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COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED. MOBILE SURVEY

OUTFRONT Insiders - Mobile Survey

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Page 1: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

MOBILE SURVEY

Page 2: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

58% RECALL SEEING ADS ON THEIRSMARTPHONE / TABLET IN THE PAST MONTH

Page 3: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

87% USE THEIR MOBILE DEVICES TORESEARCH A PRODUCT OR BRAND BEFORE MAKING A PURCHASE

Page 4: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

46% INTERACT WITH BRANDS ONSOCIAL MEDIA VIA THEIRMOBILE DEVICES

Page 5: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

76 % ENABLE LOCATION SERVICES ONTHEIR MOBILE DEVICES

Page 6: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

1 IN 2 ARE INCLINED TO CLICK ONANIMATED, VIDEO, OR STATIC MOBILE ADS

Page 7: OUTFRONT Insiders - Mobile Survey

65% MAKE PURCHASES ON THEIRMOBILE DEVICES

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

Page 8: OUTFRONT Insiders - Mobile Survey

49% BUY TRANSPORTATION SERVICES

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

Page 9: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

39% MAKE AT LEASTONE PURCHASE PER WEEK

Page 10: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

51% MAKE PURCHASES WHILE ONTHE GO

Page 11: OUTFRONT Insiders - Mobile Survey

COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

55% MAKE DELIVERY / CARRY-OUTPURCHASES

Page 12: OUTFRONT Insiders - Mobile Survey

OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATA IS FROM JANUARY 2017 AND A TOTAL OF 248 COMPLETED SURVEY.

BUSINESS INQUIRIES [email protected] Copyright © 2017 OUTFRONT Media Inc. All rights reserved.