Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data Research

Based on Mobomarket Indonesian user dataMoboMarket is an Android app store developed by Baidu,introduced in Indonesia in February 2014.

It is an app store in Indonesia to locally serve App user and support App developers.

The purpose for this research:1.To unveil some insights on the current situation and the trend of the mobile market in Indonesia.

2.To provide a picture of the mobile users behavior.

Data statistic report updated as Mar 2015 ( 4.91 million samples).

Research background and data sampling

Overview

Over 10million accumulated users

Main conclusions Looking at user’s device models, Samsung’s market dominations starting to weakening, with the biggest

competitions come from Advan and Smartfren; as their combined share is 24.19%; and there is still

another group closing by.

Most common phone’s resolution is still WVGA, accounted for 33% of the market, low resolution

mobile phone(HVGA and QVGA) rose from 33.46% in Q4 2014 to 40.77% in Q12015.

In Q1 2015, 67.34% of the users is living in First-tier cities, and less than 2% are living in small cities,

its shows that there is large differences of network users in urban and rural areas, the Internet is not

p opular in the rural areas.

Saturday is the day with highest download activity,especially for game downloader.

The search feature is very important to the user, as the search usage percentage is continuously growing, and

suggesting that developers should have accurate description of the application’s name, details and classification

labels , as software users are tend to do a more precise search, while the gamer user will try to use varieties

of words and other key words, they tend to be more universal .

Overview

Main conclusions Since 2014 Q4 mobile application has maintain a rapid speed growth and software apps have a very clear

growth as it has been growing for more than 30%.

15.11% of the users download apps on daily basis.On average, each user downloads 0.61 app per day.

the 3 highest group are gamers, social media users and photographic enthusiast .Among game apps

download, casual game has the highest percentage.

Users are very welcoming all kinds of kids and tourism apps.We can see the user show a very serious

attitude in selecting apps on kids and tourism, as if users want to try all the apps and don’t want

to miss a single one of them.

The quantity percentage of Sports Apps are far higher than the download and it belong to the blue ocean

market .On the contrary, Cards & Casino Apps belong to the red ocean market.

Overview

4.2% of the users update Apps on daily basis. They average update 0.26 App per day,which demonstrates

users are not quite willing to update their apps.Social Apps outperforms the rest in updating times,

demonstrating a long life span in social app .On the other hand, game has a rather short life span.

Main conclusions

Overview

The most common resolution types is still WVGA, accounted for 34% of the share.

The percentages of lower resolution phones (HVGA & QVGA) from 33.46% (2014 Q4)

rise to 40.77% (2015 Q1)

Changes in Mobile Phone ResolutionEquipment analysis

Mobile Internet users City Distribution2015 Q1 67.34% of the users is living in First-tier cities, and on the other

side there is less than 2% are living in small cities, its shows that there is

large differences of network users in urban and rural areas, the Internet is

not popular in the rural areas.

Equipment analysis

First-tier, e.g Jabodetabek,Bandung, Yogyakarta, Surabaya

Second-Tier, e.g Bojong Gede,Surakarta, Mataram, Manado

Third-Tier, e.g Singaparna,Subang, Cianjur, Pare-pare, Jember, Tuban

Users Download timeSaturday is the day with highest download activity, followed by Sunday;

Especially game downloaders, on Saturday it is 4% higher than usual.

Download behavior analysis

Search and download continuous growth

Users percentage of search and download is continuously growing, from 30.43% in 2014 Q4 to 34.18% in 2015 Q1;

Search browsing to download conversion rate is higher 22.55% than list browsing;

Search feature is important to users, mobile apps developers should have a very accurate description of the

application’s name, details and classification labels.


Users search tendencyUser search terms are mainly concentrated in the precise words and type words.

In comparison, software users are tend to do a precise search, and the game user will try to use varieties

of words and other key words, they tend to be more universal.

Note: precise words; ie: BBM types words; ie: Single games video Manufacturers; ie: Baidu


Mobile Application TrendSince 2014 Q4 mobile application has maintain a rapid speed growth and software apps

have a very clear growth as it has been growing for more than 30%.


Users download quantity Apps daily downloads quantity

15.11% of the users download apps on daily basis.

On average, each user downloads 0.61 app per day.

There is a big gap between the number of apps

they download per day, 37.20% of users download

1 App per day while 24.48% of them download 5

or above.


Infographic of mobile Internet users interest The users interest Infographic are made according to MoboMarket’s app tags and user’s

download data , the 3 highest group are gamers, social media users and photographic enthusiast

If Promotion channels can promote to specific group of people not only it will reduce developer’s

promotion cost, but also achieve a greater efficiency by reasonably use their own resources.


Game types download Users mainly download Casual & Puzzle, Arcade and racing types of games.


Top 200 most downloaded new software2015 Q1 most downloaded new apps types are lifestyle, second is books, these two

types is the top 2 in both Quarter and also have the highest increase from 2014 Q4 to 2015 Q1.

New software top200 types distribution


Top 200 most downloaded new gamesCasual & puzzle still the most downloaded games, and top 5 is still mostly the same.

New games top200 types distribution


App browse conversion chartsBy looking at the browse to download convertion rate users are very welcoming all kinds of kids and tourism apps;

From here we can see the user show a very serious attitude in selecting apps on kids and tourism,

as if users want to try all the apps and don’t want to miss a single one of them.


Top 500 game types distributionBy quantity, Sports Apps ranked 5th, at the same time it ranked 7th by download percentage, as this

category belong to the blue ocean market ;

On the contrary, Cards & Casino Apps are reversed, as the download percentage are far higher

than the quantity percentage, as its belong to the red ocean market.


Top 500 software types distributionPhotography and social App downloads percentage are higher than quantity percentage, as this category

belong to the red ocean market;

On the contrary Music & Video, Personalization and Lifestyle are reversed , App downloads percentage are

lower than quantity percentage as its belong to the blue ocean market.


Among the users who update apps at least once,

67.85% of them update 1 or 2 apps a day and the

share for the people who update 10 Apps or more

is 12.21%. It means a small proportion of users

are used to updating apps.

4.2% of the users update Apps on daily

basis. They average update 0.26 App per day,

which demonstrates users are not quite

willing to update their apps.

Apps update number Apps daily update quantity

Update behavior analysis

Apps update categorySocial apps has the highest score(37.78%), followed

by tools (19.98%).

Although Game Apps has the most downloads, updates for

Game Apps account for 13.54%. This is mainly because social

apps, like BBM and Facebook, are having huge user amount

and being needed in the long-term. While games are having

games are having a shorter life-cycle and can’t meet

a shorter life-cycle and can’t meet the public demand like social

apps or tool apps. Generally they are fulfilling the needs of a

On average, users install 3 to 4 social apps in the phone.

*1.social app:examples are Facebook,Twitter and so on.

*2.tool app:examples are Baidu Broswer and Du Speed Booster and so on.

Update behavior analysis

more specific group of people.