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Table of content
• What is branding?
• Why we brand?
• How we brand.
• Why it doesn't work.
• Why we still do it?
• How we can do it better.
My cow and your cow...
What is branding?a way to make a difference.
Why we brand?
because of competition
we brand to master this situation
Why we brand?being recognized, fit in a box,
master the competition, get chosen.
How we brand.
logos
colorsforms
iconographyText
claims
material
smell
behavior
photos
facessound
"you"
Photo: Holger Weinandt Original uploader was Schaengel at de.wikipedia CC BY SA 3.0
How we brand.
we use logos, text, colors, buttons...
Why it does not work?
lets take a look
The moment of choice. Many pretty cows.
And this is how they arrive on android
...how it feels
Why it does not work.
it's distracting
Why we still do it.
Web: Win the competition every day.
Why we still do it.
Lots of classic brands do not see web or mobile as a product.
a native app is a chosen product.
How we can do it better.
today i will make a comeback
I will rethink with you
two cows
the Top Gear universe
The Top Gear "news" app.
The Top Gear "cool wall" app.
Lets do something new.
Lets make a cow
use the identity (TopGear humor) on your idea
instead of fat overloaded graphics...
How we can do it better
Find a brands unique identity and use it from the beginning in your idea.
Table of content
What is branding? making a difference
Why we brand? get chosen
How we brand? text logos, buttons... behavior
Why it doesn't work? how we use it is distracting us
Why we still do it? We do not think of it as product
How we can do it better? Find a brands unique
identity and use it from the beginning in your idea.
