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unyu Chat in Comic Style

UNYU SamsungINA

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Page 1: UNYU SamsungINA

unyuChat in Comic Style

Page 2: UNYU SamsungINA

“we developFun visual chat

as simple as whatsapp”

Page 3: UNYU SamsungINA

Visual Chat is Fun..MS Comic Chat – 1996

Complicated to use

Page 4: UNYU SamsungINA

still complicated.

Bitstrip – 2012Visual Chat is Fun..

Page 5: UNYU SamsungINA

why SPEED matter?

“an average teenager can type 20 words per minute”

LINE Messenger– 2012Visual Chat is Fun..

choosing stickers is confusing

Page 6: UNYU SamsungINA

Simple & Easy Visual Chat

Choose your expression using basic emoticons..

Simple & Faster

Just type your message...

it will appear automatically in Comic-Style

Page 7: UNYU SamsungINA

Feature Phone & SMS

Hybrid Data &

SMS80%

Users in Indonesia

Page 8: UNYU SamsungINA

Free & Paid Stickers

FREEStickers

PAIDExpressive

Sticker Pack

Easy Payment w/ phone

credits

Page 9: UNYU SamsungINA

Marketing & DistributionDistribution Partnership Distribution Deal via Indosat & Telkomsel: target 3 M users Pre-load handsets on process : 1 M/ yr (3 OEM brands)

Crowdsource & expansion to Branded Content Release Publishing platforms for creative artist (crowdsource

stickers) On Approach to Famous Indonesian Teen: Sherina, Cherrybelle,

etc Branded Comic Characters: Doraemon, Marvel, Disney, etc

Page 10: UNYU SamsungINA

Target Market: Teenagers in Asia: 13 – 24 y.o

Year III

50% Teen users of current visual

chat app

17 M total android

Users in Indonesia

Year I

10 M users

android&IOS in Indonesia

Page 11: UNYU SamsungINA

Features

Stickers/ Animated • • •

Chat via Data & SMS • - -

Comic Style Chat • - -

Anti Spam SMS • - -

Smartphones & Featurephone*

• - -

Valuation$ 9,35 B

IPO

$ 5 B(rumours)

Short Comparison

Page 12: UNYU SamsungINA

Ananto Susatyo – Business/ Sys ArchitectPrevious:• CTO in Top Content Provider in Indonesia

Andik Taufiq – MobileCurrent:• Feature Phone Hack Zing Mobile / GOLive Mobile

Ichsan – Mobile Current:• Android Hack Smartfren/ Flexi Muslim

Ismail – BackEndCurrent:• Chat Backend

OUR TEAM

Apps & VAS experts

Bandung Digital Valley - 2012Ideabox - 2013

Page 13: UNYU SamsungINA

Current & Roadmap

Q2 – ’14 : Launch Feature Phone version – Indonesia

Q4 – ‘14: Android - Worldwide

Q3 – ‘14: Launch Android Beta- Indonesia

Q4 – ’14: IOS - Worldwide

Page 14: UNYU SamsungINA

Marketing StrategyDitribution Partnership Distribution Deal via Indosat & Telkomsel: 2 M users In progress: Pre-load handsets Deals : 1 M/ yr (3 OEM brands)

Community Offline Comic Community Meme War & Youtube cosplay videos

Branded Content Famous Indonesian Artist: Noah, Kotak – revenue share Branded Comics: Doraemon, Marvel, Disney, etc

Digital Campaign: CPA avg $ 0.75 / CPC avg $0.5 Mobile Ads: FB, WAP Buzz in social media: twitter, FB, Path etc