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Variations held in Budva, Montenegro (September 2012) "South Eastern European Government Communication Conference", in Belgrade, Serbia (October 2012), Dokukino Education, Ljubljana, Slovenia (October 2012), "E-demokracija" conference, Zagreb, Croatia (October 2012), "Promising politicians", London, United Kingdom (February 2013) - GDS office and in Zagreb, Faculty of Law (April 2014) Will social media transform governments? The message is loud and clear: heads of governments and states cannot ignore Twitter, Facebook, YouTube, in fact they should use these spaces to reach out to their “netizens.” It is therefore the conversation which leads to collaboration and, ultimately, to the building of a community. (http://europeandcis.undp.org/blog/2012/10/29/will-social-media-transform-governments/ http://www.cmv.org.rs/komunikacija/promising-politicians-u-zagrebu/ http://digital.cabinetoffice.gov.uk/2013/02/22/sharing-across-borders/)
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GO ONLINE!Web is awesome. Politics can be too.
HOW TO COMMUNICATE?
PUBLIC RELATIONS
IVANA GRLJAK @redlena
ZINKA BARDIĆ @zinkab
Croatian Government's spokesperson
Special advisor on Public relations to the PM Zoran Milanovi!
ONLINE TEAM MEMBERS
TOMISLAV KORMAN ANA URLIĆ MARKO BOŽAC FRAN KUŠETA @tomislavkorman @ana_esplanada @frankuseta @markobozac
Creative geek that loves social media, design, internet, science and politics.
Postgraduate student of diplomacy.Socialdemocrat. EU enthusiast. Human rights for all. In love with the world.
Bruco" EFZG-a, 20, bloger wannabe. Interested in gadgets, technology, youth policy, politics, (social) media, UX, design, web....
19 years, Croatia, politics, internet, U2&Coldplay&#eKillers, George Carlin, and so on...
ONLINE TEAM MEMBERS
TOMISLAV KORMAN ANA URLIĆ MARKO BOŽAC FRAN KUŠETA @tomislavkorman @ana_esplanada @frankuseta @markobozac
Creative geek that loves social media, design, internet, science and politics.
Postgraduate student of diplomacy.Socialdemocrat. EU enthusiast. Human rights for all. In love with the world.
Bruco" EFZG-a, 19, bloger wannabe. Interested in gadgets, technology, youth policy, politics, (social) media, UX, design, web....
18 years, Croatia, politics, internet, U2&Coldplay&#eKillers, George Carlin, and so on...
1
INFORMATION
33%
63%
WORLD
CROATIA 2 270 000 000 internet users
2 300 000 internet users
* Internet World Stats, December 2011; “Informati!ka pismenost u Hrvatskoj” – GFK, December 2011, N=1000;
INTERNET
INTERNET 45% RADIO 39% TELEVISION 35% WEEKLY NEWSPAPERS 31% MAGAZINES 30% DAILY NEWSPAPERS 24%
"e most accurate information is on:
* “Hrvatski mediji u o!ima gra#ana” – Fakultet politi!kih znanosti Zagreb, 2009, N=1000
INTERNET IN CROATIA
#ere is an inverse relationship between control and trust. More control, less trust. David Weinberger, Professor at Harvard University at Web 2.0 guru conference “ !
2,0 average approval rating of the
politicians by the citizens (max 7)
* “Povjerenje u profesije/institucije” – GFK, June 2012, N=1000
WHO DO YOU TRUST?
5,6 the average con$dence in friends
(max 7)
* “Povjerenje u profesije/institucije” – GFK, June 2012, N=1000
WHO DO YOU TRUST?
77,4% people in Serbia has more trust in
internet than other media
* “Pozitiv centar za digitalne medije” , October 2011.
WHO DO YOU TRUST?
ADD AS FRIEND
* “Top Sites by Country” – Alexa.com, August 2012
TOP SITES
facebook.com google.hr
google.com youtube.com
index.hr net.hr
jutarnji.hr
FACEBOOK IN CROATIA
60% * Facebook, May 2012; Socialbakers, svibanj 2012
FACEBOOK U SRBIJI Povijest / Izazovi i iskustva
3 513 820 korisnika koristi ovu dru"tvenu mre%u u
Srbiji
* Socialbakers, rujan 2012
SERBIA
FACEBOOK U SRBIJI Povijest / Izazovi i iskustva
3 513 820 korisnika koristi ovu dru"tvenu mre%u u
Srbiji
* Socialbakers, rujan 2012
SERBIA
FACEBOOK U SRBIJI Povijest / Izazovi i iskustva
3 513 820 korisnika koristi ovu dru"tvenu mre%u u
Srbiji
* Socialbakers, rujan 2012
SERBIA
FACEBOOK U SRBIJI Povijest / Izazovi i iskustva
3 513 820 korisnika koristi ovu dru"tvenu mre%u u
Srbiji
* Socialbakers, rujan 2012
BiH
FACEBOOK U SRBIJI Povijest / Izazovi i iskustva
3 513 820 korisnika koristi ovu dru"tvenu mre%u u
Srbiji
* Socialbakers, rujan 2012
SLOVENIA
Average American actually spends more time consuming news than a decade ago. The average time per visit to news sites continues to drop. Facebook is now the third biggest referral site for news articles. Chad Garrison, Pew Research Center
“ !
I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you. Je& Jarvis, “What would Google do?”
“ !
I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you. Je! Jarvis, “What would Google do?”
“ !
I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you. Je! Jarvis, “What would Google do?”
“ !
I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you. Je! Jarvis, “What would Google do?”
“ !
I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you. Je! Jarvis, “What would Google do?”
“ !
I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you. Je! Jarvis, “What would Google do?”
“ !
2
INTERACTION
KUKURIKU WEB
* “Statistike” – Brlog, rujan 2011
500 questions and comments were posted on web page in the !rst
few hours regarding the Plan 21
WWW.VLADA.HR
KUKURIKU WEB Strategije / Analize i ciljevi
* “Statistike” – Brlog, rujan 2011
500 pitanja i komentara vezanih uz Plan21 pristiglo je u nekoliko
sati od objave stranica i programa
KUKURIKU NEWSLETTER
* “Statistike” – Brlog, rujan 2011
18 694 e-mails were collected where
afterwards the newsletters were sent
WWW.VLADA.HR
KUKURIKU SOCIAL MEDIA
WWW.VLADA.HR
KUKURIKU ON TWITTER
140 it is not only the number of characters Twitter allows, but also the synonym for both-way communication
WWW.VLADA.HR
WWW.VLADA.HR
KUKURIKU AND TWITTER INTERACTION
of the tweets posted was interaction with the users (out of total 2323 tweets)
50%
FIRST POLITICAL TWITTER INTERVIEW
WWW.VLADA.HR
FIRST POLITICAL TWITTER INTERVIEW
WWW.VLADA.HR
TWITTER WALL ON ALL EVENTS
ENGAGE – OFFLINE AND ONLINE USERS Wall of Tweets is a simple and engaging solution that enables people attending your event to share their tweets on a big wall in a real-time
RESULTS At the live events speakers answered the Twitter (and Facebook) questions
* TwWall omogu!ili : Pet minuta i Brlog
WWW.VLADA.HR
TWITTER: INTERACTION TOOL
WWW.VLADA.HR
TWITTER: FIRST HAND INFORMATION
WWW.VLADA.HR
TWITTER AS AN INFORMATION SOURCE
TWEETUP BECAME KUKURIKUUP
'OFFLINE' MEETINGS WITH THE ONLINE TWITTER USERS
TweetUP with the candidate for PM on a working subject ICT, was the !rst one of its kind ever organized in Croatia "e TweetUP was organized and planned along with the Twitter users of the initiative @InternetZaSve
#kukurikuup
WWW.VLADA.HR
FACEBOOK LIKES !e users mostly liked the content which targeted them personaly.
WWW.VLADA.HR
FACEBOOK SHARES
FACEBOOK PHOTOS
!e photos were used, apart for the announcements and live coverage, for stimulating interaction among users, i.e. by asking questions on a speci"c subject (announcement of the promotional activities of Plan21)
WWW.VLADA.HR
FACEBOOK BANNERS
!e FB users were voting for 3 out of 20 slogans for the internet banners. !ey could see the chosen banners at the internet sites in the awake of the electoral day.
WWW.VLADA.HR
FACEBOOK ‘CHAT’
‘ONLINE’ vs ‘OFFLINE’
First Facebook ‘dialog’ was organised - broadcasted via videolink. !e live chat was broadcasted via many internet sites in Croatia. including the central national TV.
FACEBOOK VIDEO
Atypical political contents has often surpassed the expected reactions
WWW.VLADA.HR
FACEBOOK REACH
Last week (weekly total reach):
792 902 50% of all Facebook users reached
50%
WWW.VLADA.HR
FACEBOOK REACH
WWW.VLADA.HR
youtube
Social networking is still the fastest-growing active social media behaviour online. !is is followed by updating a microblog (e.g. Twitter) and uploading video. . Cara Pring , 100 social media statistics for 2012
“ !WWW.VLADA.HR
YOUTUBE VIDEOS
130 139 040 views
WWW.VLADA.HR
YOUTUBE VIDEOS
WWW.VLADA.HR
documents and audio
DOWNLOADABLE AND SHARABLE DOCS
Upload and share publicly all of your data and documents.
WWW.VLADA.HR
DOWNLOADABLE AND SHARABLE DOCS
WWW.VLADA.HR
AUDIO IN REAL TIME
Soundcloud made all the podcasts and recordings available in real time. Public statements were online before on radiostations or sites.
WWW.VLADA.HR
FIRST TIME EVER
* “Zavr!ni izvje!taj” – Maja Dodi", prosinac 2011
- recorded public statement which was broadcasted live via internet - organized live Facebook ‘chat’ with the PM candidate - recorded video spot which targeted social media users only - organized TweetUp with the prospective PM on the subject of internet and ICT - used TwiterWall during the promotion of the electoral program throughout the country - politicians were answering questions from social networks via video - social media was used dynamically, on !eld, live from events, behind the scenes - online and o"ine campaign integration at all times
WWW.VLADA.HR
WE WON WWW.VLADA.HR
LISTEN ENGAGE BE RESPECTFUL HAVE FUN
Social networking is still the fastest-growing active social media behaviour online. #is is followed by updating a microblog (e.g. Twitter) and uploading video. . Cara Pring , 100 social media statistics for 2012
“ !
SOCIAL MEDIA IS
HUGE
HUGE
3
LISTEN
27th/32
Digitizing Public Services in Europe: Putting ambition into action, 9th Benchmark Measurement, Capgemini, IDC, Rand Europe, Sogeti and DTi for: European Commission, Directorate General for Information Society and Media, December 2010
On digitizing public services (below EU average)
E-government development in Southern Europe Emerging leaders in e-government development World Ranking in E-government development
3
10
30
United Nations E-Government Survey 2012 - E-Government for the People, United Nations, New York, 2012
12/23/2011 GOVERNMENT STARTS ONLINE
WE USE
30 average number of tweets during the
workdays
HOW MUCH WE TWEET
ENGAGE
WHAT WE TWEET ABOUT WHEN WE TWEET
Public Consultation Public Discussions Exclusive Content Upcoming Events Multimedia Do we ask questions?
WHAT WE TWEET ABOUT WHEN WE TWEET
Public Consultation Public Discussions Exclusive Content Upcoming Events Multimedia Do we ask questions?
HOW MUCH WE TWEET
50% of tweets are conversations
(mentions and responses to other users)
AMONG THE 25 MOST CONNECTED
FIRST
TWEETUP BECOMES VLADAUP
1st TweetUp was with Deputy Prime Minister and Minister of Administration // ITC in Croatia 2nd TweetUp was held at o'cial residence of the Goverment with PM
DIRECT COMMUNICATION
GROWTH PATTERN OF ‘LIKES’
WE ASKED AGAIN
AND GAVE ANSWERS
110 average number of comments on
posts made by other users (PBO) per day
FACEBOOK INTERACTION
CONVERSATIONALISTS
cscore.recommend.ly, August 2012.
CONVERSATIONALISTS
cscore.recommend.ly, August 2012.
CONVERSATIONALISTS
cscore.recommend.ly, August 2012.
CONVERSATIONALISTS
cscore.recommend.ly, August 2012.
DVOSMJERNOST NA INTERNETU Strategije / Analize i ciljevi
FACEBOOK ‘CHAT’
‘ONLINE’ vs ‘OFFLINE’
First Facebook/Twitter ‘dialog’ was organised - broadcasted via videolink. #e live chat was broadcasted via many internet sites in Croatia. including the central national TV.
PRIME MINISTER ANSWERS
YOUTUBE VIDEOS
287 222,741 views
WE ARE STILL LEARNING
social networks
MINISTRIES
web site
questions
suggestions
LISTEN ENGAGE BE RESPECTFUL HAVE FUN
Video: http://www.youtube.com/watch?v=7jCWioCEtes
ANYWAY, THAT’S PRETTY MUCH ALL I HAVE TO SAY. BUT I’D REALLY LOVE TO HEAR WHAT
YOU HAVE TO SAY ABOUT IT.
facebook.com/wwwvladahr youtube.com/wwwvladahr $ickr.com/wwwvlada soundcloud.com/vladarh twitter.com/vladarh
GO ONLINE!Web is awesome. Politics can be too.
HOW TO COMMUNICATE?