How to Use the NewsKasey Steinbrinck

Who is this Guy & Why Should You Care?

• Former Local News Producer

• Syndicated Radio Producer

• Feature Writer for Newspaper

• Now a Copywriter and PF Blogger

Insider Information onWhat Happens Inside

THE NEWSROOM

Kasey’s Credentials

How to Use the NewsTwo Pieces of the Puzzle

1. CONTENT CREATION IDEAS

2. EXPOSURE FOR YOUR BLOG

Using the News for Content Creation

Media Outlets to Follow• CNNMoney.com• Time MoneyLand Blog• Wall Street Journal• The Consumerist• Bloomberg• Kiplinger Personal Finance• MSN Money

Stay on Top of Current Events!(You’re Probably Already Doing It)

Using the News for Content Creation

• Go Straight to the Source• Good for “Hard Facts”• Add Your Own Voice• Create Other Types of Media• Get Backlinks to Your Blog

Watch for the Latest Studies & Surveys

Make Your Blog Part of the Story!

Look for Original Angles on BIG Stories

Find the Action and Discussion Online

Make Your Readers Part of the Story

Don’t Be Afraid of a Little Controversy!

VS

Pros & Cons of Using the News

PRO: Traffic and Ranking Boost While a Story is Hot

CON: News is not evergreen content. Needs updates.

PRO: Everybody is talking about it!

CON: Everybody is talking about it.

PRO: People love to share their opinions in comments.

CON: People love to criticize your opinion in comments.

Using the News to Gain Exposure

Local and National News are Connected!

Your Local News Team The Big Network Show

Where You Need to Start Where You Could End Up

Why You Should Care About Local News

1. Local & National News Feed Off Each Other• CNN & Fox News Affiliates• ‘Sister Stations’ Reach a Wider Audience • It’s the World Wide Web

2. Lots of Eyes and Ears (Even if most of them are in your own backyard)

3. Local News Viewership is Actually Growing• Still America’s most popular source for news• Digital Sub-Stations

Why the Local News Needs You

1. Looking for Local Angles and Local Experts• Consumer Stories• Finance Stories• Economic Stories• Small Business Stories

2. More Digital Content • Revenue is Growing• Bigger & Better Websites• Mobile Content• Something to Bring People Back

3. You’re Going to Make for a Great Soundbite!

The Newsroom Pyramid

It’s All About Who You Know…

Who Makes the Call? Big Picture Decisions

The When& the How

Where inthe Show

Who GetsInterviewed

Everyone in the Newsroom Brainstorms What Gets Covered...

So Any Inside Connection is a Good Connection to Have!

Network Your Way on to Network TV(Because You Never Know Who’ll Hit it Big)

Even Oprah & Letterman Started Local!

Bill Weir – ABC Nightline AnchorFormer Sports-Guy at WLUK in Green Bay

Kyra Phillips – CNN Newsroom AnchorFormer Weekend Anchor at WLUK

Getting Their AttentionPitching Your Ideas & Selling Yourself

• How to Pitch

• When To Pitch

• Who to Pitch to

• What to Pitch

Create Opportunities That Match Your Blog’s Mission

Q & A

How to Use the News