Ipsos Global @dvisor 40: The economic pulse of the world: January 2013

Global @dvisor

A Global @dvisory – January 2013 – G@40 The Economic Pulse

The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective


2

SURVEY METHOD

• The survey instrument is conducted monthly in 24 countries around the world via the Ipsos Online Panel system.

COUNTRIES

• The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

SAMPLE

• For the results of the survey presented herein, an international sample of 18,008 adults age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary Indonesia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.

WEIGHTING

• Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. For more information on credibility intervals, please visit the Ipsos website.

These are the findings of the Global @dvisor Wave 40 (G@40), an Ipsos survey conducted between December 4th and December 18th, 2012.


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Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report.

Each question is tracked and analyzed from questions dealing with:

• Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

The currently perceived macroeconomic state of the respondent’s country:

• Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

The currently perceived state of the local economy:

• Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

A six month outlook for the local economy:


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THE WORLD at a GLANCE

An American Success

Story?


5

A Glimmer of Hope: Life Begins to Stir in the US

Is the engine of the US economy restarting? National economic confidence assessments have been on a steady incline in the United States since 2011 and now sit at 31% who say the state of their national economy is “good”. This rating sits ten points higher than one year ago (21%) and twenty points higher than November 2008 (11%). This movement is mirrored in assessments of the local economy (25%), reflecting a rocky but distinctly upward trend since Oct 2011 (16%).

National Economic Confidence in the United States

47%

31%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Apr

2007

O

ct 2

007

Apr

2008

N

ov 2

008

Apr

2009

N

ov/J

an 2

010

Mar

201

0 Ap

r 20

10

May

201

0 Ju

n 20

10

Jul 2

010

Aug

2010

Se

pt 2

010

Oct

201

0 N

ov 2

010

Dec

201

0 Ja

n 20

11

Feb

2011

M

ar/1

1 Ap

r/11

May

/11

Jun/

11

Jul/1

1 Au

g/11

Se

pt/1

1 O

ct/1

1 N

ov/1

1 D

ec/1

1 Ja

n/12

Fe

b/12

M

ar/1

2 Ap

r/12

May

/12

Jun/

12

Jul/1

2 Au

g/12

Se

p/12

O

ct/1

2 N

ov/1

2 D

ec/1

2


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A Glimmer of Hope: Life Begins to Stir in the US

20%

30%

40%

50%

34%

Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car?

% ‘More Comfortable’

We see this increase in confidence reflected in American comfort level to buy big ticket items.

The story appears to mirror lagging indicators which have just been released on the American economy. For example, the US Department of Commerce reported that American builders began work on homes in December 2012 as a faster rate than in the past four and a half years. They started working on 780,000 homes last year, making 2012 the best year for residential building construction since the start of the housing crisis. While this figure still represents only half of the proportion expected in stronger markets, it has increased 28.1% since 2011.

This progress is encouraging. Whether there are new homes as a result of new demand or simply a replenishing of housing as a result of devastating natural disasters – in part, supported financially by Congress – the effect may be the same; to get people working and spending. The question is whether this is now the beginning of a recovery that will sustain itself for the next year and prove to be a meaningful change in American consumer confidence and the economy on the whole. Given the hesitant, but positive, improvements that have been seen by consumer economic confidence in the United States in the past year and last few months, the US would appear to be on a trajectory towards stable economic confidence.

March 2010 November 2012


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8

Global Economy on the Rebound?

The negativity that characterized economic assessments of the last quarter of 2012 seems to have reached a halt as we start off 2013. The global aggregate of 24 countries might finally be on the uptick as 36% of global citizens agree their current national economic situation is “good”, a one-point improvement since last sounding.

Hidden in the narrative of the global aggregate lies a mixed bag of regional stories. Coming out of 2012, the real winner is North America (49%). 2011 was unsettling and unstable for the region, in particular due to a downward shift seen in the second half of the year. In 2012, however, the region’s assessments have been primarily on the upswing, despite the occasional short-lived dip. This shift is driven, as previously mentioned, by significant positive trends in American national sentiment. In the United States, 31% of respondents report their economy is “good”, a full ten points above where it was a year ago (21% in December 2011). Canada’s strong, stable economic confidence ratings (66% this wave) consistently pull up the regional average.

North American sentiment has closed the gap between its ratings and the top geographic region (now only one point apart), yet the Middle East and Africa closes 2012 on top with fully 50% rating their national economies to be good. It manages to maintain its top spot year after year, even despite a serious dip in confidence after August 2012. It ended the year off with a slight upturn in sentiment. The ratings in the Middle East and African region are weighted down by severely declining ratings in South Africa (22%, down 20 points since the start of 2012). Less negative results have been seen in Turkey (47%) and, of course, the strength of the region is driven by consistent world-leader Saudi Arabia (82%).


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On the other end, Europe continues to relentlessly drag down the global average. Since 2010, it has sat at the bottom of the ranking by a wide margin. Then this past quarter the ratings have worsened again, ending at 21% this sounding, the lowest it has been since the start of fielding. Germany (63%) and Sweden (57%) sit as the outliers, while the rest of the countries fall at 21% (Belgium) or below. Of particular concern is Great Britain. Sitting at 13%, the national sentiment line suggested a hint of an upswing at the end of 2012 but rounded off with a four-point dip since last sounding.

In Latin America, the first half of 2012 marked a worsening trend follow by an inconsistent second half of the year. The final 2012 result in Latin America is a regional aggregate of 42%, one point stronger than last sounding. Brazil (55%) and Argentina (37%) both reflect improvements this sounding while Mexico, which has been on a general incline throughout 2012, reflects a decline.

The ratings in Asia-Pacific (42%) are now on the uptick after a stabilization of the descending nature of the assessment in the first half of 2012. The regional sentiment’s behaviours are characterized by the fact that it is comprised of seven countries that provide quite different economic assessments. The region is led by India (68%), Australia (63%) and China (63%) at the top, Indonesia (50%) and Russia (26%) in a widely-separated middle, and South Korea (15%) and Japan (6%) at the bottom.


10

After a four-month decline, the average global economic assessment of national economies surveyed in 24 countries takes a turn for the better this month as 36% of global citizens rate their national economies to be ‘good.”

A substantial margin continues to exist at the top of the global ratings between global leader Saudi Arabia (82%) and runners-up India (68%), Canada (66%), China (64%), Australia (63%) and Germany (63%). Only a handful of those in Spain (2%) rate their national economies as ‘good’, followed by Hungary (5%), Italy (5%), Japan (6%) and France (7%).

Countries with the greatest improvements in this wave: India (68%, 8pts), Belgium

(21%, 6pts), Brazil (55%, 4pts), Argentina (37%, 4pts), United States (31%, 3pts) and Saudi Arabia (82%, 3pts).

Countries with the greatest declines: Sweden (57%, -12pts), Great Britain (13%, -4pts), Mexico (35%, -4pts), Russia (26%, -3pts) and Indonesia (50%, -2pts).

Global Average of National Economic Assessment (36%) Up One Point


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When asked to asses their local economies, three in ten (26%) agree the state of the current economy in their local area is ‘good’ on the global aggregate level. This is down one point since last sounding.

The top countries ranking on this measure report about half of their national populations assessing their local areas as “good”: Saudi Arabia (54%), China (47%), Sweden (47%), India (45%), Brazil (44%) and Germany (44%).

Fistfuls in Japan (5%), Spain (5%), Hungary (7%), Italy (8%), France (12%) and

Belgium (13%) rate their local areas as “good”.

Countries with the greatest improvements in this wave: Brazil (44%, +6pts), Argentina (23%, +3pts), United States (25%, +3pts) and Australia (42%, +2pts).

Countries with the greatest declines: China (47%, -7pts), Sweden (47%, -4pts), Great Britain (14%, -3pts), Mexico (24%, -3pts), Russia (16%, -2pts) and Italy (8%, -2pts).

Global Average of Local Economic Assessment (26%) Down One Point


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One quarter (23%) expect that their local economy will be stronger six months from now, consistent with last month’s sounding.

A strong majority of Brazilians (73%) continue to indicate they predict their local economies will be stronger in the next six months. A gap persists in between Brazilian ratings and the rest of the highest-ranking countries: India (53%), Saudi Arabia (48%), Argentina (42%), Indonesia (39%) and Mexico (38%).

Small minorities in France (3%), Belgium (5%), Hungary (5%), Great Britain (8%),

Japan (8%) and Spain (9%) expect their future local economies will be “stronger” Countries with the greatest improvements in this wave: South Africa (14%, +4pts),

India (53%, +3pts), Indonesia (39%, +3pts), Canada (18%, +3pts) and South Korea (15%, +3pts).

Countries with the greatest declines: China (35%, -10pts), United States (24%, -5pts), Great Britain (8%, -4pts), Sweden (10%, -2pts), Spain (9%, -2pts) and Mexico (38%, -2pts).

Global Average of Future Outlook for Local Economy Unchanged: 23%


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Those Countries Where the National Area Economic Assessment…

is HIGHEST

this month

has experienced an IMPROVEMENT

since last sounding

has experienced a DECLINE since last sounding

is LOWEST

this month

Saudi Arabia 82% India 8 Sweden 12 Spain 2% India 68% Belgium 6 Mexico 4 Hungary 5%

Canada 66% Brazil 4 Great Britain 4 Italy 5% China 64% Argentina 4 Russia 3 Japan 6%

Australia 63% Saudi Arabia 3 Indonesia 2 France 7% Germany 63% United States 3 Turkey 1 Great Britain 13% Sweden 57% Canada 2 Japan 1 South Korea 15%

Brazil 55% Australia 2 Spain 1 Poland 20% Indonesia 50% Belgium 21%

Turkey 47% South Africa 22% Argentina 37% Russia 26%

Mexico 35% United States 31%

Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

1. National Economic Assessments: Countries at a Glance Compared to the Last Wave…


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1. National Economic Assessment: Regions at a Glance Compared to the Last Wave…

REGION (in descending order by NET)

NET ‘Good’

CHANGE (since last sounding)

BRIC 53% 2% Middle East/Africa 50% 1%

North America 49% 3% LATAM 42% 1%

APAC 42% 1% G-8 Countries 27% 1%

Europe 21% 1%

Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?


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2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave…

Those Countries Where the Local Area Economic Assessment…

is HIGHEST

this month


since last sounding

has experienced a DECLINE since last sounding

is LOWEST

this month

Saudi Arabia 54% Brazil 6 China 7 Japan 5%

China 47% United States 3 Sweden 4 Spain 5%

Sweden 47% Argentina 3 Mexico 3 Hungary 7%

India 45% Australia 2 Great Britain 3 Italy 8%

Brazil 44% Saudi Arabia 1 Russia 2 France 12%

Germany 44% India 1 Italy 2 Belgium 13%

Australia 42% Germany 1 Canada 1 Great Britain 14%

Canada 42% South Korea 1 Turkey 1 South Korea 15%

Turkey 35% Indonesia 1 Poland 16%

Indonesia 33% Poland 1 Russia 16%

United States 25% Hungary 1 South Africa 18%

Mexico 24% Argentina 23%

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy


16


NET ‘Strong’

Top 3 Box (5-6-7)


BRIC 38% 1% Middle East/Africa 36% N/C

North America 34% 1% LATAM 31% 3%

APAC 29% 1% G-8 Countries 21% N/C

Europe 18% 2%

2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave…



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Countries where the Assessment of the Local Economic Strengthening …

is HIGHEST

this month


since last sounding

has experienced a DECLINE

since last sounding

is LOWEST

this month

Brazil 73% South Africa 4 China 10 France 3%

India 53% India 3 United States 5 Belgium 5%

Saudi Arabia 48% Indonesia 3 Great Britain 4 Hungary 5%

Argentina 42% Canada 3 Mexico 2 Great Britain 8%

Indonesia 39% South Korea 3 Sweden 2 Japan 8%

Mexico 38% Argentina 2 Spain 2 Spain 9%

China 35% Turkey 2 Poland 1 Sweden 10%

Turkey 26% Germany 2 Belgium 1 Italy 11%

United States 24% Saudi Arabia 1 Hungary 1 Poland 11%

Australia 18% France 1 South Africa 14%

Canada 18% Russia 15%

Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave…


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3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave…



NET ‘Stronger’


LATAM 51% N/C

BRIC 44% 2%

Middle East/Africa 29% 2%

APAC 26% N/C North America 21% 1% G-8 Countries 13% N/C

Europe 9% 1%


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DETAILED FINDINGS


20

Assessing The Current Economic Situation …

Detailed Tables B.3

…in Their Country


21

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

Global Citizens Assess the Current Economic Situation in their Country as “Good”

36% 82%

68% 66%

64% 63% 63%

57% 55%

50% 47%

37% 35%

31% 26%

22% 21%

20% 15%

13% 7%

6% 5% 5%

2%

Total Saudi Arabia

India Canada

China Australia Germany Sweden

Brazil Indonesia

Turkey Argentina

Mexico United States

Russia South Africa

Belgium Poland

South Korea Great Britain

France Japan

Hungary Italy

Spain

‘Very Good / Somewhat Good’


22

Global Average Tracked - Global Citizens Assess the Current Economic Situation in their Country as “Good”:…


56% 55%

45%

32%

29%

38% 38% 39% 39% 40% 41% 40% 42% 41% 41% 40% 41% 38% 40% 41% 40% 40% 38% 39% 38% 39% 38% 39% 39% 39% 38% 37% 37% 38% 38% 37% 36% 35% 36%

0%

10%

20%

30%

40%

50%

60%

70%

Apr/0

7 O

ct/0

7 Ap

r/08

Nov

/08

Apr/0

9 N

ov/J

an/1

0 Ap

r/10

May

/10

Jun/

10

Jul/1

0 Au

g/10

Se

p/10

O

ct/1

0 N

ov/1

0 D

ec/1

0 Ja

n/11

Fe

b/11

M

ar/1

1 Ap

r/11

May

/11

Jun/

11

Jul/1

1 Au

g/11

Se

p/11

O

ct/1

1 N

ov/1

1 D

ec/1

1 Ja

n/12

Fe

b/12

M

ar/1

2 Ap

r/12

May

/12

Jun/

12

Jul/1

2 Au

g/12

Se

p/12

O

ct-1

2 N

ov-1

2 D

ec-1

2

Total Good

1


23

Sep ‘10

Oct ‘10

Nov ‘10

Dec ‘10

Jan ‘11

Feb ‘11

Mar ‘11

Apr ‘11

May ‘11

Jun ‘11

Jul ‘11

Aug ‘11

Sep ‘11

Oct ‘11

Nov ‘11

Dec ‘11

Jan ‘12

Feb ‘12

Mar ‘12

Apr ‘12

May ‘12

Jun ‘12

Jul ’12

Aug ’12

Sep ’12

Oct ‘12

Nov ‘12

Dec ‘12

Argentina 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52% 55% 47% 51% 38% 45% 34% 37% 34% 36% 36% 33% 37%

Australia 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68% 70% 66% 62% 64% 61% 61% 58% 59% 62% 61% 61% 63%

Belgium 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19% 22% 16% 24% 21% 28% 29% 34% 35% 36% 28% 15% 21%

Brazil 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56% 62% 63% 54% 59% 49% 52% 58% 51% 56% 57% 51% 55%

Canada 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63% 65% 65% 64% 62% 62% 62% 63% 65% 66% 68% 64% 66%

China 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55% 64% 72% 71% 62% 63% 60% 67% 53% 58% 63% 63% 64%

France 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% 8% 12% 7% 6% 7% 5% 6% 7% 9% 9% 9% 9% 8% 9% 6% 6% 5% 7%

Germany 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61% 70% 71% 68% 68% 69% 66% 68% 69% 68% 60% 63% 63% Great

Britain 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% 10% 11% 17% 11% 10% 8% 13% 10% 14% 12% 10% 12% 11% 14% 14% 15% 17% 13%

Hungary 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% 5% 4% 4% 2% 3% 2% 2% 3% 4% 4% 3% 4% 3% 5% 4% 4% 3% 5%

India 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68% 65% 74% 79% 72% 70% 58% 60% 68% 58% 58% 60% 68%

Indonesia 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46% 45% 40% 35% 36% 40% 41% 40% 46% 40% 46% 52% 50%

Italy 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10% 8% 8% 8% 6% 5% 5% 6% 6% 5% 3% 3% 4% 5% 6% 6% 5% 5%

Japan 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% 8% 6% 8% 6% 7% 8% 8% 9% 9% 8% 9% 9% 7% 11% 11% 9% 7% 6%

Mexico 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30% 24% 29% 31% 33% 28% 28% 32% 29% 34% 32% 39% 35%

Poland 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27% 27% 21% 27% 25% 25% 28% 33% 22% 19% 21% 18% 20%

Russia 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30% 30% 28% 33% 33% 36% 33% 29% 28% 31% 27% 29% 26% Saudi

Arabia 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86% 86% 90% 89% 88% 88% 83% 85% 84% 80% 79% 79% 82%

South Africa 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42% 40% 36% 35% 33% 38% 39% 38% 31% 26% 22% 22%

South Korea 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21% 17% 17% 20% 22% 20% 21% 18% 17% 24% 16% 15% 15%

Spain 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% 7% 6% 3% 5% 3% 4% 4% 4% 4% 3% 3% 3% 3% 4% 4% 3% 3% 2%

Sweden 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74% 72% 73% 70% 71% 64% 75% 71% 81% 65% 72% 69% 57%

Turkey 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58% 55% 58% 58% 51% 49% 51% 51% 56% 50% 44% 48% 47% United States 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21% 21% 19% 22% 27% 23% 26% 25% 28% 26% 24% 28% 31%

For All Countries Tracked: Citizens Assess the Current Economic Situation in their Country as “Good”



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36% 68%

21% 55%

37% 82%

31% 66%

63% 20%

7% 5%

64% 63%

22% 15%

5% 47%

6% 2%

50% 26%

35% 13%

57%

Total (+1) India (+8)

Belgium (+6) Brazil (+4)

Argentina (+4) Saudi Arabia (+3) United States (+3)

Canada (+2) Australia (+2)

Poland (+2) France (+2)

Hungary (+2) China (+1)

Germany (N/C) South Africa (N/C) South Korea (N/C)

Italy (N/C) Turkey (-1) Japan (-1) Spain (-1)

Indonesia (-2) Russia (-3) Mexico (-4)

Great Britain (-4) Sweden (-12)

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert

country]? Is it very good, somewhat good, somewhat bad or very bad?

% Very Good / Somewhat Good

Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline…


25

8% 6%

4% 4%

3% 3%

2% 2% 2% 2% 2%

1% 0% 0% 0% 0%

-1% -1% -1%

-2% -3%

-4% -4%

-12%

-15% -10% -5% 0% 5% 10% 15%

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

India (+8) Belgium (+6)

Brazil (+4) Argentina (+4)

Saudi Arabia (+3) United States (+3)

Canada (+2) Australia (+2)

Poland (+2) France (+2)

Hungary (+2) China (+1)

Germany (N/C) South Africa (N/C) South Korea (N/C)

Italy (N/C)

Turkey (-1) Japan (-1) Spain (-1) Indonesia (-2) Russia (-3) Mexico (-4) Great Britain (-4) Sweden (-12)


26


Assessing the Current Economic Situation by All Regions:

64%

49% 45%

21%

61%

42%

51%

27%

71%

53% 50%

10%

20%

30%

40%

50%

60%

70%

80%

Ap

r 20

07

Oct

200

7 Ap

r 20

08

Nov

200

8 Ap

r 20

09

Nov

/Jan

/10

Mar

201

0 Ap

r 20

10

May

201

0 Ju

n 20

10

Jul 2

010

Aug

2010

Se

p 20

10

Oct

201

0 N

ov 2

010

Dec

201

0 Ja

n 20

11

Feb

2011

M

ar 2

011

Apr

2011

M

ay 2

011

Jun

2011

Ju

l 201

1 Au

g 20

11

Sep

2011

O

ct 2

011

Nov

201

1 D

ec 2

011

Jan

2012

Fe

b 20

12

Mar

201

2 Ap

r 20

12

May

201

2 Ju

n 20

12

Jul 2

012

Aug

2012

Se

p 20

12

Oct

201

2 N

ov 2

012

Dec

201

2

North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa

Very Good / Somewhat Good


27

North American (Canada/US) Countries Assessing the Current Economic Situation


3

47%

31%

80%

66%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Apr

2007

O

ct 2

007

Apr

2008

N

ov 2

008

Apr

2009

N

ov/J

an 2

010

Mar

201

0 Ap

r 20

10

May

201

0 Ju

n 20

10

Jul 2

010

Aug

2010

Se

pt 2

010

Oct

201

0 N

ov 2

010

Dec

201

0 Ja

n 20

11

Feb

2011

M

ar/1

1 Ap

r/11

May

/11

Jun/

11

Jul/1

1 Au

g/11

Se

pt/1

1 O

ct/1

1 N

ov/1

1 D

ec/1

1 Ja

n/12

Fe

b/12

M

ar/1

2 Ap

r/12

May

/12

Jun/

12

Jul/1

2 Au

g/12

Se

p/12

O

ct/1

2 N

ov/1

2 D

ec/1

2

United States Canada



28

LATAM Countries Assessing the Current Economic Situation


55%

50%

37%

42%

35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Ap

r-07

O

ct-0

7 Ap

r-08

N

ov-0

8 Ap

r-09

N

ov-0

9/Ja

n-10

M

ar-1

0 Ap

r-10

M

ay-1

0 Ju

n-10

Ju

l-10

Aug-

10

Sept

-10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-1

1 Au

g-11

Se

pt-1

1 O

ct-1

1 N

ov-1

1 D

ec-1

1 Ja

n-12

Fe

b-12

M

ar-1

2 Ap

r-12

M

ay-1

2 Ju

n-12

Ju

l-12

Aug-

12

Sep-

12

Oct

-12

Nov

-12

Dec

-12

Brazil Argentina Mexico

1 Very Good / Somewhat Good


29

European Countries Assessing the Current Economic Situation


1

59% 63%

27%

7% 2%

64%

57% 55%

13%

21%

5%

50%

20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Ap

r-07

O

ct-0

7 Ap

r-08

N

ov-0

8 Ap

r-09

N

ov/J

an 2

010

Mar

-10

Apr-

10

May

-10

Jun-

10

Jul-1

0 Au

g-10

Se

p-10

O

ct-1

0 N

ov-1

0 D

ec-1

0 Ja

n-11

Fe

b-11

M

ar-1

1 Ap

r-11

M

ay-1

1 Ju

n-11

Ju

l-11

Aug-

11

Sept

-11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Mar

-12

Apr-

12

May

-12

Jun-

12

Jul-1

2 Au

g-12

Se

p-12

O

ct-1

2 N

ov-1

2 D

ec-1

2

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland



30

APAC Countries Assessing the Current Economic Situation


78%

90%

63%

88%

68%

6%

65%

26%

16% 15%

50%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ap

r-07

O

ct-0

7 Ap

r-08

N

ov-0

8 Ap

r-09

N

ov-0

9/Ja

n-10

M

ar-1

0 Ap

r-10

M

ay-1

0 Ju

n-10

Ju

l-10

Aug-

10

Sep-

10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-1

1 Au

g-11

Se

pt-1

1 O

ct-1

1 N

ov-1

1 D

ec-1

1 Ja

n-12

Fe

b-12

M

ar-1

2 Ap

r-12

M

ay-1

2 Ju

n-12

Ju

l-12

Aug-

12

Sep-

12

Oct

-12

Nov

-12

Dec

-12

Australia China India Japan Russia South Korea Indonesia


1


31

G8 Countries Assessing the Current Economic Situation


13%

80%

66%

27%

59% 63%

28%

5% 6%

65%

26%

47%

31%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Apr-

07

Oct

-07

Apr-

08

Nov

-08

Apr-

09

Nov

-09/

Jan-

10

Mar

-10

Apr-

10

May

-10

Jun-

10

Jul-1

0 Au

g-10

Se

pt-1

0 O

ct-1

0 N

ov-1

0 D

ec-1

0 Ja

n-11

Fe

b-11

M

ar-1

1 Ap

r-11

M

ay-1

1 Ju

n-11

Ju

l-11

Aug-

11

Sept

-11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Mar

-12

Apr-

12

May

-12

Jun-

12

Jul-1

2 Au

g-12

Se

p-12

O

ct-1

2 N

ov-1

2 D

ec-1

2

Great Britain Canada France Germany Italy Japan Russia United States


1


32

BRIC Countries Assessing the Current Economic Situation


42%

55%

65%

26%

88%

68%

90%

63%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ap

r-07

O

ct-0

7 Ap

r-08

N

ov-0

8 Ap

r-09

N

ov 0

9/Ja

n 10

M

ar-1

0 Ap

r-10

M

ay-1

0 Ju

n-10

Ju

l-10

Aug-

10

Sept

-10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-1

1 Au

g-11

Se

pt-1

1 O

ct-1

1 N

ov-1

1 D

ec-1

1 Ja

n-12

Fe

b-12

M

ar-1

2 Ap

r-12

M

ay-1

2 Ju

n-12

Ju

l-12

Aug-

12

Sep-

12

Oct

-12

Nov

-12

Dec

-12

Brazil Russia India China


2


33

Middle East/African Countries Assessing the Current Economic Situation


51% 47%

73%

82%

38%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

N

09/J

10

Mar

-10

Apr-

10

May

-10

Jun-

10

Jul-1

0 Au

g-10

Se

p-10

O

ct-1

0 N

ov-1

0 D

ec-1

0 Ja

n-11

Fe

b-11

M

ar-1

1 Ap

r-11

M

ay-1

1 Ju

n-11

Ju

l-11

Aug-

11

Sept

-11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Mar

-12

Apr-

12

May

-12

Jun-

12

Jul-1

2 Au

g-12

Se

p-12

O

ct-1

2 N

ov-1

2 D

ec-1

2

Turkey Saudi Arabia South Africa


1


34

Assessing The Economy…

Detailed Tables B.6

…In Their Local Area


35


Citizen Consumers Who Say The Economy In Their Local Area is Strong…

26% 54%

47% 47%

45% 44% 44%

42% 42%

35% 33%

25% 24%

23% 18%

16% 16%

15% 14%

13% 12%

8% 7%

5% 5%

Total Saudi Arabia

China Sweden

India Brazil

Germany Australia

Canada Turkey

Indonesia United States

Mexico Argentina

South Africa Poland Russia

South Korea Great Britain

Belgium France

Italy Hungary

Japan Spain

% Strong (Top 3: 5-6-7)


36

Citizen Consumers Who Say The Economy In Their Local Area is Strong

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

1

28% 30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31%

29% 30% 30% 30% 31% 29% 30% 29% 29% 29% 29% 29% 30% 29% 29% 28% 29%

27% 27% 27% 27% 26%

0%

10%

20%

30%

40%

50%

60%

70%

Mar

/10

Apr/1

0

May

/10

Jun/

10

Jul/1

0

Aug/

10

Sept

/10

Oct

/10

Nov

/10

Dec

/10

Jan/

11

Feb/

11

Mra

/11

Apr/1

1

May

/11

Jun/

11

Jul/1

1

Aug/

11

Sept

/11

Oct

/11

Nov

/11

Dec

/11

Jan/

12

Feb/

12

Mar

/12

Apr/1

2

May

/12

Jun/

12

Jul/1

2

Aug/

12

Sep/

12

Oct

/12

Nov

/12

Dec

/12

Total - % Strong (Top 3: 5-6-7)


37

Aug ‘10

Sep ‘10

Oct ‘10

Nov ‘10

Dec ‘10

Jan ‘11

Feb ‘11

Mar ‘11

Apr ‘11

May ‘11

Jun ‘11

Jul ‘11

Aug ‘11

Sep ‘11

Oct ‘11

Nov ‘11

Dec ‘11

Jan ‘12

Feb ‘12

Mar ‘12

Apr ‘12

May ‘12

Jun ‘12

Jul ’12

Aug ’12

Sep ’12

Oct ‘12

Nov ‘12

Dec ‘12

Total 30% 30% 30% 31% 30% 30% 31% 29% 30% 30% 30% 31% 29% 30% 29% 29% 29% 29% 29% 30% 29% 29% 28% 29% 27% 27% 27% 27% 26% Argentina 25% 26% 21% 28% 28% 30% 28% 26% 30% 28% 31% 30% 29% 36% 35% 36% 34% 35% 29% 30% 23% 27% 17% 24% 22% 22% 21% 20% 23% Australia 52% 53% 57% 53% 55% 60% 54% 53% 51% 50% 46% 46% 42% 43% 49% 46% 47% 47% 46% 43% 42% 39% 43% 41% 38% 41% 42% 40% 42% Belgium 20% 19% 17% 21% 16% 20% 30% 23% 27% 26% 25% 24% 19% 21% 18% 16% 14% 15% 11% 16% 14% 19% 19% 20% 19% 22% 18% 13% 13%

Brazil 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% 43% 46% 39% 44% 49% 46% 50% 44% 41% 41% 41% 39% 51% 41% 36% 42% 38% 44% Canada 46% 48% 43% 46% 42% 49% 49% 46% 49% 49% 51% 49% 51% 48% 48% 44% 45% 45% 46% 44% 44% 45% 46% 48% 44% 46% 44% 43% 42%

China 59% 59% 63% 59% 55% 56% 57% 56% 56% 51% 49% 47% 45% 53% 48% 48% 48% 52% 49% 59% 53% 46% 44% 50% 50% 51% 47% 54% 47% France 15% 13% 14% 14% 12% 14% 15% 16% 14% 16% 16% 14% 18% 12% 15% 12% 12% 12% 13% 15% 13% 15% 14% 14% 15% 13% 10% 12% 12%

Germany 33% 35% 39% 43% 43% 40% 43% 38% 46% 46% 47% 47% 45% 43% 41% 43% 41% 45% 48% 47% 47% 47% 48% 45% 48% 47% 39% 43% 44% Great Britain 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% 12% 12% 17% 13% 13% 13% 16% 15% 18% 13% 13% 15% 14% 14% 16% 15% 17% 14%

Hungary 14% 11% 15% 11% 9% 12% 10% 9% 12% 10% 12% 11% 9% 9% 8% 8% 7% 8% 6% 7% 7% 8% 7% 7% 8% 7% 8% 8% 7% India 56% 61% 61% 67% 60% 51% 55% 52% 52% 47% 50% 42% 49% 47% 47% 48% 48% 47% 51% 56% 54% 50% 39% 46% 48% 43% 41% 44% 45%

Indonesia 26% 29% 33% 31% 32% 25% 23% 30% 27% 33% 27% 29% 24% 31% 26% 34% 33% 31% 26% 25% 28% 27% 28% 29% 29% 26% 36% 34% 33% Italy 19% 18% 17% 15% 18% 14% 18% 16% 16% 18% 17% 16% 14% 13% 12% 10% 10% 10% 12% 12% 9% 8% 7% 8% 9% 9% 8% 10% 8%

Japan 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% 7% 5% 5% 7% 6% 5% 7% 6% 6% 7% 7% 8% 6% 8% 8% 6% 5% 5% Mexico 18% 18% 18% 15% 17% 22% 21% 17% 18% 18% 19% 25% 24% 21% 21% 23% 22% 22% 28% 25% 27% 22% 20% 19% 19% 24% 22% 27% 24% Poland 31% 29% 21% 25% 22% 19% 21% 19% 23% 17% 21% 21% 23% 24% 24% 19% 21% 24% 18% 22% 20% 23% 20% 24% 18% 16% 18% 17% 16% Russia 30% 24% 26% 24% 19% 20% 16% 17% 21% 18% 18% 19% 17% 18% 23% 18% 19% 21% 21% 23% 18% 22% 19% 16% 17% 17% 20% 18% 16%

Saudi Arabia 58% 57% 47% 50% 58% 57% 55% 62% 63% 61% 63% 66% 69% 64% 58% 67% 64% 69% 65% 69% 65% 64% 67% 71% 48% 47% 53% 53% 54% South Africa 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% 34% 27% 26% 26% 25% 23% 26% 26% 29% 26% 30% 27% 29% 26% 23% 24% 18% 18% South Korea 22% 22% 23% 26% 28% 23% 25% 16% 19% 21% 18% 21% 16% 16% 16% 18% 17% 12% 15% 16% 17% 16% 19% 14% 13% 17% 14% 14% 15%

Spain 10% 10% 10% 11% 10% 9% 9% 9% 10% 9% 8% 11% 8% 6% 8% 8% 6% 6% 7% 6% 5% 4% 6% 6% 5% 7% 6% 5% 5% Sweden 53% 54% 54% 58% 55% 53% 57% 51% 54% 47% 52% 59% 57% 52% 55% 43% 48% 49% 45% 46% 53% 51% 54% 48% 55% 44% 52% 51% 47%

Turkey 25% 29% 34% 27% 30% 32% 33% 33% 33% 35% 38% 46% 32% 45% 42% 44% 45% 35% 41% 37% 41% 40% 40% 38% 37% 35% 32% 36% 35% United States 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% 22% 17% 18% 16% 19% 23% 22% 24% 23% 20% 23% 22% 28% 28% 23% 23% 22% 25%

Citizen Consumers Who Say The Economy In Their Local Area is Strong

% Strong (Top 3 5-6-7)



38

26% 44%

25% 23%

42% 54%

45% 44%

15% 18%

13% 12%

5% 5%

42% 35%

33% 16%

7% 16%

8% 24%

14% 47% 47%

Total (-1) Brazil (+6)

United States (+3) Argentina (+3) Australia (+2)

Saudi Arabia (+1) India (+1)

Germany (+1) South Korea (+1)

South Africa (N/C) Belgium (N/C)

France (N/C) Japan (N/C) Spain (N/C) Canada (-1) Turkey (-1)

Indonesia (-1) Poland (-1)

Hungary (-1) Russia (-2)

Italy (-2) Mexico (-3)

Great Britain (-3) Sweden (-4)

China (-7)

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column):

Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline.

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy…


39

6% 3% 3%

2% 1% 1% 1% 1%

0% 0% 0% 0% 0%

-1% -1% -1% -1% -1%

-2% -2%

-3% -3%

-4% -7%

-25% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25%

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month:

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy…

Brazil (+6) United States (+3)

Argentina (+3) Australia (+2)

Saudi Arabia (+1) India (+1)

Germany (+1) South Korea (+1)

South Africa (N/C) Belgium (N/C)

France (N/C) Japan (N/C) Spain (N/C)

Canada (-1) Turkey (-1) Indonesia (-1) Poland (-1) Hungary (-1) Russia (-2) Italy (-2) Mexico (-3) Great Britain (-3) Sweden (-4) China (-7)


40

All Regions Assess the Strength of Their Local Economy


32% 34%

25%

31%

18%

37%

29%

21% 21%

46%

38%

35% 36%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa



41

North American Countries Assess the Strength of Their Local Economy



1

20%

25%

44% 42%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

2 M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012



42

LATAM Countries Assess the Strength of Their Local Economy


38%

44%

19%

23% 20%

24%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sep

2010

O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012



3


43

European Countries Assess the Strength of Their Local Economy


27%

44%

12% 13%

5%

44% 47%

14% 15% 18%

8% 11% 7%

29%

16%

0%

10%

20%

30%

40%

50%

60%

70%

M

ar-1

0 Ap

r-10

M

ay-1

0 Ju

n-10

Ju

l-10

Aug-

10

Sept

-10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-1

1 Au

g-11

Se

pt-1

1 O

ct-1

1 N

ov-1

1 D

ec-1

1 Ja

n-12

Fe

b-12

M

ar-1

2 Ap

r-12

M

ay-1

2 Ju

n-12

Ju

l-12

Aug-

12

Sep-

12

Oct

-12

Nov

-12

Dec

-12



2


44

APAC Countries Assess the Strength of Their Local Economy


56%

42%

47%

61%

45%

4% 5%

23%

16% 16% 15%

29%

35% 37%

33%

0%

10%

20%

30%

40%

50%

60%

70%

80%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012

Australia China India Japan Russia South Korea Turkey Indonesia


1


45

G8 Countries Assess the Strength of Their Local Economy



16% 14%

44% 42%

14% 12%

27%

44%

18%

8%

4% 5%

23%

16%

20%

25%

0%

10%

20%

30%

40%

50%

60%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012

Great Britain Canada France Germany Italy Japan Russia United States

N/C


46

BRIC Countries Assess the Strength of Their Local Economy



38%

44%

23%

16%

45%

61%

47%

0%

10%

20%

30%

40%

50%

60%

70%

80%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012


1


47

Middle East/ African Countries Assess the Strength of Their Local Economy


29%

35%

49%

54%

26%

18%

0%

10%

20%

30%

40%

50%

60%

70%

80%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

lo 2

010

Aug

2010

Se

pt 2

010

Oct

201

0 N

ov 2

010

Dec

201

0 Ja

n 20

11

Feb

2011

M

ar 2

011

Apr

2011

M

ay 2

011

Jun

2011

Ju

l 201

1 Au

g 20

11

Sept

201

1 O

ct 2

011

Nov

201

1 D

ec 2

011

Jan

2012

Fe

b 20

12

Mar

201

2 Ap

r 20

12

May

201

2 Ju

n 20

12

Jul 2

012

Aug

2012

Se

p 20

12

Oct

201

2 N

ov 2

012

Dec

201

2



N/C


48

Assessing the Strength of The Local Economy…

Detailed Tables B.7

…Six Months From Now


49

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months…

Looking ahead 6 months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

23% 73%

53% 48%

42% 39%

38% 35%

26% 24%

18% 18%

15% 15% 15%

14% 11% 11%

10% 9%

8% 8%

5% 5%

3%

Total Brazil India

Saudi Arabia Argentina Indonesia

Mexico China

Turkey United States

Australia Canada

Germany Russia

South Korea South Africa

Italy Poland

Sweden Spain

Great Britain Japan

Belgium Hungary

France

% Much Stronger / Somewhat Stronger


50

31% 30% 30% 29% 28% 28% 28% 29% 27% 27% 28%

26% 27% 27% 26% 25% 24% 24% 24% 24% 24% 25% 24% 26%

24% 24% 23% 23% 23% 23% 22% 23% 23%

0%

10%

20%

30%

40%

50%

60%

70%

Apr

2010

May

201

0

Jun

2010

Jul 2

010

Aug

2010

Sept

201

0

Oct

201

0

Nov

201

0

Dec

201

0

Jan

2011

Feb

2011

Mar

201

1

Apr

2011

May

201

1

Jun

2011

Jul 2

011

Aug

2011

Sept

201

1

Oct

201

1

Nov

201

1

Dec

201

1

Jan

2012

Feb

2012

Mar

201

2

Apr

2012

May

201

2

Jun

2012

Jul 2

012

Aug

2012

Sep

2012

Oct

201

2

Nov

201

2

Dec

201

2

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months


N/C Global Total

% Much Stronger / Somewhat Stronger


51

Sep ‘10

Oct ‘10

Nov ‘10

Dec ‘10

Jan ‘11

Feb ‘11

Mar ‘11

Apr ‘11

May ‘11

Jun ‘11

Jul ‘11

Aug ‘11

Sep ‘11

Oct ‘11

Nov ‘11

Dec ‘11

Jan ‘12

Feb ‘12

Mar ‘12

Apr ‘12

May ‘12

Jun ‘12

Jul ’12

Aug ’12

Sep ’12

Oct ‘12

Nov ‘12

Dec ‘12

Total 28% 28% 29% 27% 27% 28% 26% 27% 27% 26% 25% 24% 24% 24% 24% 24% 25% 24% 26% 24% 24% 23% 23% 23% 23% 22% 23% 23%

Argentina 42% 39% 44% 43% 42% 44% 44% 42% 45% 47% 47% 52% 52% 50% 47% 45% 42% 43% 47% 44% 44% 38% 39% 40% 41% 40% 40% 42%

Australia 27% 29% 27% 24% 23% 24% 22% 23% 20% 19% 19% 16% 16% 16% 18% 16% 19% 16% 16% 16% 14% 16% 15% 16% 16% 17% 18% 18%

Belgium 15% 13% 12% 12% 13% 13% 14% 15% 11% 14% 10% 6% 8% 8% 4% 5% 6% 5% 7% 6% 8% 8% 8% 8% 10% 8% 6% 5%

Brazil 75% 78% 76% 78% 73% 73% 67% 72% 71% 64% 71% 71% 65% 74% 72% 71% 74% 69% 71% 75% 67% 69% 66% 65% 70% 74% 73% 73%

Canada 27% 26% 27% 27% 31% 29% 28% 28% 26% 25% 24% 18% 15% 19% 19% 19% 21% 20% 22% 20% 21% 18% 19% 17% 18% 21% 15% 18%

China 50% 50% 48% 44% 49% 49% 40% 42% 44% 39% 36% 35% 44% 39% 42% 32% 39% 34% 42% 36% 39% 34% 38% 36% 32% 35% 45% 35%

France 5% 3% 4% 4% 5% 4% 4% 4% 4% 5% 3% 4% 2% 2% 2% 2% 2% 4% 6% 5% 9% 6% 5% 4% 4% 3% 4% 3%

Germany 26% 31% 35% 27% 30% 28% 26% 24% 26% 22% 22% 18% 16% 12% 15% 13% 18% 20% 17% 17% 20% 14% 13% 16% 14% 11% 13% 15% Great

Britain 13% 12% 13% 12% 13% 11% 8% 10% 12% 14% 9% 9% 10% 8% 9% 7% 10% 9% 12% 10% 9% 9% 9% 9% 9% 10% 12% 8%

Hungary 18% 23% 13% 10% 12% 15% 10% 11% 7% 8% 10% 8% 6% 5% 6% 3% 5% 6% 8% 7% 7% 6% 7% 6% 5% 7% 6% 5%

India 64% 65% 65% 61% 55% 61% 55% 55% 50% 52% 43% 52% 54% 56% 50% 50% 50% 56% 57% 55% 54% 50% 53% 53% 48% 44% 50% 53%

Indonesia 35% 35% 34% 30% 26% 26% 29% 28% 32% 29% 29% 28% 29% 28% 32% 37% 32% 28% 26% 26% 31% 31% 32% 32% 31% 41% 36% 39%

Italy 16% 17% 16% 15% 18% 16% 17% 15% 15% 15% 13% 14% 10% 11% 21% 12% 15% 19% 19% 14% 12% 10% 12% 12% 13% 9% 11% 11%

Japan 6% 6% 8% 8% 8% 9% 8% 9% 10% 9% 10% 7% 7% 10% 6% 7% 8% 8% 12% 9% 7% 7% 8% 7% 7% 5% 8% 8%

Mexico 35% 38% 30% 36% 33% 37% 43% 38% 41% 37% 39% 36% 34% 36% 39% 39% 36% 42% 46% 43% 39% 39% 37% 41% 43% 40% 40% 38%

Poland 19% 19% 19% 21% 12% 19% 14% 17% 13% 15% 16% 18% 19% 15% 13% 16% 16% 12% 15% 12% 16% 15% 13% 11% 8% 10% 12% 11%

Russia 21% 13% 24% 16% 16% 18% 18% 18% 16% 16% 13% 16% 15% 20% 17% 15% 17% 15% 20% 14% 18% 14% 11% 13% 17% 14% 15% 15% Saudi

Arabia 46% 48% 45% 47% 45% 52% 56% 60% 59% 60% 62% 64% 57% 53% 54% 60% 63% 57% 59% 57% 57% 52% 59% 47% 46% 44% 47% 48%

South Africa 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% 17% 10% 15% 16% 20% 16% 16% 21% 16% 15% 15% 13% 20% 22% 11% 14% 10% 14%

South Korea 22% 20% 22% 25% 22% 25% 19% 14% 17% 12% 15% 13% 15% 14% 14% 12% 11% 14% 11% 14% 15% 14% 13% 15% 16% 13% 12% 15%

Spain 22% 20% 21% 20% 20% 21% 21% 23% 22% 20% 18% 18% 15% 23% 17% 21% 18% 15% 18% 16% 14% 18% 13% 12% 12% 11% 11% 9%

Sweden 19% 21% 19% 20% 16% 21% 17% 18% 17% 16% 15% 14% 14% 11% 16% 12% 16% 12% 17% 15% 10% 15% 10% 14% 16% 19% 12% 10%

Turkey 29% 28% 27% 23% 30% 32% 28% 32% 34% 36% 38% 25% 40% 35% 28% 35% 31% 34% 39% 34% 25% 30% 29% 26% 27% 23% 24% 26% United States 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% 22% 17% 17% 16% 20% 23% 26% 26% 26% 25% 25% 24% 28% 28% 30% 25% 29% 24%

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months…

% Much Stronger/Somewhat Stronger



52

23% 14%

53% 39%

18% 15%

42% 26%

15% 48%

73% 18%

15% 11%

8% 11%

5% 5%

3% 38%

10% 9%

8% 24%

35%

Total (N/C) South Africa (+4)

India (+3) Indonesia (+3)

Canada (+3) South Korea (+3)

Argentina (+2) Turkey (+2)

Germany (+2) Saudi Arabia (+1)

Brazil (N/C) Australia (N/C)

Russia (N/C) Italy (N/C)

Japan (N/C) Poland (-1)

Belgium (-1) Hungary (-1)

France (-1) Mexico (-2)

Sweden (-2) Spain (-2)

Great Britain (-4) United States (-5)

China (-10)

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column):

Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline.



53

4% 3% 3% 3% 3%

2% 2% 2%

1% 0% 0% 0% 0% 0%

-1% -1% -1% -1%

-2% -2% -2%

-4% -5%

-10%

-20% -15% -10% -5% 0% 5% 10% 15% 20%

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month:


Poland (-1) Belgium (-1) Hungary (-1) France (-1) Mexico (-2) Sweden (-2) Spain (-2) Great Britain (-4) United States (-5) China (-10)

Brazil (N/C) Australia (N/C)

Russia (N/C) Italy (N/C)

Japan (N/C)

South Africa (+4) India (+3)

Indonesia (+3) Canada (+3)

South Korea (+3) Argentina (+2)

Turkey (+2) Germany (+2)

Saudi Arabia (+1)


54

All Regions - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months


21%

48% 51%

19%

9%

26% 20%

13%

55%

44% 38%

29%

0%

10%

20%

30%

40%

50%

60%

Mar

201

0

Apr

2010

May

201

0

Jun

2010

Jul 2

010

Aug

2010

Sept

201

0

Oct

201

0

Nov

201

0

Dec

201

0

Jan

2011

Feb

2011

Mar

201

1

Apr

2011

May

201

1

Jun

2011

Jul 2

011

Aug

2011

Sept

201

1

Oct

201

1

Nov

201

1

Dec

201

1

Jan

2012

Feb

2012

Mar

201

2

Apr

2012

May

201

2

Jun

2012

Jul 2

012

Aug

2012

Sep

2012

Oct

201

2

Nov

201

2

Dec

201

2

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa



55

North American Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months


31%

24%

38%

18%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Mar

201

0

Apr

2010

May

201

0

Jun

2010

Jul 2

010

Aug

2010

Sept

201

0

Oct

201

0

Nov

201

0

Dec

201

0

Jan

2011

Feb

2011

Mar

201

1

Apr

2011

May

201

1

Jun

2011

Jul 2

011

Aug

2011

Sept

201

1

Oct

201

1

Nov

201

1

Dec

201

1

Jan

2012

Feb

2012

Mar

201

2

Apr

2012

May

201

2

Jun

2012

Jul 2

012

Aug

2012

Sep

2012

Oct

201

2

Nov

201

2

Dec

201

2



1


56

LATAM Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months


73%

32%

42%

34% 38%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012



N/C


57

European Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months



15%

5% 3%

28%

9%

19%

10%

8%

18% 20% 22%

5%

23%

11%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Mar

201

0

Apr

2010

May

201

0

Jun

2010

Jul 2

010

Aug

2010

Sept

201

0

Oct

201

0

Nov

201

0

Dec

201

0

Jan

2011

Feb

2011

Mar

201

1

Apr

2011

May

201

1

Jun

2011

Jul 2

011

Aug

2011

Sept

201

1

Oct

201

1

Nov

201

1

Dec

201

1

Jan

2012

Feb

2012

Mar

201

2

Apr

2012

May

201

2

Jun

2012

Jul 2

012

Aug

2012

Sep

2012

Oct

201

2

Nov

201

2

Dec

201

2


1


58

APAC Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months


36%

18%

57%

35%

66%

53%

11% 8%

17% 21%

15%

32%

26%

31%

39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

p 20

11

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012

Australia China India Japan Russia South Korea Turkey Indonesia


N/C


59

G8 Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months



18%

38%

18%

5% 3%

23%

11%

8%

20%

11%

17% 15%

24%

0%

5%

10%

15%

20%

25%

30%

35%

40%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012

Great Britain Canada France Germany Japan Italy Russia United States

N/C


60

BRIC Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months


79%

73%

17% 15%

66%

53% 57%

35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Mar

201

0

Apr

2010

May

201

0

Jun

2010

Jul 2

010

Aug

2010

Sept

201

0

Oct

201

0

Nov

201

0

Dec

201

0

Jan

2011

Feb

2011

Mar

201

1

Apr

2011

May

201

1

Jun

2011

Jul 2

011

Aug

2011

Sept

201

1

Oct

201

1

Nov

201

1

Dec

201

1

Jan

2012

Feb

2012

Mar

201

2

Apr

2012

May

201

2

Jun

2012

Jul 2

012

Aug

2012

Sep

2012

Oct

201

2

Nov

201

2

Dec

201

2



2


61

Middle East/African Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months


32%

26%

44% 48%

38%

14%

0%

10%

20%

30%

40%

50%

60%

70%

M

ar 2

010

Apr

2010

M

ay 2

010

Jun

2010

Ju

l 201

0 Au

g 20

10

Sept

201

0 O

ct 2

010

Nov

201

0 D

ec 2

010

Jan

2011

Fe

b 20

11

Mar

201

1 Ap

r 20

11

May

201

1 Ju

n 20

11

Jul 2

011

Aug

2011

Se

pt 2

011

Oct

201

1 N

ov 2

011

Dec

201

1 Ja

n 20

12

Feb

2012

M

ar 2

012

Apr

2012

M

ay 2

012

Jun

2012

Ju

l 201

2 Au

g 20

12

Sep

2012

O

ct 2

012

Nov

201

2 D

ec 2

012



2


62

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

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Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.

http://www.ipsos-na.com/


63

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News & Politics

Ipsos Global @dvisor 40: The economic pulse of the world: January 2013