How Charities Are Converting New Followers

Into Loyal Advocates

Josh Chandler

(@joshchandler on Twitter)

Founder, Social Change In A Digital Divide

Twitter Hashtag - #smdleeds

This is a presentation with a difference…

It’s All About….

YOU!

How You Can Be Part Of This Talk

• Submit Questions via Twitter, using the hashtag #smdleeds in your tweet.

• Provide me feedback on how I am doing.

• Talk with all other attendees about the topics of this talk.

Why Charities Aren’t Using Social Media

Effectively

• They are impatient.

• They aren’t using social media to build long

term relationships with followers.

• They don’t understand how to use the social

media tools to their advantage.

Examples

• Three charities (chosen at random)

• Each has a classic tell-tale sign of a badly

implemented social media strategy.

• I fully respect each and every charity. This isn’t

about my personal dislike of their work, it’s all about

my dislike of their social media strategy.

Festive Road

No one is exclusive on Facebook.

Make all information public on a Facebook

Page.

Ray Mitchell (WSPA)

78 Updates In Two Years!

Team First Giving

Very little interaction with followers.

Rarely reply and talk directly with their community.

For More Information…

Festive Road:

http://www.festiveroad.org.uk/

WSPA:

http://www.wspa.org.uk/

Team First Giving:

http://www.firstgiving.com/

Twitter Break

Send your questions to me right now.

I am @joshchandler on Twitter.

The Twitter hashtag is #smdleeds

• Trust is the most important asset to any successful social media strategy.

• Be seen as a trusted friend and a genuinely caring organisation.

• Be yourself. Don’t take on an online persona to try and impress everyone. The only person you are trying to impress is your target audience.

Building Trust For Your Charity Using Social Media.

Where To Learn More About Me..

• Twitter - @joshchandler

• Website – http://www.joshchandler.me

• Email- josh@social-change-in-a-digital-

divide.com