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Media for The Millennial Generation - a draft about the Next generation's Media Consumption behavior.
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Media for The Millennial Generation
The Y Generation? What do we really know about? What media will engage them? July, 2012.
Media for The Millennial Generation
How brands can be more effective on their media, by investing a bit more of their money in “ alternative”
media, not traditional anymore.
Media for The Millennial Generation
Numbers. How much in NYC?
3.970.595 people in NY Between 20 to 34 years old 20% of NY Population Keywords: believe, engagement, social, entrepreneurs, trend setters, connected, environment responsible, fearless, work, fun, life quality. This generation are the future and the companies will need to rethink their communication strategies and budget, in order to get into this target minds.
Source: www.census.org
Media for The Millennial Generation
Some behavior differences between TheM nd Generation X:
The Millennial Generation
They are Faster
Loads of Information
They research what they want where they want, anytime
They need to be engaged
They are difficult to retain
They share everything
The free time they have, is to have fun. Not to read a newspaper.
Media for The Millennial Generation
A little history about media and generations. The Devices.
Baby Boomers Information
Sources
X Generation Information
Sources
The Millennial Generation Information
Sources
Media for The Millennial Generation
A little history about media and generations. The Media.
Traditional Advertising: TV Ad, Press Ads
Traditional Ad+ Direct
Mkt + Digital Media
Traditional Ad+ Digital + Mobile +
Search + Social Media + Buzz + …
Later X Generation and early The Millennial Generation have similar behavior, because they are a transition-generation
Media for The Millennial Generation
A little history about media and generations. How and where they consume their media??
Baby Boomers
Media for The Millennial Generation
A little history about media and generations. How and where they consume their media??
Generation X
Media for The Millennial Generation
A little history about media and generations. How and where they consume their media??
The Millennial Generation
They are everywhere, all the time, always looking for more. But this “more” has to be interesting, consistent, engaging.
Media for The Millennial Generation
The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population*
Portals (AOL)
E-commerce
Search (Google)
Social (Blogs, Forums)
Social Content
Collaborative Content
Shared Content
On Demand Content
Media for The Millennial Generation
Portals (AOL)
E-commerce
Search (Google)
Social (Blogs, Forums)
Social Content
Collaborative Content
Shared Content
On Demand Content
EARLY The Millennial Generation
The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population*
Media for The Millennial Generation
Portals (AOL)
E-commerce
Search (Google)
Social (Blogs, Forums)
Social Content
Collaborative Content
Shared Content
On Demand Content
LATE The Millennial Generation
The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population*
Media for The Millennial Generation
The Millennial Generation are a ENGAGED generation (specially the 18-24 ones). They need user-based advertising, user centered- websites, specific and relevant content. They are changing the behavior of Advertising. • They don’t trust mass media. • They don’t trust Sponsored Links. • They really needs to know if you are selling has a “good reputation”. • They feel an obligation on sharing information about products. Good or bad. They trust in people. And they like to share stories!
The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population*
Media for The Millennial Generation
And if they trust people….
Mass Media (TV, Magazines, Newspaper)
Traditional Web Media (Display, Sponsored search,
Email MKT)
Product/Brand Websites
Product Hot sites
Social Media
E-Commerce
Social Engagement
Social Commerce
Media for The Millennial Generation
THE ADVERTISING FOR The Millennial Generation: Word-of-Mouth! Word of mouth, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. (Wikipedia)
And if they are “storytellers”, the traditional media can become less effective
each day…
Because: we really need to create experience to engage this target.
Media for The Millennial Generation
Using much less money that used on TV or Press (and even digital
media), this kind of Advertising is a great tool to really engage
consumers and spread the message by using some communication
Tactics like: 1- Social Networking 2- Product / Service Experience 3- Events 4- Mobile Apps 5- Sampling 6- Product Placements 7- Content 8- PR
And if they are “storytellers”, the traditional media can become less effective
each day…
Because: we really need to create experience to engage this target.
Media for The Millennial Generation
The Millennial Generation are ON DEMAND generation.
They were born already in a Web Scenario, and they don’t have the
Traditional Media on their background. And today, they are using all
the web and Technology sources they have, to tell the market, what
kind of information/advertising they want to see.
So, for The Millennial Generation, the faster you give them
information, relevant content on demand, in the right time and place
and all organized in a easy way to be spread trough all devices they
use, more assertive will you will be.
Conclusion
