The magazine NME is the longest

published and one of the most

respected music magazines of

today’s society. Produced by IPC

Media it has been running for a

great 58 years and reaches over 1

million music fans every week.

The latest front cover of NME,

which you can see below, is

stereotypical of the common

theme that runs through each issue

of the magazine. The masthead is

located in the same place as it

usually is in the top left of the

cover, using the same font. This is

a form of brand identity, which

allows the public to identify the

magazine with ease, making it more

appealing to the buyer.

The colour scheme of this

magazine challenges some of

the stereotypical ideas that

would relate to the magazine,

as pink and white are

stereotypically seen as more

‘feminine’ colours. However

the magazine is primarily

aimed at the more masculine

audience, but with using the

black combined with the pink

and white, this gives off a

more ‘punk-like’ feel to the

magazine, which reflects the

common target audience

which is linked with this

magazine.

The content of the magazine also confirms the punk

feel of the magazine, with the ‘Macabees’ being the

main feature and with their being a puff illustrating the

fact that there is a possibility for the reader to win Noel

Gallagher tickets. Both of these acts are appealing to

the punk target audience.

The magazine ‘Vibe’ is also an extremely popular

and well sought after music magazine of today’s

society which is produced by ‘Vibe Lifestyle

Network’.

The conventions of this

particular version of the

magazine, not only challenges the

stereotypical concepts of this

brand, but also challenges the

dominant ideology of magazine

conventions. As for a start, the

coverlines of the magazine are

not spread over the cover they

are located rather close together

on the right hand side of the

cover, in relatively small font.

The possible reason for this is

because the main story of the

magazine is playing an important

role in the media at the moment,

therefor the magazine is focusing

mostly on Rihanna and her

current state of affairs.

The colour’s of the

magazine are also

very minimalistic,

with just one main

colour being used,

alongside black and

white. This also is

allowing the sole

focus to be on the

main storyline.

However the use of sans

serif font on the magazine

shows that the magazine still

is there for entertainment

purposes giving off a rather

relaxed feel, showing that the

target audience is being

represented, as the magazine

is generally more appealing

to the younger audience.

Therefore sophisticated

ideas and text would not be

extremely appealing.

The magazine ‘Mojo’

is a music magazine

that is mainly aimed at

the older, male target

audience. The

magazine generally

focuses on music

from previous

generations as seen in

this magazine, which

has a main cover story

of ‘Bob Marley’.

The colour scheme for the magazine is

stereotypical for Bob Marley therefor drawing the

attention to the target audience. Another

convention of the magazine, which draws the

audience, is, is the use of a puff illustrating the

fact that a free cd is on offer with the magazine,

which is also a point of interest for the audience.

The house style of the

magazine is relatively

consistent throughout the

issues, with this one being no

exception.

The Masthead of the

magazine is using the

same common font,

which is always used, and

also placed in the same

area as usual. This gives a

brand identity to the

magazine for regular

readers to easily identify

it, making it appealing to

buy, as it is not hard to

locate.