November 8, 2012

NAACP BATTLEGROUND POLL

_____________________________Ben Jealous, President & CEO, NAACPSilas Lee, PhD Silas Lee and Associates Matt A. Barreto, PhD Principal Latino Decisions

2012 African American Election Eve Poll

Four States

1,600 African American Voters

400 per state

November 1-5

Live callers, landline & cells

93% were “enthusiastic” about the President, 79% “very enthusiastic”

SUPPORT FOR OBAMA AND BLACK INFLUENCE STATES

African American Vote for President Obama in Four States

Combined Florida Ohio Virginia Georgia0

20

40

60

80

10098 99 97 97 98

African American Impact in 2012 Growth in Black vote since 2004 was

crucial

African American Impact in 2012 Growth in Black vote since 2004 was

crucial

African American Impact in 2012

Additional states where Black vote exceeds the Obama margin

Even more states where Blacks + Latinos create a minority influence bloc

ISSUES IN THE 2012 ELECTION

JOBS JOBS JOBS!Most Important Issues among African Americans

What are the most important issues facing the African American community that politicians should address?• Jobs! Four

State To-tal

Florida Georgia Ohio Virgina

0.60.55

0.630.59

0.63

0.23 0.22 0.22 0.24 0.240.22

0.24 0.230.19

0.23

Jobs/EconomyEducationHealth Care

Is there a Federal Role in Protecting Minority Interests?

Despite 81% of African American voters embracing norms of self-reliance, they strongly see a role for the Federal Government.

Affirmative Action

Housing Opportunities

Public Education

Voting Rights

52%

57%

67%

65%

36%

35%

29%

28%

5%

4%

2%

4%

1%

1%

1%

1%

Definitely Yes Yes No Definitely No

RELATIONSHIP TO THE POLITICAL PARTIES

African American Trust in Parties on Civil Rights

Are the parties working hard to address civil rights and equality?

1) Working Hard

2) Just saying what minorities want to hear

3) Don’t care at all… Democrats

Republicans

71%

7%

18%

32%

2%

55%

Working Hard Just talk Don't care at all

Comparing the Parties on Issues…

African Americans see little effort from Republicans on issues of importance.

Working Hard on Poverty

Working Hard on Publc Education

Working Hard on Health Care

Working Hard on Job Opportunities

Working Hard to Reduce Mass Incarceration

7%

15%

11%

14%

6%

65%

78%

84%

74%

30%

Democrats

SUPPORTING CIVIL RIGHTS FOR ALL AMERICANS

Strong African American Support for contemporary civil rights issues

Same Sex Marriage Equality(w/ Religious Exemption)

Comprehensive ImmigrationReform w/ Path to Citizenship

0% 20% 40% 60% 80% 100%

34%

27%

53%

71%

23%

23%

27%

21%

7%

9%

7%

2%

24%

31%

8%

3%

Strongly support Support DK Oppose Strongly Oppose

Strong African American Support for contemporary civil rights issues

Support Same Sex Marriage with Religious Exemption – by Age

Net support Net oppose EdgeAll 57% 31% +2618-30 67% 26% +4131-44 62% 25% +3745-65 55% 35% +2066 plus 48% 39% +09

Support will only increase as younger voters come into the electorate

LOOKING TO THE FUTURE

Democrats Without Obama?Projected enthusiasm for Democrats in 2016 AFTER Obama is significantly lower, suggesting a challenge for Democrats and opportunity for Republicans.

2016 - Without Obama

2012 - With Obama

0% 20% 40% 60% 80% 100%

47%

79%

32%

14%

18%

5%

Very enthusiasticSomewhat enthusiastic

Would you be more likely to vote GOP if:VOTES ON THE TABLE: With a better record or the right nominee, GOP could attract significantly more African American votes. Four State

TotalFlorida Georgia Ohio Virgina

0.14 0.15 0.14 0.130.150.14

0.19

0.130.11

0.13

GOP took a stand for civil rights/equality

November 8, 2012

NAACP BATTLEGROUND POLL

_____________________________Ben Jealous, President & CEO, NAACPSilas Lee, PhD Silas Lee and Associates Matt A. Barreto, PhD Principal Latino Decisions