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News industry,How to grasp your attention?
Presented by Zhang Xinyi, Pan Weifan, Guo Qianqian, Gu Xueqi
Information OverloadWatch 2:30 minutes video from https://www.youtube.com/watch?v=9UMNvlhgoZ0
Laptops
PhonesTablets
Introduction & Backgrounds1
Introduction & Backgrounds
Information overloadYou receive e-mails from friends or teachers;
You read hot topics in Weibo;
You share moments in WeChat;
You watch videos via YouTube;
You read news in mobile apps
You see what others share in social media;
You talk with friends;
1
Introduction & Backgrounds
Media Anxiety
Limited TimeLimited AttentionHow to grasp peoples attention?1
Data Visualization2
When information was scarce, most of our efforts were devoted to hunting and gathering. Now that information is abundant, processing is more important. Philip Meyer2
One Picture and You Know Everything2
The Past, Present and Future of Carbon Emissions
2
Data VisualizationVisual communicationVisual representation of dataCommunicate information clearly and efficiently to users(Statistical graphics, plots, information graphics, tables, and charts) Helping users in analyzing and reasoning about data and evidenceMaking complex data more accessible, understandable and usable2
2013 Qingdao Oil Pipeline ExplosionData journalism
2014.6The Society of Publishers in Asia (SOPA
Programmer
Journalism Awards
2
10
2013 Qingdao Oil Pipeline Explosion
2
Zhou's Power Base
2014.11
Tencent Journalism Award
Data Journalism Awards 2
Data JournalismThe application of data visualization in journalismTell a complex story through engaging infographics
What makes data journalism different to the rest of journalism? Combine the traditional nose for news and ability to tell a compelling storywith the sheer scale and range of digital information now available2
Three Types of data visualization in journalismFacilitating understanding E.g. Zhou's Power Base
Tell stories with graphics E.g. Qingdao Oil Pipeline Explosion
Data Mining E.g. Sangong Expenditure, Nobel Star Map2
Interactive graphics
Popularization of the InternetDevelopment of programming languageMedia integration
Visualization makes interaction more easily.2
Is visualization the best way to present news?Both verbal language and graphic language are ways of storytelling
Depends on the news content2
15/11/17Make target audiences feel they are a part of the story!
How to grab attention?
3
Engagement15/11/17How to engage?
3
15/11/17http://www.internetlivestats.com/total-number-of-websites/
How many websites are there in the world? 3
15/11/17 Separate platforms Official Share the name Confusion
The world is complicated enough! 3
15/11/17News aggregatorLimited time & attention
How to solve the paradox?3
15/11/17[ Filter ][ Aggregator ]Standard?Relevance
Personal interestBig data tracking
What is the filtering standard? 3
22
15/11/17Tools: Google Trend; Baidu Index
Big data3
15/11/17Buzzfeed
Big data3
15/11/17Right informationRight timeRight personRight place
Targeted news delivery3
15/11/17[ Filter ][ Aggregator ]Here are the news we haveHere are the news you like
3
15/11/17
Not enough3
15/11/17
Danmaku
3
15/11/17
Danmaku
3
15/11/17
Real time commentingQuestion - Response
3
15/11/17
Relevant informationPersonal settingBig data trackingEngagementAttentioninformationinformationinformationinformationinformationinformationinformationinformationinformationinformationinformationinformation
3
User Generated Content4
Who are the content creators?4
Who are the content creators?
News Reporter4
Who are the content creators?
News Reporter
KOL4
Who are the content creators?
4
Who are the content creators?
Everyone4
Smart platforms
RSS News4
Smart platforms
UGC4
What is a good media ecology?4
Content CreationDistributionConsumptionMONEY FLOWS BACK4
How do the media corporations earn money?4
90%
Profit ModelAdvertising
10%Traffic Allowance?4
Case study: Youtube
Share the videos, Share the profits4
Youtube(Media Company)AdvertiserIndividual
Bidding rankNews feed
Earn profitsBy viewers4
How could an individual earn money?4
How could content Go Viral?4
Draw attention!
Lets Make Money in a fun way!4
48 hours4
Tiny %have more than 1Million views4
TastemakersCommunities of participationUnexpectedness4
4
4
Tastemakers4
4
Participation4
24-hour version
https://www.youtube.com/watch?v=VLDKnWi2hNA
Unexpectedness4
124
4
00:02:45,060 --> 00:02:47,990
TastemakersCommunities of participationUnexpectedness4
ConclusionThree ways to grab your attention.
Draw attention by visualizing dataVisualizationEngagementUGC5Draw attention by providing relevant information & real time interactionDraw attention by generating user contents& providing good ecology
About FutureNews Website like YouTube-- Everyone can make news
Everyone can make money by making news
More focused information & More interactive5
About FutureThere may be problems.
Fake News
Public Interests
Violence Violence 5
Thank you