Michael3342551

Market-driven journalismviewers and readers→customersnews→productscirculation→markets

Market-driven journalismMacro-level dynamicsMeso-level dynamicsMicro-level dynamics

Three dimensions on online journalism Macro-level Centralization Commercial interest→centralizationCentralization mitigate by multi-

vocality(independent e-journalist) and authority(interaction)

Control:readers are not given chance to become “co-authors”

Counter examplesABC: i-Caught Fox: uReport MSNBC: FirstPerson CNN: i-ReportAl Jazeera: Your Media Broadcast Interactive Media: YouNews e.g. CNN I-Report

Meso-levelintertexuality→ambigunous line

between

e.g.:Advertorials→Sony in National Geographic

Meso-level lack of clear journalistic standard for advertisings

Micro-levelNew media → satisfy audience expectationTo satisfy instantaneous news online regardless

of accuracy and verificationE.g. Jiang Zemin death rumours in Internet

Questions

1) Do various type of online advertisings annoy your reading? What is your most hated online advertising ?

2) Is it necessary to label online advertings or advertorials as "advertising"?

3) Assumed one news websites posted an article about events of Toyota recall, and sidebars ads is about Honda vehicle, do you think such doing will damage credibility of the news and website?

Most hated online adverting

Thank you