Political Communications

"A good idea does not win simply because it is good. It must be

presented properly if it is to win." -Joseph Goebbels

Goals in Political Communication

Communicate

Persuade Defend Consolidate

Communicate

You

WhatWho

Why

Political Propaganda

“Propaganda is aimed at the broad masses. It speaks the language of the people because it wants to be understood by the people.”

–Joseph Goebbels

Political Propaganda

Masses Message Medium

Masses

SexSocio-Economic

Class

Population

Know your audience.

Message

Program

and Policies

Stance on Issues

Events

Message

Presence

Position

ActionPeople

Credibility

Message

“Out of sight is out of mind.”

Message

Populist

Consistency

Good

Political

Positionin

g

Political Organizations need to widen its base by appealing to the most number of people , but at the same time it must remain consistent with its branding to sustain credibility and its core base.

Medium

• Talking heads• Channels• Network

“Medium is the message.”

Talking Heads

Talking Heads

The best person to deliver the message

Channels

Newspaper Radio Social Media

Network

Network

Officers of Allied Organizations College-based Newspapers Fraternities Influential People Organization Members

Tap on Rumor and Gossip Mongers

Always Court Attention.

Some Propaganda Techniques

Bandwagon

Bandwagon

Everybody wants to belong in a group. People naturally gravitate toward a

group of people. Bandwagon technique cashes in on this need.

Nobody wants to be FOREVER ALONE.

Beautiful People

Beautiful People

People readily identify with people with beautiful qualities. No one wants to be associated with undesirable qualities.

Transfer

Transfer aims to project positive qualities of a

person/object to another by association.

Transfer

Political Propaganda

“ A good propaganda need not lie.” –Joseph Goebbels

Prepared by Lawrence Villamar

Bachelor of Laws (Continuing)Bachelor in Public Administration and

Governance