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1. In what ways, does your media product use, develop or challenge forms and conventions of
real media products?
EXPANDED (My Magazine) VIBE
Both magazine have a bold masthead with a unique font which represents the magazine. The masthead of both magazine fills the width of the magazine and is stated in block capitals. To stand out against the block colour background that both magazines have, the colour of the mastheads is also white.
One main image dominates the cover of both magazines. It is also the main feature of the magazine. There is also information related to the main image on both covers. Both covers state the name of the artist and lets the reader know that there is further information in the magazine about the artist.
Both have short, succinct sub lines/ sell lines and the placement of these apply to the rule of thirds in order for it to frame the image appropriately. The colour of the sell lines also apply to the colour scheme of both magazines. Majority of the sell lines for both magazine covers are expressed in capital letters as it is effective in capturing attention.There is a barcode placed in the bottom corner of both magazines wh ich makes it look more professional. it is also required for marketing purposes.
Similarly both magazine have an outline of information in either a header or footer. My magazine has a footer and Vibe magazine has a header. The purpose of this is to inform the reader of information featured in the magazine.
There is a photograph of a female on both magazine covers. From my research I found that females are more popular on covers, especially across the genre both these magazine are based on. It attracts readers making them want to purchase the magazine.
Each magazine has its own appropriate colour scheme related to the style it portrays. My magazine follows a scheme of the colours, red, pink, grey and white. I chose these colours as they were popular results in the research I carried out. Vibe magazine carries a scheme of blue, white and red. Similarly both magazine used red and white. They are both bold colours that capture attention instantly.
Similarities with my
front cover and
published music
magazine front
cover.
EXPANDED (My Magazine) VIBEThe basic layout of both magazine is similar however obviously both magazines will differ with distinctive styles. There are differences in the style of font and placement of sell lines. Also my magazine uses a medium close up whereas Vibe magazine used a medium shot for the dominating image on the front cover.
The sell lines on the magazine are different as they relate to the specifics of both magazine. For example the main sell lines on both will relate relevantly to what is on the cover of each magazine.My magazine consists of a footer highlighting artists that are mentioned in the magazine, this is to inform the reader further and interest them in purchasing the magazine. Vibe magazine does not have a footer however it does have a header.My magazine has a flasher offering the reader something more whereas Vibe magazine does not. Differences with my front cover and
published music magazine front cover.
EXPANDED (My Magazine) VIBEOne of the obvious similarities in both contents pages for the magazines is something all magazines follow: a colour scheme . Both magazines use 3/4 colours for the contents page which they feel are most complimentary to the magazine. My magazine uses blue, black, purple and white. Vibe magazine uses two different shades of grey, white and black.
Both magazine have a set of contents where there is brief information about the article and then a page number next to it. This allows easy access for the reader as well as making it convenient.The masthead stating ‘contents’ for both magazines uses a similar font style. The style is bold and basic therefore stands out to the reader easily.The contents page of both magazines mentions the date. This informs readers with what issue it is and is useful for marketing purposes.
Similarities with my contents page and
published music magazine contents page.
EXPANDED (My Magazine) VIBEThe layout of both contents pages differ in many ways. I added an editors note in my magazine to address my readers personally. Readers may feel more interacted with the magazine this way as it gives them a personal insight to the magazine.Both magazines follow different colour schemes to suit their magazines. My magazine uses bold, vibrant colours that were popular in my research such as pink purple and blue. Vibe magazine uses black, white and grey to follow the consistent scheme of their magazine.I used several images to advertise different features that the magazine offers whereas Vibe magazine uses one dominating image of a female placed accordingly to the text.My magazine offers a full set of contents allowing the reader to access what is on every page conveniently. Vibe magazine only mentions the page numbers of certain pages. Differences with my contents page
and published music magazine
contents page.
SIMILARITIES• both magazine have images dominating a page
• the main text is in black and another colour can be used to highlight significant pieces of text
•Both follow the colour scheme that runs consistently through the magazine
•The headline of the double page spread is placed accordingly to the magazine and expressed in capitals to stand out
DIFFERENCES
•I have used more than one image, I used a bold, eye catching image on the left spread and then another image as a faint background to the text on the right spread
•Both magazine follow a different colour scheme to suit the style of the magazine
•I chose to take a main quote out of the interview and highlight it so it stands out and interests the reader in the spread
2. How does your media product represent particular social groups ?
My media product would convey a number of social groups, and break away from the stereotypical audience associated with the hip hop and RnB genre. Numerous key features associated with the genre would be things such as: attitude, power, stylish, urban, baggy clothing, jewellery and upbeat fast/ rap music. To convey the RnB/ Hip Hop image, I got my model for my front cover to wear relevant clothing such as the baseball cap and baggy t shirt. As you can see this is very similar to the artist and fits in with the urban theme well. The genre is also often associated with jewellery so I ensured my model was wearing jewellery that would stand out to the audience. Colours often associated with the genre are trendy and put together well to make a statement. In my model I kept the scheme vibrant with colours like white, purple and pink. The genre is often stereotypically linked with a male, black audience. However to break away from this stereotype I used a female, Asian model to represent the genre. This is to show that there are a variety of audiences that link to the genre instead of just the stereotypical audience.
3.What kind of media institution might distribute your product and why?
IPC Media is a very successful company that produces over 85 media brands. The company publishes a wide range of magazine to suit everyone therefore my magazine being of a genre that does not exist in the company at the moment would not be a problem as they are all about the variety. They have a very wide audience range so there would definitely be people of interest to my magazine. Their brands collectively reach 20 million people every month so it would attract people to take a look at new magazines. Their audience consists of roughly being 44% men and two thirds women so there is a decent variety of gender. They clearly have knowledge in the music industry as the are the distributors of leading music magazine NME. To conclude I would say that distributing my magazine with the company would be great as it would allow the company to expand their audience and the genres they focus on. It would also be good for my magazine as the company has many great qualities.
The company would allow it to reach
the
audience
by
selling
it
from
supermarkets,
newsagents,
music
shops,
gigs
.
It
could
also
be
advertised on the IPC
website
where
people
could
subscribe
to
the
magazine.
4. Who would the audience be for your media product?
Typical audience for my magazine
SERINA•17 year old student from Coventry
and her favourite colour is green
•LIKES: singing, reading and music•DISLIKES: wasting food and
walking
•Favourite band: Pretty Ricky•Favourite song: so confused by
Pretty Ricky
•Other favourite artists/ bands: Tyga, T.i, Rihanna
•Buys her favourite bands CDs and downloads the rest
•Listens to music on iPod, Tv and iTunes
•Favourite music channel: MTV
•Favourite radio station: Capital FM
KARIM•18 year old student from
Wolverhampton and his favourite colour is purple
•LIKES: eating, football and music•DISLIKES: wasting food and
walking
•Favourite artist: Kayne West•Favourite song:Diamonds
Are forever
•Other favourite artists/ bands: Marvell,Tyga, Chipmunk, Rihanna
•Buys his favourite bands CDs and downloads the rest on iTunes
•Listens to music on iPod, Tv and iTunes
•Favourite music channel: MTV•Favourite radio station: Capital FM
and Kiss FM
AUDIENCE PROFILES
5. How did you attract/ address your audience?
I attracted the audience using bold, vibrant colours such as red, pink, white and purple. I chose to use these colours as they were amongst the most popular in my research results. I used white for the masthead as it would stand out against the solid colour background and capture attention. I used red for the main sell line as this would allow it to stand out against everything and look almost as if it is jumping out of the page instantly attracting readers.
I also put a variety of interesting cover lines on the front cover so that once readers were drawn in by the bold colours used they would be keen on purchasing the magazine by reading the range of cover lines that would appeal to them.
From my research I gathered that people were most willing to pay £2-£3 for a music magazine therefore I priced my magazine relevantly to what would appeal to a majority audience. My magazine is priced at a fair amount of £2.
I addressed the audience by using language that was not too formal but more relaxed and casual. This allows the audience to feel more comfortable whilst reading the product.
I attracted the audience using bold, vibrant colours which followed my colour scheme. Keeping the colours consistent adds a better and more professional look to the magazine which the audience will feel attracted to more.
I used the research I gathered to decide how many images I use on my contents page. The most popular feedback was too use a number of three different photographs. I did so as I felt this would appeal to the audience most. Also using a variety of pictures balances out the text giving the reader a good amount of both.
To interact with readers on a more personal level I included an editors note. I feel this gives the reader more and more of an inside aspect of the magazine.
the language I used to address the audience was not too formal. It was laid back and casual which allows them too feel comfortable with the magazine.
I also included the contents with brief information and a page number which is convenient. It also allows easy access to articles for readers. This is organised with the page being placed on the left side in order for the page to maintain a creative look.
AUDIENCE FEEDBACKOverall, how would you rate this magazine?
6. What have you learnt about technologies from the process of constructing this
product?
TECHNOLOGIES USED
Internet
Digital Camera
Adobe Photoshop
Adobe InDesign
PC
Printer
Blogger
USING ADOBE PHOTOSHOP
This
shows
one
of
my
stages
of
development
and
how
I
used
Adobe
Photoshop
to
manipulate my photographs.
I
edited
the
picture
to
make
the artist stand out and bring
out
the
colours
of
the
magazine,
this
allows
it
to
appear
more
dominant
on
the
cover.
I
adjusted
the
hue
and
levels
of
brightness
and
contrast.
It
is
visible
that
the
slightest
bit
of
editing
can
make
a
big
difference
that
is
why
Adobe
Photoshop
was
a
great software programme to
use
for
the
manipulation
of
my photographs.
USING ADOBE InDesign
This
shows
some
of
my
stages
of development and how I used
Adobe
InDesign
to
put
my
double page spread together.
Here
I
added
a
drop
shadow
to
the
text
as
it
allows
it
to
stand
out
against
everything
else on the page better. I also
changed
the
metrics
to
allow
the
text
to
fill
the
space
better.
Adobe
InDesign
had
numerous
features
that
I
could use and try out too see
what
was
best
for
the
creation of my magazine.
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back at my college magazine
I
can
see
that
I
have
learnt
a
lot
about
the
conventions
of
making
a
magazine.
Also
I
feel
I
grasped
a
better
understanding
of
the
programmes
I
used,
such
as:
Adobe
Photoshop,
Adobe
In
Design.
The
overall
image
of
my
music
magazine
is
clearly
better
than
my
college
magazine.
My
college
magazine
consists
of
a
simple,
boring
colour
scheme whereas my music magazine
is more
vibrant
and
attractive
to
the
eye.
Also
I
used
Photoshop
to
enhance
my
original
images
and
allow
them
to
become
more
eye
catching
in
my
music
magazine.
With
my
college
magazine
I
didn’t
use
Photoshop
to
its
maximum
ability
as
it
wasn’t
something
I
was
used
to
or
knew
how
to
use
effectively.
In
the
period
of
time
between creating the two magazine I
also
got
better
at
photography
and
therefore
was
able
to
take
better
photographs
and
a
variety
of
shots
for
my
front
cover,
contents
page
and double page spread.
My
music
magazine
is
better
developed
and
enhanced
with
more
use
of
software
to
make
the
magazine
to
a
professional
standard. My college magazine is dull and gave me a chance to
look at where improvement is required.
My
college
and
music
magazine
contents
pages
are
both
clearly
very
different. I
have
used
the
same
number
of
photographs
on
both
contents
pages
however
the
overall look
of both differ. My
music
magazine
stands
out
more as it does not follow the
basic
look
of
the
college
contents.
Also
it
looks
a
lot
more
professional
as
it
has
more information on the page
and
not
many
gaps
in
comparison
to
the
college
contents.
Overall
I
think
it
is
definitely
clear
that
my
knowledge
and
understanding
of using software and creating
a
magazine
have
progressed
for a better outcome.
