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Jaleah HendersonTom Klinkowstein
Selected Business Article
“Business Exchange: Get a Job”http://washingtoninformer.com/news/2013/oct/02/business-exchange-get-job/
Tom Klinkowstein Jaleah Henderson
William Reed
Tom Klinkowstein
● lack of business traditions in the African American culture directly contributes to the small number of African American business successes
● African Americans avoid entrepreneurship ; is not embraced in the community, many equate capitalism with racism.
Jaleah Henderson
● Young African American (and other minorities) need to be taught fundamentals of business to facilitate future economic advancement in the black community.
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein
Objective Group:
African American (minority) Students involved in business groups around Hofstra campus
Jaleah Henderson
BSU: Black Student Union
BSU is an organization founded on the Hofstra Campus that allows African American Students, and other minorities to service the black community as well as educate students on blacks in the business world. This group is open to all races, not just minorities.
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Ethnographic Observation: Day 1
● Room was filled with many students
● students seemed very uninterested in meeting
● talkative, disruptive
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Ethnographic Observation: Day 2
● Significantly less students, only 3 showed up
● when asked some ideas to promote BSU in a positive way students could not come up with any positive events or name any positive figures to model
Tom Klinkowstein Jaleah Henderson
Interviews
“I really want more people to take this organization serious, I love being the vice president. I hope to see BSU reach new heights this year...-Blaise Gibson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
“Of course there are some in history; we learn about those, but nothing really like a Bill Gates or Steve Jobs”
-Laury, President of BSU, when asked about black role models in the business world
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Ethnographic Research: Conclusion
Students knew little to no information concerning African Americans in business. Infact In a room of 9 students, only two said they even cared.
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson
Proposal
Students, of every race need a positive way to promote interest and create enthusiasm concerning African Americans in the business world, thus spawning the idea of the AFRO-Chip. The AFRO-chip is an app that can be downloaded on your handheld device.
Tom Klinkowstein Jaleah Henderson
It enables students of all ages to be more familiar with positive images in the African American community while giving motivation for students to excel in the business world, and observes users in daily life and corrects problems such as speech, pose, stature, and work ethic.
Tom Klinkowstein Jaleah Henderson
This will produce young black adults to observe other courses of a successful lives. Which can instill motivation, and in turn produce more educational leaders in the black community. The ambitious business leaders can enable minority groups to rise higher in status of today’s society and build more businesses that can help the ever-falling unemployment rate.
Tom Klinkowstein Jaleah Henderson
Commerce
Tom Klinkowstein Jaleah Henderson
Ambitious Leaders
Tom Klinkowstein Jaleah Henderson
Finance
Tom Klinkowstein Jaleah Henderson
Ethnic Youth
Tom Klinkowstein Jaleah Henderson
American Economy
Tom Klinkowstein Jaleah Henderson
Tagline Research
Visa- It’s Everywhere you want to be.
At&t- Reach out and touch someone.
Olympus- Your vision. Our Future.
Tom Klinkowstein Jaleah Henderson
Young African-American
Community
Device Afro-Chip App
New Jobs
Stimulation of Economy More Educated Youth
Tom Klinkowstein Jaleah Henderson
Tom Klinkowstein Jaleah Henderson