ByMarkusWalter,Munich2008,V1.0 CheatSheet:SEOforWordpress–poweredbyhEp://www.tekka.de 1

1.InstallWordpress

chooseanintelligentdomain‐namewhichcontainskeyword(s)(ifpossible)choosethe„right“TLDforyou2.robots.txt

createafile&nameit„robots.txt“putitintherootdirectoryofyourdomaintoallowthebotsofallthesearchenginestocrawlallofyoucontent,insert#1inyourrobots.txtbecarefulwiththeuseofrobots.txt,youcanharmyourblogbyusingitthewrongway,beEerreadthisgreattutorial

3..htaccess

createafile&nameit„.htaccess“putitintherootdirectoryofyourdomaintosetyourdefaultURLwithwww,edityour.htaccessandinsert#2Wordpresswillalsouse.htaccesstocreatespeakingURLstouse.htaccess,yourapachewebserverhavetosupportsmod_rewrite

4.URLstructureforposts

op\mizeyourURLstructurebyusingtheproper\esofwordpress(permalinks)don‘tincludethecategoryinyourpost‐URLs,perhapsifyouchangethecategoryofapostlater,wordpresswillnotcreateanewURLbyincludingafour‐digitnumber,yourpostURLisop\mizedforGoogleNews(perhapsyouwanttogetinthere)don‘tincludetoomuchfoldersforexampleyoucansetyourpostURLbyusing#3

5.Chooseyourtheme

youcanfindmanythemes,herearesomegreatresources:

ThemeViewerThemeDesignerCandyCollegeBloggonautWordpressThemesNoupeMagazineThemesHackwordpressDr.Web

downloadsomethemesyoulike,butalsoinspectthesourcecodeofthetheme:besurethatthesourcecodeiswellstructured

6.Op\mizetheme:Header

op\mizeyour\tle,chooseanideal\tleforallkindsofpagesofyourblog:#4ifnecessary,dothesamewithyourdescrip\onsdont‘tletsearchenginesindexingallofyourpagestoavoidduplicatecontent:#5addsomelanguageinforma\on:#6specifytheloca\onofyourrobots.txt:#7

Example&CodeArea

#1: User‐agent:* Disallow:#2: RewriteCond%{HTTP_HOST}^domain\.tld$[NC] RewriteRule^(.*)$hEp://www.domain.tld/$1[R=301,L]#3: /666%post_id%‐%postname%/#4: <\tle> <?phpif(is_single()){?><?phpthe_\tle();?>|tekka.de</\tle><?php;}?> <?phpif(is_page()){?><?phpechowp_\tle();?></\tle><?php;}?> …

#5: <?phpif(is_day()||is_tag()||is_search()||is_404()||is_author()){echo"<metaname=\"robots\"content=\"noindex,follow,noodp\"/>";}else{echo"<metaname=\"robots\"content=\"index,follow,all,noodp\"/>";}?>#6:<metaname="language"content=„en"/>#7:<metaname="siteinfo"content="robots.txt"/>

7.Op\mizetheme:Body

removethelinkofyourpostsheadlineuseheadlinestohighlighttextpassagesasimportant,nottostyleyouryourdesign(alsoremovethe<h2>‐headlinesfromyoursidebarusepageranksculp\ngcareflully

8.Musthaveplugins

AddlinkaEributefordoingpageranksculp\ngtheeasywayCustomQueryStringReloadedtochangethenumberofpostsdisplayedinyourarchives,categories…DagonDesignSitemapGeneratortocreateaHTML‐sitemapforbeEerinternallinkbuildingGoogleXMLSitemapstocreateweb‐sitemapsPagebar2toop\mizethenaviga\oninyourblogSimilarPoststoop\mizeyourinternallinkstructureSociableincludesbuEonsforsocialbookmarkingpagesinyourpostswpSEOtoop\mize\tle,descrip\on&keywordseasily

9.Usertracking

installausertrackingsystemtoanalyseyourtraffic(forexampleuseGoogleAnaly\cs)

10.Addingasitemap

addyoursitemapinGoogleWebmastertools

11.Archives

createamonthly&weeklyarchiveHint:Amoredetailedresourcetoop\mizeyourWPblog:JoostdeValk

Hint:allthestepsofthischeatsheetareonlysomebasicswiththischeatsheetitispossibletocreateawordpress,nearlyop\mizedforsearchenginestohavesuccessinsearchengines,itisalsoveryimportanttogetbacklinks,connectandinteractwithotherbloggersthatstopicforanothercheatsheet

Createaweeklyarchive

createanewsta\cpageandinsertthecode#1fortheweeklyarchiveoverviewpagelinktothatweeklyarchiveoverviewpagefromeverypageofyourblog(sameforyourhtml‐sitemaplinktotheweeklyarchivebyincluding#2onallyourpostsbycrea\ngaweeklyarchiveyoucanop\mizeyourinternallinks

Sidebarcontent

youdon‘thavetoputthesamesidebar‐elementsonallkindsofpages,forexempletheelement„Newposts“isnotnecessaryonhome(thereyoualreadyhavethenewposts)tocontrolthepowerofyourpages,youcanusepageranksculp\ng,butcarefully(forfurtherinforma\onreadanar\cleofJohannes)putthefollowingelementsatyoursidebar,somewithnofollow(thenofollowelementsarehighlighted)bynotlinkingtoallthecategoriesfromallpages,youcancreateclustersofpageswithsametopicsbylinkingtothexnewpostsfrommanypagesyoucanacceleratetheindexingofthesepostsbynotlinkingtoallthearchivepages(a~er2yearsbloggingyouhave24linkstomonthlyarchives)youcanusethepowerofeachpostmoreintelligentthelatestcommentsonyourpagesmakesure,thatthereisac\ononyourpages

Homecategoriesarchive(monthly)latestcomments

Postnewposts(iprefer3‐5newposts)categories(excep\on:thecategorythepostbelongto,linkthiscategorywithoutnofollow)archive(monthly)(excep\on:themonththepostispublished,linkthismonthwithoutnofollow)latestcomments

Archives,Pagesnewpostscategoriesarchive(monthly)latestcomments

ByMarkusWalter,Munich2008,V1.0 CheatSheet:SEOforWordpress–poweredbyhEp://www.tekka.de 2

Example&CodeArea

#1: <?phpwp_get_archives('type=monthly&show_post_count=1');?>#2: <ahref="hEp://www.domain.tld/<?phpthe_\me('Y');?>/?w=<?phpthe_\me('W');?>">Allpostsfromweek<?phpthe_\me('W');?>/<?phpthe_\me('Y');?></a>

Pingtootherservices

bypingingotherservicesyoucanacceleratetheindexingofyourpostsbutdon‘tpingtoomuchservicesexample‐ping‐list,youcanconfigurateinyourWordpressproper\es:

hEp://ping.wordblog.de/hEp://ping.blogstart.de/hEp://xmlrpc.blogg.de/hEp://rpc.pingoma\c.com/hEp://rpc.technora\.com/rpc/pinghEp://ping.feedburner.comhEp://api.my.yahoo.com/RPC2hEp://blogsearch.google.com/ping/RPC2hEp://www.blogpeople.net/servlet/weblogUpdateshEp://rpc.weblogs.com/RPC2hEp://ping.wordblog.de/

Addi\onalhints

useFeedburnertoop\mizeyourfeedtracktheac\vi\esofthesearchenginespiderswithCrawltrackprotectyourcontentwithBot‐TrapwiththepluginPopularityContestyoucaneasilyprovideyourburner‐postsondifferentplacesonyourblogsaveyourdatabaseautoma\clywiththepluginWordpressDatabaseBackup!!!!

Usefullinks

WordpressDownload(english|german)Templatetags(english|german)Wordpressforums(english|german)

CheetSheat:SEOforWordpress

Version1.0Page1:Stepstocreateanop\mizedWordpressblogPage2:Addi\onalinforma\on,hints&links

Author:MarkusWalterisworkingnearMunichatSevenOneInermediaGmbH,asubcompanyoftheProSiebenSat.1MediaAG.ThereMarkusisresponsibleforSEOandwebanaly\cs.

Contact:Email:walter[dot]markus[at]gmx[dot]comSkype:m‐walter|ICQ:117319378Website:hEp://www.tekka.de[feed]XING|Linkedin