Sally McManus

Primary research results

The purpose for my primary research surveys is to find my target audience for my magazine. By handing out questionaires I will find out what type of music people were into and what age group my target audience will be. I will find out what their favourite genre is and if they’re likely to buy/how much they were willing to pay for the magazine as well as how often they’d buy one and what usually attracts them to the magazine.

Age

15-25

25-35

35-45

The majority of people who took my survey were aged 15-25.

Genre

Male

Female

I found out the people who took my survey were equally both male and female.

Sally McManus

Favourite genre

Pop

Indie

Rock

Hip-hop

Other

The results of this graph show that people’s favourite genre is indie.

Do you usually buy music magazines?

Yes

No

The results from this graph show the people don’t usually buy music magazines.

How much would you spend on a music magazine?

£2-£3

£3-£4

£4-£5

Other

I found from this graph that people would prefer to pay prices such as £1-£2 rather than anymore.

Sally McManus

What attracts you to buy a music magazine?

Name

Cover star

Cover lines

Price

Other

The results from this graph show that the cover star is the main thing that usually attracts people to buy a magazine.

How often would you purchase a music magazine?

Daily

Weekly

Monthly

Other

From this graph I found out people prefer to buy music magazines weekly rather than things such as Daily/Monthly.

The results from my surveys have showed me that the target audience I am going to use for my music magazine are people of both sexes aged 15-25. The main genre I will use throughout my magazine will be indie and some other genres such as R’n’B and will cost around £2. I will use a large image of my cover star on the front page of my magazine as that’s mostly what attracts my audience to the magazine with also some cover lines around the cover star as that is the second most popular thing that attracts them. I will have my magazine as a weekly magazine as that’s how often my target audience would be willing to buy it as it’s cheaper in price than most other magazines out there.