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What we've learnt from a decade of tracking research among Parliamentarians
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11
nfpSynergySummer Insights
Wednesday 16th June 201020 Cavendish Square
33
How would you spend a charity parliamentary team’s budget?
3
44
2%
3%
6%
11%
12%
17%
36%
45%
55%
0% 20% 40% 60% 80% 100%
Running a fringe meeting at a party conference
Hiring a public affairs agency
A stand at a party conference
A Westminster reception
A regular news bulletin
A constituency event
Building a relationship with Select Committee and / or AllParty Parliamentary Group
Encouraging the public to lobby their MP
Building a relationship with 10 MPs
Nov-08
How MPs would spend a charity parliamentary team’s budget
Base: 160 MPs, Nov 08Source: CPM, nfpSynergy
55
Understanding the target audience
66
78% are male49% UK population
35% went to private schools
7% of UK population
New generation of MPs
4% from an ethnic minority
8% in UK population
90% are graduates
28% of working age UK population
50 years old38 years old
Issues and campaigns MPs recall having received correspondence about
200420022001 2003 2005
201020082006 2007 2009
Campaigns MPs recall
20042000 20022001 2003
2009
201020082006 2007 20092005
999
9%
16%
18%
18%
24%
27%
34%
36%
43%
50%
0% 20% 40% 60% 80% 100%
House business
Reports and publications
At party conferences
Media coverage
Correspondence at Westminster
Correspondence in my constituency
Events at Westminster
Constituency business
Events in my constituency
Face-to-face meetings at Westminster
Most influential
“How do you come into contact with charities, public bodies or government agencies?Please tick the three most influential ways (in helping you form an opinion of them) in which you come into contact with these”
The most influential ways to contact MPs
Base: 150 MPs, Jan/Feb 2010Source: Charity Parliamentary Monitor, nfpSynergy
101010
34%
35%
75%
24%
46%
14%
17%
23%
9%
16%
18%
18%
24%
27%
34%
36%
43%
50%
0% 20% 40% 60% 80% 100%
House business
Reports and publications
At party conferences
Media coverage
Correspondence at Westminster
Correspondence in my constituency
Events at Westminster
Constituency business
Events in my constituency
Face-to-face meetings at Westminster
Most influential
Most frequent
“How do you come into contact with charities, public bodies or government agencies?Please tick the three most frequent ways and the three most influential ways (in helping you form an opinion of them) in which you come into contact with these”
Missed opportunities?
Base: 150 MPs, Jan/Feb 2010Source: Charity Parliamentary Monitor, nfpSynergy
13%
Which charities impress MPs?
1212
Good engagement with MPs -
both lobbying and
information
Good quality briefings and
publicity coupled with direct contact
Continue to impress me
with the good work
they do
Invitations to well
organised events with
good literatureEnthusiasm
and professionalis
m
High profile, value for
money, clout
1313
Insights from nfpSynergy’s research at Westminster
13
Know your audience
Timing Involve supporters
1414
What’s next?
14
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VAT Registration 839 8186 72
2-6 Tenter GroundSpitalfields
London E1 7NH
(w) www.nfpsynergy.net (t) 020 7426 8888
Registered office: 2-6 Tenter Ground Spitalfields London E1 7NH Registered in England No. 04387900
VAT Registration 839 8186 72
