Voter's voice | Survey by Umeed.pk

&1

&

May 2nd , 2013

&

لق آواز خ

A combined project of

&2

• 11 May – Election Day is very close

• Political pundits are anticipating about expected political scenario

• But what are public beliefs about

– Transparency of elections

– How much they are willing to cast vote

– What is their criteria of voting

– Candidate is important or party is important

– How women will vote

– How much they believe that conditions will improve after elections

• To answer all these questions Pulse Consultant asked few questions with 1324 Pakistani adults males /females , a representative sample of urban population of top 15 cities in the month of April 2013

• This report is the combine effort of Pulse Consultant & Umeed.pk

Understand Drivers of Voting

&

FROM BOTH GENDERS

&4

• Despite of all media rating & entry of “Political talk shows’ on ‘Prime Time” – on overall level even in urban scenario - the interest in politics – doesn’t seems as high as one can expect – Amongst females only 20% & amongst males around 43% respondents claimed that they have interest in politics

• Majority of the males are aware that they are a registered voter – but 45% of the females said that either they are not a registered voter or they are not aware with their voting status

• 48% males & also equal percentage (48%) of female respondents agreed with the statement that females voters will cast the vote to that candidate to whom their male family members will prefer to vote. However 26% females disagreed with the statement & showed a rebellious attitude towards males supremacy

• Allowing women to drive a car – is a symbol of women rights in Muslim society. Interestingly Pakistani males (52%) have no problem in allowing females to drive the car. Only 26% males respondents disagreed with this idea

Key findings

&5 ی ہ ے؟آپ سپ

در دلچ است سے کس ق کو سی

17%

26%23%

6%

28%

7%13%

23%

15%

43%

ی سپ ادہ دلچ ہت زی ب ی سپ

ھ دلچ کچ ہت ک ہ ب ادہ ن ہت زی ہ ب من ھ کم کچ ں ہی ھی ب

بالکل ی

Males Females

Males : 43%

Females : 58%

Males : 34%

Both Gender

Females : 20%

&6 اآپ ر کی

رڈ ووٹ

ں؟رج سٹ ی ہ

72

1711

55

33

12

ریما ووٹ ررٹسجڈ ےہ ریما ووٹ ررٹسجڈ ںیہن ےہ ولعمم ںیہن

Males Females

Both Gender

&7

وٹ ڈاںیل یگ وکسج ریمےرھگ ےک رمد ریمے رھگ یک وخانیت ایس وک و/ ںیم ووٹ اوکس ڈاولں یگ وکسج ریمے رھگ ےک رمد ووٹ ڈاںیل ےگ

ووٹ ڈاںیل ےگ۔

29

19

36

106

20

2826

1511

تہب زی ادہ اافتق ھچک مک اافتق فہن اافتق ہن االتخ ھچک مک االتخف تہب زی ادہ االتخف

Males Females

Males : 16%

Females : 26%

Males : 48%

Females : 48%

Both Gender

&8

رکین اچےیہ

گ

وخانیت وک ڈراویئن

21

31

24

11 13

33 31

25

4 6

تہب زی ادہ اافتق ھچک مک اافتق فہن اافتق ہن االتخ ھچک مک االتخف تہب زی ادہ االتخف

Males Females

Females : 64%

Males : 52%

Females : 10%

Males : 24%

Both Gender

&

MALES SPECIFIC ATTITUDES

&1

0

• Majority (68%) of the urban males respondents have no faith on Pakistani current electoral process & agreed with the statement that “Clear – transparent elections are impossible in Pakistan’

• Almost half (55%) of the urban males respondents are foreseeing the betterment in country conditions after election whereas almost quarter (22%) of the respondents disagreed with this statement.

• Due to social & electronic media campaigns to bring change via vote casting – 58% of urban males respondents are convinced to cast vote in upcoming elections

• Securing of personal interest / benefits seems one of the major drivers (48%) in motivation to choose candidate to cast vote.

• Half of the urban males respondents (50%) will prefer the party over candidate’s personal character.

Key findings

&1

1

انکمم ےہ

گ

ی ااتسکن ںیم اصف افشف انشکیل ی

43%

25%

12%

11%

9%

تہب زی ادہ اافتق ھچک مک اافتق ہن اافتق ہن االتخف ھچک مک االتخف تہب زی ادہ االتخف

Males Only

20٪: ومجمیع االتخف 68٪: ومجمیع اافتق

&1

2

ان ااختنی ات ےک دعب ی ااتسکن ےک احالت رتہب وہاجںیئ ےگ

16%

39%23%

12%

10%



Males Only

&1

3

اس دہعف ووٹ ڈاےنل رضور اجؤں اگںیم

32%

26%

24%

9%

9%



Males Only

&1

4

ںیم اوکسووٹ ڈاولں اگ وج ریمے ذایت اکم رکواےئ

23%

25%

23%

22%

7%



Males Only

&1

5 دہ ی اریٹ رق ںیہن ڑپاتھہک ادیموار وکن ےہ ںیم وت رصف اینپ دنسپی

گ

وکووٹ دہاتوہںاس ےس وکیئ ف

24%

26%33%

12%

5%



Males Only

&

FEMALES SPECIFIC

&1

7

• Women population constitute almost 50% of the Pakistani population

• They are progressing, vibrant & are an active part of the society

• No political system can run without their contribution & participation

• They are in the parliament & discussing politics at equal level with their male counterparts

• Women are also hosting political debates & discussions at many TV channels

• In upcoming elections which will be held on May 11 – many political parties are giving a fair representation to women in their electoral panel

• It’s important to gauge the women‘s attitude towards politics & systems

Women Empowerment

&1

8

• Only 18% urban females have any interest in political talk shows , 63% have no interest

• Only 23% of urban female respondents tune any political talk show by themselves, otherwise they(43%) only see these shows as their male family members are watcing that program

• Despite lack of interest in politics (20%) majority of the urban females (68%) believe that women should take part in politics

• Majority (61%) of the females residing in urban centers agreed with the statement that women should cast vote in up coming elections

• A split opinion was observed when they were asked what will be their behavior if any women candidate contest election from their constituency – 40% said they will cast the vote to that lady, 31% were undecided & 29% didn’t agree with this idea

Key findings

&1

9

• Opinions split again ,when it was asked that whether women should attend political gatherings - 40% are against this idea, 28% undecided & 32% are willing to participate in political gatherings

• 46% of the women believe that female politicians perform better than their male counterparts where as 27% disagreed with this statement & same quantity (27%) are un-decided

• Similarly 41% of the urban female respondents believe that female political analytical anchor persons are performing better than their male counterparts, where as 30% are undecided & 29% believe vice versa

• Majority (63%) of Pakistani urban women believe that – they are free & there are no un-necessary restrictions imposed on them by their male family members

• When female respondents were asked to recall any three alive women politicians – half (51%) of them couldn’t recall any female politician’s name

• However amongst known female politicians – top 5 belongs to PPP

• Sharmila Farooqi (14%), Sheri Rehman (14%) & Hina Rabbani Khar (13%) are most popular female politicians amongst females

Key findings

&2

0 اک وشز ےس وکیئ اخص دیپسچل ںیہن

ےھجم یٹ وی رپ آےن واےل ایسیس ی

33%

30%

19%

9%

9%


Females Only


&2

1 اےہںیہ ںیم یٹ وی رپ آےن واےل ایسیس وخد ےس ںیہن اگلیت رھگ ےک رمد ھکی رےہ وہےت

اڑپی

گ

اےئلیسداھکیی

16%

26%

35%

14%

9%



Females Only

&2

2 ںیم ہصح انیلاچےیہ

وخانیت وک ایسس

36%

32%

19%

4%9%



Females Only

&2

3 ااچےیہ

گ

وخانیت وکووٹ ڈاےنل رضور اجی

32%

29%

24%

9%6%



Females Only

&2

4 ارگ ریمے ہقلح ںیم وکیئ اخوتن ادیموار وہیت وت ںیم اوکس یہ ووٹ ڈاولں یگ

18%

22%

31%

14%

15%



Females Only

&2

5 ے

ئ ی ہا اچ

گ

وخانیت وک ایسیس وسلجں ںیم رضور اج ی

13%

19%

28%

17%

23%



Females Only

&2

6 رتہبوخانیت رمدوں ےک اقمےلب

دان وہیتکس ںیہایسس

17%

29%

27%

13%

14%



Females Only

&2

7 رکےت ںیہیٹ وی رپآےن وایل وخانیت ارکنی ےک اقمےلب ںیم رمد زی ادہ رتہب ایسیس زجتہی

20%

21%

30%

16%

13%



Females Only

&2

8 ںیہریم ے رھگ ےک رمدوں ےن ریمے ھجم رپ ریغ رضوری تہب اسری ی ادنبی اں اگلیئ وہیئ

9%

12%

16%

18%

45%



Females Only

&2

9 Top Most Popular Female Politicians

51%

14%

14%

13%

10%

8%

6%

5%

4%

4%

Could not recall

Shermeela Farooqi

Sheri Rehman

Hina Rabani Khar

Firdos Ashiq Awan

Fameeda Mirza

Marvi Memon

Khush Bakht

Nasreen Jaleel

Kashmala Tariq

Females Only

&

STUDY SCOPE

&3

1

• 1324 interviews (Equally divided into males & females) conducted in 15 cities between age group 18-45

• On 95% confidence level the error of margin is +3.78

Sample Size Distribution

Lower Sindh Upper Sindh Southern

Punjab Central Punjab Northern

Punjab KPKBaluchistan

Khi Hyd. Suk. LarkBhaw

pr Mul Lhr Fsd Gujw Sgd Rp/Isl Skt Pwr Abtt Qut

222 60 60 60 60 84 160 102 60 60 120 60 84 60 60

282 120 144 382 180 144 60

&3

2

• Umeed.pk is a forum with a singular mission, to make people participate in building Pakistan through vote that is our UMEED for Pakistan.

•

The polls, videos and actions we create build awareness of issues that shape our opinion to vote for the UMEED of Pakistan.

• We want people to vote for themselves to live in corruption free, peaceful & prosperous Pakistan. We want to educate people that as Pakistani it is their right to vote but make sure that your vote does not elect any corrupt, lota, extortionist, opportunist & ideological traitors.

•

This time vote for Pakistan's ideology, corruption free, lota free and down to earth leadership that lives simple life as a common man of Pakistan do.

Umeed.pk – An Introduction

Click to edit Master title style

&

About Pulse


&3

4

• An emerging name in the field of marketing research, business strategy assistance &

communication services consultancy, but as an expert brings more than 12 years of

experience in diversified areas of FMCG, media, pharmaceuticals & opinion polls

• Well versed with business analytics, modeling to help effective decision making

• Have high involvement from project design to sharing the findings stage

• Experienced proficient team, have capability of handling nationwide quantitative and

qualitative studies

@ Pulse Consultant – A “Strategic Partner” like an “Extended Brand Team”

Pulse Consultant is …


&3

5

• We don’t believe in providing just “Data”

• We are champions of converting “Data” into “Information”

“Information” into “Knowledge”

“Knowledge” into “Insights” & processing

“Insights” into “Actionable Idea”

• We meet such challenges with

– Academic understanding of research methods

– Awareness of consumer’s lifestyle pattern

– Thorough knowledge of the category & brand dynamics &

– Comprehension of client’s need & expectation

@ Pulse Consultant – Providing an actionable strategic direction

At Pulse Consultant …


&3

6

• Innovation & exploration of new ideas is the basic key of positive & continuous change – but all these should be based on Academic knowledge & practical experience

• Developing Insights beyond numbers – which should be instrumental for strategy formulation – but this couldn't be possible without understanding consumer’s behavior & market needs

@ Pulse Consultant we are focusing on innovative but academic based research methodology which are more strategy driven rather than providing just numbers

@ Pulse Consultant – Improvising academic research methodologies to gain innovative, strategy driven research solutions

Pulse Consultant’s Philosophy


&3

7 Field Setup

Karachi

Hyderabad

Sukker

Multan

Lahore

Peshawar

Quetta

Faisalabad

Rawalpindi /Islamabad

@ Pulse Consultant – Nationwide network comprisingurban /rural domains


&

Kashif Hafeez Siddiqui

[email protected]

0321-2032757

www.pulseconsultant.com

mailto:[email protected]

http://www.pulseconsultant.com/

News & Politics

Voter's voice | Survey by Umeed.pk