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WILLNEWSPAPER
INDUSTRYdie ?
, said Nick Bilton,a technologist for The Times,
"but it's just a device.Replacing it with pixelsis a better experience."
"Paper is dying"
Is it true?How are the facts?
The following data are based on survey from more than
accounting for more than
Supported by:Zenith Optimedia, IPSOS, ComScore, the Pew Research Center,RAM and the ITU
of the global industry's value
countries,7090%
THE FUTURE
MOBILE
IS
number one
8 10of smartphone users check their devicewithin 15 minutes of waking up.
It's a fight for audience's attentionand mobile has it.
Global consumer spendan average of almost2.2 hours per day- 97 min with mobile- 37 min with tabletTotal: 37% of MediaTime
Television time
Desktop time
Radio time
Print time
81'
70'
44'33'
53%
March 2015, more than
Resource:Newspaper Association of America
who use only mobiledevices to consumenewspaper digital content
PRINT CIRCULATION
SETS IN WEST
RISES IN EAST
number two
2.7 billion
770 million
people around the world readnewspaper in print.
More thanon desktopdigital platforms
86% 82%83%
Percentage of alladults in onecountry readnewspapers onsome platform Australia UK Chile
The newspaperbusiness in
India is still thehealthiest print
newspaperindustry in the
world
MiddleEast
& Africa
Asia LatinAmerica
NorthAmerica Europe
Australia& Oceania
Data from 2014 from a year earlier, showing the growthof newspaper industries in some continents:
9.8% 1.2 0.6 -1.3 -4.5 -5.3
"What's going on in the news business isa lot like what's happened with music,"
"that free distribution ofcontent through the internethas caused 'a total collapseof the business model'"
said editor Paul Steiger, a 43 years journalism veteran
PAYS
STILL
number three
97%
of all newspaper revenues stillcome from print and print willcontinue to be a major source ofrevenue for many years to come.
Revenue data from print media
Revenue datafromdigital mediain forecastto the nextfive years(2014 - 2019)
8
54
Comparison between both in annual ad revenue(in billion of US dollars)
digital revenue
print revenue
year
Revenue in 2014:US$ 179 billion
(circulation & advertising)
print + digital: 92 billionadvertising: 87 billion
Okay with all of the facts.
Indeed
how is the role ofNEWSPAPER
in human history?
The newspaper has influenced public opinions inAmerica to gain full political independence.A newspaper has played a central role in nationalaffairs.Many historical events reported accurately bringingjournalism into force and open the society awareness oftheir national life.Not only political-economical-governmental issues,newspaper also has provided their contributions to onelife's story personally.Access to local news plays vital part of democraticprocess
Conclusion & ConsequencesThe rising of technologyera has transformed manyreaders from print to digitalnewspaper sources.
The biggest revenue in adstill from print, though it'sdeclined. But digital mediais raising.
Many newspaper officesshut down. Even manymasthead editors lose theirjobs. Lose the office = losethe opportunity to comedown the street.
Digital start-ups emerge tohelp for new innovations inthe industry.
Humans throughout history have proved themselves with manybrilliant innovations during the crisis.
So, there is a measure of hope in the industry to come.
"When written in Chinese,the word 'crisis' is composed of twocharacters. One represent danger,
the other opportunity."John F. Kennedy
"The health of newspaperis also undermined by theactions of us, especially bya phenomenon such aspaid news that strikes atthe very root of anindependent press" Ravindra Kumar,the president of the Indian Newspapers Society
Resources
http://www.wan-ifra.org/press-releases/2015/06/01/world-press-trends-newspaper-revenues-shift-to-new-sourceshttp://www.thewhy.com/epitaph-newspapers/http://www.bbc.com/news/uk-wales-25979302http://www.historicpages.com/nprhist.htmhttp://www.journalism.org/2015/04/29/newspapers-fact-sheet/