NEWSPAPER SOLUTIONS

TM

Kings of Engagement are losing their ground

It is just that your audiences are migrating to other media searching for new engagement experiences.

.

BENEFITS FOR NEWSPAPERS

Redesign your digital news space into a social

engagement platform. Increase participation of users

by delivering personalized content and relevant news.

Local news updates, citizen journalism, video reviews

can be incorporated into a social platform for wider

reach and easy sharing of news.

Engage audience with a personalized,social platform

Connect with your customers directly, catering to

di�erent audiences by delivering tailored, absorbing

content. Analyze audience behavior to encourage

repeat engagement. Provide customizable

news-boards, subscriptions, engagement in groups

and forums to deliver a unique user experience.

Encourage repeat engagement

Rediscover your competitiveness by revamping your

online identity. Design an advanced social news hub

that reaches out to your audiences in a personalized

manner. Di�erentiate yourself from your competitors by

o�ering customers new digital engagement solutions.

Drive yourself to acompetitive arena

Take advantage of the trust and user base you

have built over the years. Use this to build business

partnerships with digital solutions and creatively

connect them to your user base. Activity in the news

hub can be encouraged by providing incentives

through reward portals.

Leverage trust, user base toyour competitive advantage

No one knows your audience behavior and market

trends better than you do. Capitalize on this knowledge

to facilitate trade of products to customers by gauging

trends, demands and needs. Use market knowledge

regarding local trends, seasons, events, user

demographics to drive unique, engaging promotional

campaigns.

Capitalize on market knowledge and customer data

Leverage the brand value and customer trust accumulated

over the years. Meet customer expectations and claim

distributive reach and better brand a�liation. Draw bene�ts

of coupons, daily deals, niche speci�c products and other

reward programs.

Bene�t by increasingrevenue using brand value

Mobile revolution has had a profound impact on how

users gather and read news. Complete the transition

to a new age newspaper by o�ering viewers mobile

accessibility to your services. Mobile applications

track and provide user data such as location, weather,

and other particulars while on the go to deliver

curated noti�cations according popular and user

speci�c choices.

Mobility

SOLUTIONS NEWSPAPERS

FOR

A personalized online social hub to increase engagement with customers in the digital space. Features

customized according to customer profiles augmented with analytics, which helps you to redesign a

news space to a social engagement hub. Customizable news boards with features to increase interaction

and engagement.

Self-responsive platform with an algorithm to prioritize

and project personalized news to the reader’s news

board

Cross-platform capability for uniform user experience

across any devices

Identify audience engagement patterns using business

intelligence tools

Allow users to create groups, polls, opinions, and

video blogs to express their views

Use subscription based alerts, such as newsletters,

mobile noti�cations, social media noti�cations for

users to follow chosen topics and areas of interest

Social News Hub

Leverage your brand value and trust to recoup stagnant performance of inserts and classifieds for increased

market penetration. Supplement your revenue using a dynamic platform to serve customers with o�ers and

coupons.

Deliver location based coupons using mobile push

noti�cations

Earn revenue by -

Merchant app for convenient redemption and

management of coupons

O�er/Coupon Platform

commission for driving traffic and sales to the merchant’s online and offline store

listing coupons in your portal

recommending products through your portal

displaying ads in your portal (charge differently for home page and inner page advertisements)

push notifications and text messages to induce redemption

Capitalize on market knowledge and engagement by trading products based on demand and prevailing

trends. Serve di�erent users forming your readership using a customizable commerce platform that can be

adapted to any business model.

Showcase products based on your knowledge on

market trends, seasons, festivals, climate, geography,

culture etc

Analyze customer buying behavior using analytics

Marketing module with newsletters, mobile noti�ca-

tions and other campaign management tools capable

of launching exclusive new products to a wide market.

Cross-platform capability to ensure uniform user

experience across all devices

Increase Average Revenue Per User (ARPU) by

upselling and cross selling products

Tie up with merchants and provide buy online and

pick up from store (BOPUS) facility

Ecommerce Solutions

Take advantage of your reach and foster business alliances with merchant partners to engage your

customers. O�er personalized deals using market insight gathered using analytics and business

intelligence matrices.

Provide personalized deals using demographic data

like location, gender, age etc

Social media integration for viral marketing of exclusive

deals, to encourage immediate redemptions.

Partner local merchants and o�er deals to readers

speci�c to that area and increase shop walk-ins

DealSolution

Reward customer loyalty by using a closed group portal. Use the platform to reward engagement of readers

arising from online activities, participation in competitions, events etc. This is a hot spot for internal marketing

of products, deals and can be used as a platform to test market conditions for new products.

Increase brand retention by making your customers

visit the portal for their every needs

Personalized attention towards customers for exclu-

sive engagement

Use the portal for online advertisements and earn

additional revenue

Closed Group Reward Program

THANK YOU

TM