CONFIDENTIAL FOR CLIENT

GOING GLOBAL WITH YOUR AFFILIATE PROGRAMME, THE RIGHT WAY

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ROBERT GLAZERFounder & Managing DirectorAcceleration Partners

TIJS VAN SANTENChief Revenue OfficerImpact Radius

DAVE NAFFZIGERCEO Brand Verity

HANAN MAAYANFounder Trackonomics

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TRENDS & OPPORTUNITIES

• Increased global coordination among international brands

• Adoption of global shopping cart solutions

• More global affiliates

and partner opportunities

• Brands looking for more performance-based bottom of the funnel opportunities

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AFFILIATE PROGRAMMES GLOBALLY

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NETWORKS HAVE DIFFERENT CAPABILITIES & COVERAGE

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AGENCIES ARE FRAGMENTED & REGIONAL

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SOME “INTERNATIONAL” OFFICES ARE VERY SMALL

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OTHERS CAN BE MISLEADING

Can you do affiliate

marketing?

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GOING GLOBAL THE SMART WAY

CHICAGO GERMANY NEW ZEALAND

Multiple airlines working as one team

Seamless check-in, baggage handling and transfers

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CHALLENGES

• Local market nuances (recruiting, language, culture)

• Technology and reporting• Compliance requirements

vary greatly between

countries• Affiliate as a launch

strategy can be difficult• Global account

coordination