1. E-Commerce Market Measure Grow

2. What is E-Commerce? Exchange of money for goods and services over the Internet. Flipkart.com Bookmyshow.com 3. Types of E-Commerce? 1) B2C Flipkart.com 2) B2B Tradeindia.com 3) C2C Olx.in 4. Why its becoming popular? - Its convenient free home delivery - Low prices save money - Saves time for busy people - Anytime shopping from anywhere - Wider product range - Great discounts & coupons 5. Advantages for E-Retailers? - Dont need fancy buildings & infrastructure - Can set up at low cost areas - Reduced man power - The need to maintain inventory - As growing population is constraint to find fancy locations - Developing infrastructure and internet connectivity 6. Top E-Commerce Sites India? 1) Flipkart Myntra 2) Jabong 3) Amazon India 4) Snapdeal 5) Ebay India Source Comscore 2013 7. Top E-Commerce Sites Global? 1) Amazon 2) Staples Inc 3) Apple 4) Walmart only 3% online sales 5) Dell 8. Understand your business before you market 9. - What is your market size - Who are your prospects - What they do & demographics and psychographics - Who are competitors - What is your unique offering - Define your rules (Ex: whatsapp no ads) 10. Understand Business Trends 11. - Which day of the week you get more orders - What products are most popular & why -Which season or festival drives more sales - What is the % of new traffic & % of new orders & same with returning - What is the % of mobile traffic, tablets & desktops - What traffic channel is driving quality traffic 12. Hire Right People with Right Mix - Brand Marketers Digital Marketer - Data Scientists Data Analyst - Story Tellers Content Writers - Growth Hackers Innovative Marketer 13. Invest your Money in Right Proportions Marketing 50% People 30% Tools 20% 14. E-Commerce Marketing 15. 1) Understand marketing objectives 2) How much you can spend? 3) Select media channel 4) Create campaigns 5)Optimize continuously based on data 16. Market on all Channels (online X offline) Every channel has its advantage 17. 1) SEO (Low cost, Trusted) 2) SMO (Reach, Viral) 3) Paid (Display & Search) (Instant, Quality, Result oriented) 4) SMM (Branding) 5) Email Marketing (Low cost & effective) 6) Content Marketing (Long lasting) 7) Friend Referrals (Most trusted) 8) Offline (Costly but supports online) 18. Implement Tracking on Website & Advertisements (Including offline) 19. Dont Forget Mobile Marketing (first search may start on mobile) Get mobile app or optimized website 20. Remarketing is Must (Only for potential prospects) 1) Google (Cookies) 2) Facebook (Cookies & Emails) 21. How remarketing works? 22. Customer Reviews Genuine customer reviews have great impact on the acquisition 23. Keep Experimenting 24. Build Your Brand When some says the product name your brand should recall Ex: Google, Apple, Microsoft People have different opinions on brands, make sure your build them right 25. Automate Your Marketing - It makes your job easy - Sending mails based on rules - PPC bidding - Complaint confirmation mails 26. Take risks & experiment ideas You may find a gold mine. 27. Importance of Non Marketing Divisions Marketing accounts only 25% of ecommerce success 28. Measure Your Marketing Performance Measurements lets you know where you are weak 29. Measure based on KPIs KPIs Leaves you an Action 30. Look at Micro KPIs Acquisition Engagement Conversion -Search impression Share - Bounce rate - Conversion Rate - CTR - Exit Rate - Order Value - Page Value - Registration rate - Assisted conversions - Attribution models - Visits for conversions Retention? 31. Data Analysis Process Data collection Process data Analyze it Report Insights Right data Quality data Right presentatio n Right methods Now Act 32. Data tells you a storyunderstand it Ex: Snapdeal COD 33. Big Data does not make sense until you make it Small Data Example: Atom Bomb 34. New Visitors Registered Ordered Come again 100 15 5 1 Returning Visitors Logged in Ordered Come again 100 30 20 10 15% 5% 1% 30% 20% 10% New X Returning Visitors Do it for traffic channels as well 35. Understand Data Granular at Level Ad Group Level Data Campaign Level Data 36. Ad group level data with device split 37. Analyze Data from More Dimensions - by User Type - by Location - by Age - by Device - by Traffic Channel - by Campaign - by Keyword - by Operating System - by Behavior (site search users) 38. Your Site Search Data is the Valuable Source - New product ideas - Important products 39. Cohort Analysis 40. Segment Traffic Before Analyze Overall data gives your wrong understanding 1) Left in a minute 2) Engaged but not registered 3) Registered users 5) Registered but not ordered 6) Ordered users 7) Returned customers 41. Data Fools You Some Time Apply Human Intelligence Male order value - 54 | Female order value - 45 42. Data Analysis is Heart of Ecommerce Business Adopt the culture of data driven decisions Right quality data to your analysis Right talent can save your money 43. Grow Your E-Commerce Business 44. E-commerce Marketplaces 45. Sell more to existing customers 1) Personalized suggestions 2) Cross selling 3) Up selling 4) Adding more new products 5) Increase retention rates 6% increase in sales 46. Acquire more new customers 1) Increasing product range 2) Selling specific product or brand which is not available anywhere (Moto mobiles on flipkart) 3) Spending more on marketing 47. Strategic Alliance Or Acquisition Or Merger Example: Google, Amazon Flipkart & Myntra 48. Can E-commerce replace the physical store shopping? 49. Opportunity for E-Commerce? - Just at infant stage, huge market to occupy - India is the fastest growing country in E-commerce $675 billions $25 billions India's Retail Market Size by 2015 - 2016 Total Retail Market Size E-Commerce Market Size 50. If you have courage to dreamyou will be the next person in line to be in online business But it takes 5 7 years to get into profits 51. Select the niche areaunderstand the market size & your prospectsmarket them in right waysdo the best to serve your customer.you can make it 52. Around 200 E-Commerce ventures have been closed in India till now allschoolstuff.com So, Its not an easy task If you go with me to business, the probability of failure is 95%, but it only 30% for innovative business ideas 53. Create the Market Or Steal the Market 54. If you set up a company Your every days & single goal is to keep it alive for tomorrowat any cost 55. www.ecomlytics.com 56. Ravindra Reddy Chitla +919701641046 ravindrareddychitla@gmail.com www.ecomlytics.com