1 © 2009 ShareThis inc., All rights reserved.

Tools to Grow, Measure and Optimize Social TrafficJulie Greenhouse, SVP Publisher Services ShareThis

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Value of Social Traffic

Content Optimization based on social sharing

Deeper insights about your audience

Questions

agenda

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30%socially referred1

50%more engaged2

5xhigher intent3

X X

3EMARKETER2SHARETHIS1EMARKETER

The Value of Social Traffic

Drive incremental traffic: Up to 30% of all traffic is socially referred. Biggest traffic source besides search.

Friends are influencers: people that are influenced by friends/people in their network are more likely to buy/request more pages.

Friend endorsements lead to higher conversions more than other sources… they are driving many people to your website – pay attention to them!

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Largest market for sharing

ShareThis is the largest market for sharing and influence on the web, and the only company who can connect a

brand to the Who, What and Where and tap

into millions of influencers across the web

right now.

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How is your content being shared socially?

• Understand the impact of all of your social channels on your content

• Gain insights into what type of content is likely to go viral

• Index your social performance against other sites on the ShareThis network

• Adapt your site based on real time information about sharing

• 30% of traffic is coming from social sources! You should be optimizing this, as you would for search

Metrics Dashboard – Social ReachMetrics Dashboard – Share VelocityMetrics Dashboard – Social Reach Index

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Optimize your site for the most sharing

• Consistent sharing tools in the same place on every page

• Sharing tools included at the top AND bottom of every article

• Test out different implementations and measure results

• Implement 3rd party sharing tools for robust analytics

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Traffic &Engagement

Flexible sharing services .Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.

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Traffic &Engagement

Flexible sharing services .Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.

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Traffic &Engagement

Flexible sharing services .Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.

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How well do you know your audience?

You know their activity on your site….but wouldn't you like to know what type of content they are visiting before and after they visit your website?

Search activity Sharing activity Content engagement

Understanding your audience will help you with….

1 BETTER AD TARGETING 2 BETTER CONTENT TARGETING

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Audience ReportsWe analyze sharing and response signals across 450MM unique visitors on 900,000 sites and create audience segments based on millions of topics.

Greater Audience Knowledge = Revenue

Audience Metrics

INFLUENCERS

LISTENERS

ENGAGED

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Revenue

Audience Segment BuilderCreate segments from millions of topics / interests. Input keywords and expand with related topics. Set your target CPM and frequency to estimate value

Custom Audience Segment Estimates

13 © 2009 ShareThis inc., All rights reserved.

Thank YouJulie Greenhouse, SVP Publisher Services

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Case Study: Mederma

reachtargeted a Sharing Audience of over 12 million unique’s

results56% of influencers converted to a coupon download page

This is like Search targeting for Display advertising“ ”— Jim Price, Empower MediaMarketing