The European VoicesAssociation

Action Plan 2015/16

The value we create.

YOUR VALUE IS OUR

PURPOSE

2. Information

1. Education

3. Networking

1. Educational Value

LEOsings #1, Barcelona

Vocal Music Education

• Singing together is a unique musical and a deeply

social activity

• The experience gets even better if you decide to

learn and grow musically, individually and socially

• That‘s why teaching, coaching and learning is at

the heart of our organisation

2. Informational Value

LEOsings #1, Barcelona

Great stuff out there!

• „Make people aware of each other!“ (Peder

Karlsson, EVA core team member)

• Mutual exchange of ideas and creative

concepts inspire musical innovation

• That‘s why we want people to cross

geographical, cultural and stylistic borders

3. Your Network‘s Value

Joakim Skog (SWE)

Line Groth Riis (DEN)

Klaus Lochhas (GER) Hans Cassa (NED)

The Real Group Festival, Stockholm 2012

A Pan-European Network

• Different languages, cultures and countries:

Europe offers a fascinating diversity

• So how do we learn most about different

cultures? – Mostly by getting to know people

• Knowing people you trust is priceless. The Pan-

European EVA network is all about connecting

like-minded people

Keep in mind: It‘s all about...

YOUR VALUE IS OUR

PURPOSE

2. Information

1. Education

3. Networking

1. Creating artistic value.

EDUCATION

Events

Teachers

Resources

Supporting great teachers.

Jim Daus Hjernoe, Royal Conservatory Aalborg

Action! Supporting Teachers

• Registering contemporary vocal music

teachers from all European countries

• Help EVA members to find the right teachers

and coaches in their region and beyond

• Present innovative teaching concepts on the

EVA website

Contributing to events.

The Real Group Festival, Stockholm 2012

Action! Contributing to events

• Registering contemporary vocal music events

in all European countries

• Help EVA members to find events in their

region, their country and all over Europe

• Present innovative festival and educational

concepts on the EVA website

Making resources accessible.

EVA board members at the Real Group Festival, Stockholm

Action! Making resources accessible

• Creating a directory of contemporary vocal

music sheet music including audio samples

• Curating a collection of free arrangements for

EVA members

• Creating a library of innovative contemporary

vocal music teaching methods (pdf & video)

2. Sharing knowledge.

INFORMATION

Earned & OwnedMedia

EU Database

Think Tank

The Vocal Music Database

Action! Creating a EU database

• Developing a unified format to register

artists, promoters and teachers online

• Helping EVA to be present on all major vocal

music platforms with one registration only

• Helping vocal music fans to easily find their

favourite events in any European region

Owned and Earned Media.

EVA pre-founding workshop, 2011

Action! Owned and Earned Media

• Using a new kind of publicity, i.e. spreading

remarkable content without „paid media“

• Owned Media: Great original content via EVA

channels: Website, Facebook, Twitter, YouTube

• Earned Media: Viral marketing, word-of-mouth,

independent blog posts

Thinking ahead.

LEOsings #2, Aalborg 2014

Action! Being a think tank

• Finding the most reknowned and experienced

experts in EU contemporary vocal music

• Defining the most relevant topics and

challenges for the community

• Starting an ongoing debate resulting in

insights that are presented to the public

3. Connecting people.

Networking

SocialMedia

Face-to-face

Expert Networks

Riding the social media wave.

After-show meeting at London A Cappella Festival 2012

Action! Making resources accessible

• Involve members of the community via

Facebook, Twitter andYouTube

• Make as many people as possible contribute

social media content

• Create truly unique video content and spread

it via a network of national EVA editors

Meeting in the real world.

A Cappella Pub & Curry Network Meeting, London 2012

Action! Networking at events

• EVA receptions at all major European vocal

music events

• EVA speed dating for a cappella fans at all

major vocal music events

• Meet & Greet with EVA representatives

• Create cult events: Vocal Jog, Single Singers...

Bring on the debate!

Future of A Cappella panel, London 2013

Action! Expert Talks

• EVA Expert Talk formats: special interest panels

(public or members only)

• EVA Meet the Artists: Interview + Q&A with vocal

groups, singers and conductors ( video)

• EVA Webinars: Arranging, music business, music

production, choir management etc.

The things we have to do.

GETTING THINGS DONE

Fundraising

Marketing

Admin

Marketing a movement.

Vocal Jog, London 2013

Action! Marketing EVA

• Always looking at our activities and offers

from the member‘s perspective

• Creating the most attractive and valuable

memberships one could imagine

• Never stop adding benefits to the

membership and let everybody know about it

Raising the money out there.

The Real Group Festival, Stockholm 2012

Action! Fundraising – think big!

• Defining the EVA dreamline: What do we

want to have, be and do if we had the money?

• Filtering unique projects that would deserve

being funded; create vivid and detailed plans

• Research funding organisations and

individuals and pitch those projects to them

Lean and efficient admin.

Action! Lean and efficient administration

• Fully implementing CiviCRM as the cloud-

based work platform for EVA

• Set up a volunteer programme, unleashing

the incredible energy of this community

• Standardize all routine processes by writing

manuals and „how-to documents“

Don‘t ever forget the mission:

YOUR VALUE IS OUR

PURPOSE

2. Information

1. Education

3. Networking

#joinEVAnow

LEOsings #1, Barcelona 2014