Fa102c Motion graphic

Changing Racial Perceptions

Research, Branding, Motion Graphic for Nudge Design Studio Desmond Jackson

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Identified Problem

Although Many claim America to be a post racial society, many people still judge and stereotype others based upon their skin color through daily conversations.


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Observations

Many individuals in this country can’t see past an individuals outer appearance, whether it be darker skin color, or different hair composition. Because of this many continually make remarks based on those outer appearances, failing to recognize the individuals identity beyond physical traits.


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Observations

People continually use the terms “whiter than” or “blacker than” to distinguish if a member of the race doesn't fit the mold of the casted stereotype.


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Observations

Continually making note of a person’s difference in society and only making conversation because of their unique background is both ignorant and disrespectful


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Desired Behavioral Outcome

For people to realize that mentioning racial stereotypes is not appropriate no matter what your race and that knowing a person by their inner characteristics is what is truly important. instead of

Research, Branding, Motion Graphic for Nudge Design StudioResearch, Branding, Motion Graphic for Nudge Design Studio Desmond Jackson

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Design Tips

To encourage others that we are all beings with personalities not matter what color or outward appearance, so we should be judged by our character and unique personalities with the basis of human love kindness.


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Present Benefit

Being more cognizant of how and what you say around diverse group of people and learning to look past people’s physical features.


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Name & Logo Design Process

Empathy in Japanese: JinkakuHuman in Haitian: ImenCharacter in Swahili: Tabia Ya


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Name & Logo Design ProcessResearch, Branding, Motion Graphic for Nudge Design Studio Desmond Jackson

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Jinkaku + Tabia Ya= Jinya

Sounds Like “Join” and “Kin” and the point of the motion graphic is to influence other to look past outer physicality and join and embrace each other due to our inner characteristics


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Jinya


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Storyboard


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Sound Signature


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Blurred Background


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After Effects Exercise


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Presentations & Public Speaking

Fa102c Motion graphic