Food and Beverage Industry

Case Studies

1

Harrison Hayes was engaged by

U.S. Foodservice to conduct a

Whitespace Market Mapping and

evaluate strategic opportunities

within their “Exclusive Brands”

portfolio.

2

Harrison Hayes was engaged by

Gordon Food Service to conduct

a GAP Analysis/Whitespace

Innovation Study focused on new

product offerings for GFS

Marketplace stores.

The result was the

identification of key new

products and market platform

strategies through 2015.

3

Harrison Hayes was engaged by

Kraft Foodservice to develop an

Innovative Tool to identify

products that met specific

ingredient and nutrition criteria.

The result was the creation and

launch of SmartSearch

interactive tool and the

SmartChoices Program

4

Harrison Hayes was engaged by

General Mills FoodService to

conduct an Innovation Study of

the future of the healthcare

foodservice business through

2015.

Two sub-segments were analyzed:

the long term care/retirement

case sector and the hospital

sector.

5

Harrison Hayes was engaged by

Heinz Baby to conduct a

Whitespace Innovation and

Combinatorial Ideation Study to

uncover unmet ingredient needs

and revolutionary molecule

additions for the Nurture Brand

Franchise.

6

Harrison Hayes represented

Kraft in the divestiture of its

Maguary Juice business to

Companhia Brasileira

7

Del Monte engaged Harrison

Hayes to conduct a Whitespace

Innovation and Voice of the

Customer Study.

The result led to the creation and

launch of the Fruit Chillers line.

8

Harrison Hayes was engaged by

Snyder’s Of Hanover to conduct

a Whitespace Innovation and

Combinatorial Ideation Study to

identify new product

opportunities in snack foods.

The results were the creation of

“Sourdough Specials”,

White Crème Covered Peanut

Butter Pretzel Sandwiches and

Pretzel Chips (Original and

Garden Veggie)

9

General Mills engaged Harrison

Hayes to conduct a Voice of the

Customer (VOC) and Disruptive

Ideation Study examining the

future of dairy-based products

through 2020.

The result was the Creation of

Fizzix Carbonated Yogurt .

10

Harrison Hayes was engaged by

Coca-Cola to conduct a VOC

Study to uncover unmet needs in

the isotonic sports drink sector.

The result was the creation of the

Powerade Isotonic Brand

formulation launched in 2006.

11

Harrison Hayes conducted a

Whitespace Innovation Study for

Havana Rum to identify ultra

premium opportunities in global

markets.

The results was the creation of

Máximo Extra Añejo, an Ultra

Premium Extra-Aged Rum.

12

Harrison Hayes was engaged by

Jim Beam to conduct a

Whitespace Innovation and

Combinatorial Ideation Study to

identify new ingredient and

product position opportunities

within bourbon.

The result was the creation and

launch of the Red Stag Brand.

13

Harrison Hayes was engaged by

Bacardi to conduct an Emerging

Markets Innovation Study of the

ready made spirits segment.

The result was the identification

and creation of the Bacardi Party

Drinks portfolio of products.

14

Harrison Hayes was engaged by

MillerCoors to conduct a Voice

of the Customer and

Combinatorial Ideation Study to

uncover new opportunities in the

beer category with a focus on

flavor.

The result was the creation and

launch of Miller Chill.

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www.harrisonhayes.com

Phone: 704.972.2400Email: wsmith@harrisonhayes.com

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