2. USING GAMING AND REALITY TV AS GLOBAL MARKETING PLATFORMS 3.
THERE ARE 4 RULES 4. RULE #1 YOU HAVE TO MAKE FUCKING GREAT TV 5.
REALITY TV ITS INEXPENSIVE NO STARS GLOBAL GENRE ESTABLISHED RULES
6. 58% 7. ? 8. GAMERS ENJOY THESE STORIES IN LONGER NARRATIVES WITH
THEMSELVES AS THE HEROES 9. WE CRACKED IT WITH GT ACADEMY 10. RULE
#2 FIND A GAME THAT MATCHES YOUR BRANDS VALUES 11. PERFORMANCE 12.
WHAT IS PERFORMANCE TO NISSAN AND PLAYSTATION? 13. RULE #3 MAKE
SOMETHING AUTHENTIC 14. AUTHENTIC TO THE GENRE 15. A BUNCH OF
PEOPLE START 16. THEYRE ELIMINATED ONE BY ONE 17. BY SOME TOUGH
JUDGES 18. ONE PERSON IS DECLARED THE WINNER 19. AUTHENTIC TO THE
GAME 20. GT ACADEMY IS SOMETHING I WANTED TO DO SINCE I STARTED
GRAN TURISMO. - Kazunori Yamauchi, GT Creator 21. RULE #4 DO
SOMETHING NEW 22. FIND THE UNIQUE QUESTION THATS THE HEARTBEAT OF
YOUR SHOW 23. CAN YOU TURN A GAMER 24. INTO A PRO RACE CAR DRIVER?
25. GT ACADEMY CASE STUDY 26. OVER 400,000 GAMERS ENTERED THE TOP
32 WERE TAKEN TO NYC 12 FINALISTS WERE CHOSEN 27. TRANSITIO N 28.
EUROPE / GERMANY / SOUTH AMERICA RUSSIA / SOUTH AFRICA / MIDDLE
EAST 29. WHAT DID NISSAN ACCOMPLISH? 30. 1.2 MILLION VIEWERS PER
EPISODE 31. 85.2 MILLION ONLINE IMPRESSIONS 32. 80% VIEWERS WOULD
RECOMMEND A NISSAN 33. 81% VIEWERS INTEND TO BUY A NISSAN 34.
EXCITING, SPORTY AND FUN TO DRIVE RATED HIGHLY ON WHAT VIEWERS
THOUGHT ABOUT NISSAN 35. WHAT DID SONY PLAYSTATION ACCOMPLISH? 36.
GT ACADEMY PROVES THAT GAMING ISNT JUST ENTERTAINMENT ITS A
LEGITIMATE SKILL DEVELOPMENT AND RECRUITING TOOL 37. GAMERS HAVE
REAL WORLD SKILLS AND QUALITIES THAT MAKE THEM VALUABLE ASSETS 38.
WHAT DID WE DISCOVER TOGETHER? 39. A WHOLE NEW LEVEL OF MASTERY 40.
THANK YOU
