Hi there, Digital

by mukund venkatraman

fact about “hi”

it has nothing to do with “hello”

fact about “hi”

“hi” “hello” “ahoy”

18771425-1475 1876

“hi”

“hello”

“ahoy”so what kind of person are you?

what makes you respond?

personalitya little thing we call

personality

iPersonality

iPersonality X

Personalityattitude, habits, behaviour, ideas that shape you,

motivate or lead you to seek your goals

everyone has one

brands have one

PERSONALITY---------------

have oneWEBSITES, APPS, digital experiences

and

websitesare like

restaurants

brands have personalitiesbrands make conversations

customer experienceis in the conversation

CONVERSATIONS ARE FILLED WITH

USER EXPERIENCELANGUAGE

tone of voice

CONTEXT

INTERFACE

SOCIAL MEDIA

RELEVANCE

RESPONSIVENESS

DATA

ENVIRONMENTVALUES

TECHNOLOGYDESIGN

ACCESSIBILITY

in the digital world

#RANDOM TRIVIA

OF ALL COMMUNICATION

IS NON-VERBAL

70%

HUMANISE YOUR EXPERIENCE

HAVE A GREAT CONVERSATION WITH THE USER

START BYUNDERSTANDING HOW YOU WOULD

LIKE TO BE PERCIEVED AS

IT CAN BE AS SIMPLE AS THREE ADJECTIVES

performance orientedtech basedreliableyoungfriendlylooking for fun

opensafe smarttech basedyoungfriendly

inspiring empoweringcreativeengagingsmartpersonal

HTTPS://WWW.YOUTUBE.COM/WATCH?V=TS_4VOUDIME

TAKE ME THERE

thank you special thanks: anita mahadevan

“ahoy”