Q2 2015

inShare Program Overview

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97M

Unique monthly visitors

Languages

34B

Page views per quarter

200+Countries

LinkedIn Overview: Connecting the world’s professionals and making them productive and successful

The largest network of high-quality, engaged professionals who crave news and insights

Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, November 2014 2

Value proposition to our members

3

Publisher Case Study: Business Insider - Desktop

4

▪1M+ monthly referral clicks from LinkedIn▪100K+ monthly shares on LinkedIn

Publisher Case Study: TechCrunch (AOL) - Mobile

5

▪200K+ monthly referral clicks from LinkedIn▪80K+ monthly shares on LinkedIn

inShare Program Overview – Publisher perspective

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Publisher Asks

▪Add inShare button across all Publisher platforms

1. Mobile web2. Mobile apps (if applicable)3. Desktop web

▪Ideal placement is above the fold next to other social platforms

Publisher Benefits

▪inShare on Publisher sites increases engagement by reducing friction of sharing

▪Traffic referrals back to Publisher from LinkedIn, due to viral sharing

▪First mover advantage in less crowded non English LinkedIn content marketplaces

▪Build Publisher brand with high value “professional” demographic impressions

How to implement inShare

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▪LinkedIn Developer Site for Sharing API: https://developer.linkedin.com/docs/share-on-linkedin

▪Automated Plug In Code Generator:https://developer.linkedin.com/plugins/share

▪Selected current inShare partners in US:

Appendix