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An overview of the InShare plugin, LinkedIn Today and how to drive traffic to your site
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Publisher Offerings - InShareOctober 2012
Connect your brand to our audienceWe’ve got the world’s largest network of high-quality, engaged professionals.
***19
106MUnique visitors per quarter
Languages
9BPage views per month
Countries
200
Source: comScore Q2 2012 for Page views and Unique visitors
2004 2005 2006 2007 2008 2009 2010 2011 2012
2 4 817
32
55
90
145
LinkedIn Members (Millions)
175
175M+Members worldwide
The most influential, educated and affluent audienceNot all social platforms are equal
50% executives or business owners
88k average household income
LinkedIn Audience 360 Survey, August 2011
of followers agree that LinkedIn is a more appropriate social environment for hearing company news and updates47%
2x “With LinkedIn there’s a great deal of trust – it’s a place where people share ideas
openly.”– Jeordan Legon, Managing Editor of Digital Media, Chevron
more confident in the information found on LinkedIn than other social platforms
(23% higher than U.S. population)(including 3.2M CXO and VPs) (97X more likely to have a college or post-grad degree)
71%are college or post-grad
The value we bring to our members
IdentityConnect, find and be foundLinkedIn Profile, Address Book, Search
InsightsBe great at what you doHome Page, LinkedIn Today, Groups
Work wherever our members work
EverywhereMobile, APIs, Plug-InsDesktop
Rolodex, Resume, Business Card
Newspapers,
Trade Magazines, Events
Value to Publishers
Increased content distribution
Exposure to LinkedIn’s high quality audience
Brand Awareness – publisher slice page
Traffic
Access to unique data and insights
LinkedIn offers publisher partners a host of benefits, including …
Your content reaches many areas of the LinkedIn ecosystem
Top Headline Emails
Mobile
Homepage news module
LinkedIn Today
Groups
Connections
6
Network Update Stream
How sharing appears on LinkedIn Today
LinkedIn Today shows the most shared news on
LinkedIn Today provides info on who
is sharing what
Articles are organized by publisher and
industry
Members can follow individual publishers
and industries
Most shared publishers are displayed as Top Sources
8
How sharing appears on the Profile
9
Add InShare and receive a Publisher slice pagehttp://www.linkedin.com/today/bloomberg.com
10
Publisher slice page – feature your brand on LinkedIn
On the LinkedIn profile – part of a professional’s identity
On LinkedIn Today – discover and follow sourcesViral discovery on Network Update Stream
LinkedIn Today Special Edition
http://www.linkedin.com/today/se/top-news-facebook-instagram-deal
LinkedIn Share Tools - InShare plugin and Share API
LinkedIn.com/Publishers
1 2
Select publishers using LinkedIn Share
Sharing interface – web (via InShare plugin)
Articles can be shared as updates…
Or shared directly with connections.
Or shared with groups…
Sharing interface – mobile web (via InShare plugin)
16
Sharing interface – mobile apps (via Share API)
Associated Press iPhone app
TechCrunch iPad app
“Example: LinkedIn Share on Business InsiderLI Share button at the top of articles
In November 2010, Linkedin ranked 29th among Business Insider referring sites. By May 2011, Linkedin has vaulted into the top ten referrers.
Linkedin referral users have a higher number of page views per session and a lower bounce rate than the site average.
Bridget WilliamsVP Business Development, Business Insider
”
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Example: LinkedIn Share on Business InsiderLI Share button at the top of articles
Since Jan 2011, referral trafficfrom LinkedIn is up over 50x
Referral Visits from LinkedInto Business Insider
LinkedIn is driving traffic and engagement for publishers across the web
Mike Rodov,
Director of BD
Seeking Alpha
MG Siegler
TechCrunch
“LinkedIn users have very high page views per visit compared to our other distribution partners”
“Yes, LinkedIn, the professional social network .. is now by far our 2nd biggest referrer of social traffic.”
Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence"
Andrew Lipsman, VP Industry Analytics, ComScore “the trend you’re honing in on, and that I see, too, is a lot more ‘insharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”
LinkedIn is driving traffic and engagement for publishers
“Traffic from LinkedIn to BBC News jumps tenfold in six months.”
“Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.”
Sarah Marshall
Journalism.co.uk July 15, 2011
Raju Narisetti,
Former Managng Editor
Washington Post
“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."
“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase! And these users visit our site more frequently than our site avg."
Meghan Peters,
Community Manager
Mashable
Mark Kaufman,
Former AVP Audience Dev
CNET
LinkedIn Share drives high clicks back to publishers
“For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis
“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share”
Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource
Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)
Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.
Case Studies
PublisherReach (Sept ’11 Comscore PVs)
Increase in LinkedIn referrals after InShare
Business Insider 27M50X increase; 900K referrals/month in July,
September #s should be well above 1M
CNET.com 233M 10X increase
BBC.co.uk 207M 10X (without even yet adding InShare)
[Large global news publisher – horizontal categories]
>1 Billion TBD, multiple X
[Large finance publisher –market news and commentary]
between 125-150M 11X increase on a 40K referrals/month base
[Large finance magazine publisher –world market news]
between 125-150M 9X increase
[Large finance magazine publisher – domestic]
Between 100-125M 18X increase
Washington Post 192M 4X increase
Seeking Alpha 59M Multiple X
Mashable 20M Multiple X
Techcrunch 25M Multiple X
Thank you