ISUM Guide

Promoting Entrepreneurship, International Leadership & Networking.

International Startup Meetings (ISUM) Program Leader’s Guide September 2014

Overview We live in a technological and global world where communications and countries have no-boundaries. The opportunity to create global businesses is there, and to do that, the International Startup Meeting (ISUM) is a perfect space for bringing entrepreneurs, investors and professionals together for education, networking and funding. ISUM is an AIESEC Alumni International program. It has been presented in five (5) countries around the world and this is just the beginning. Be part of this global momentum! This guide will provide you with an overview of the ISUM program, and ideas on how to organize one in your country.

ISUM Paris, France

2011 2012

2013

2014

ISUM Lima, Peru

ISUM Tunisia, Tunisia Vienna, Austria Lima, Peru

ISUM Mexico DF, Mexico Lima, Peru Coming soon!

Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ

Conferencias

I. Content


Objective: There is global change happening which is transforming society. AIESEC Alumni leaders are present in 152 countries with one million leaders. ISUM is a perfect place and experience to go for a clear objective: “To bring entrepreneurs, investors and professionals together to create new global business” – private or social business.

ISUM Tunisia 2013


Agenda: With the agenda we want to accomplish our objective: create global business by connecting entrepreneurs, investors and professionals around the world. ISUM events can last from 1-3 days. You can create an agenda composed of different content, including panels, educational presentations, startup pitches, investment competitions, keynotes, investor roundtables, mentoring sessions, networking, etc. We advise you to build a program which complements what other entrepreneurial organizations are doing in your city – creating new knowledge, doing something different and ensuring good attendance. If you wan to have a look to past agendas, don´t hesitate to visit the Past Event section.

ISUM Lima2013


Audience: Your target audience characteristics are:

Profile: young or senior entrepreneurs, social or business entrepreneurs, students, investors, mentors, researchers, service providers, journalists and startup accelerators. Government officials can also be considered if they are focused on startups or entrepreneurship.

AIESEC Alumni: Participants can be AIESECers, AIESEC Alumni and non-AIESECers. Thus external parties from AIESEC can participate in the ISUM experience.

Age: to enrich the experience, bring people from all phases of their careers, between 24 to 70 years old. Make it an international event by inviting people from all around the world.

Attendee Interests: Attract participants who want to create new startups, find potential partners, find new investment opportunities, find new suppliers, attract new startups to their incubators, or provide mentoring, education or services.

ISUM Paris 2011


How to Organize an ISUM? The first step: Contact your national or regional alumni association and let them know of your interest to organize an ISUM. Develop a written program plan, agenda, venue and budget. Then contact AAI by emailing Rolando Cruzado (Global ISUM Manager AAI). Suggestions: As is shown in the figure below, you should follow a group of 7 tasks to deliver an excellent ISUM. However, you can choose the style, time, and use of resources as you consider best for your local team. In addition, you can consider the duration and resources that works better (the agenda is very flexible to each country and circumstance). An ISUM can be organized in two months or even in a year, and each Organizing Committee (OC) has the flexibility to define it.

ISUM Lima 2012

Eager to organize an ISUM in your city?

It is easy. Follow these steps: Make a proposal to your

national or regional alumni association.

Show your interest to organize

an ISUM by emailing your proposal to [email protected] (global ISUM manager AAI).

Figure 1: How to do an ISUM

Source: ISUM Lima 2012 and 2013


mailto:[email protected]

Rolando Cruzado Global ISUM Manager AAI

Hugo Preciado AAIB ISUM Manager AAIB

Christian Cochard ISUM Global Advisor AAF

Andrew Rowe President Executive Board AAI

Seif Allah Bouneb OCP ISUM Tunisia 2013 AAT

Iulia Mugescu OCP ISUM Austria 2013 AAA

Gustavo Castellanos OCP ISUM México 2014 AAM

Join and be part of global network doing a global ISUM experience!

Global team Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ

Can be you!

Conferencias

II. Past events


ISUM Paris 2011

Hours Friday, 14th October Saturday, 15th October Sunday, 16th October

07:30 08:00

Breakfast

08:00 08:30

08:30 09:00

09:00 09:30

Marketing session and creative workshop with entrepreneurs

*Pierre-François Chiron, Petronela

Eviakova, Karim Zainuddin , Emeric Callec, Anne-Line Hansen and

Marc Leprat

Startup finance breakfast session with top investors

*Jean Du Lac, Stefan Berger, Mondher Khanfir and

Marco Villa

09:30 10:00

10:00 10:30

10:30 11:00 Best cases of international start-ups: Q & A session

*Raphaël Perez, Amine Chouaieb, Nicolas

Lombard and Pierre-François Chiron

11:00 11:30

11:30 12:00

12:00 12:30 Business meetings; questions regarding the first

day; Interaction with sponsors 12:30 13:00

Break for lunch 13:00 13:30

Check-in at Hotel Bedford Paris; Registration 13:30 14:00 Lunch at Musee d'Orsay

*Christian Cochard

14:00 14:30 Startup team management session with entrepreneurs, managers and advisors

*Maï Le Prat, Christian Cochard, Gail

Margolies Reid, Moktar Mnakri, Omar Hammami, Brigitte Constant and Massimo

Michaud

14:30 15:00

15:00 15:30

Getting to know each other session

ISUM 2011 Award Ceremony at Musee d'Orsay 15:30 16:00

16:00 16:30

Goodbye / Start study tour

16:30 17:00

17:00 17:30 Break

17:30 18:00 Startup organisation with entrepreneurs and advisors

*Maï Le Prat, Christian Cochard, Gail

Margolies Reid, Moktar Mnakri, Omar Hammami, Brigitte Constant and Massimo

Michaud

18:00 18:30 Transfer to French Senate

18:30 19:00

19:00 19:30

Official opening at the French Senate; Sponsors speeches; Cocktail

*Luca Torosani, Christian Cochard, Olivier Giscard d'Estaing, Gail Margolies Reid, Massimo Michaud

and Ali Mnif

19:30 20:00

20:00 20:30

Dinner at Seine River

20:30 21:00

21:00 21:30

( extra activity )

21:30 22:00

22:00 22:30

22:30 23:00

Party 23:00 23:30 Sight-seeing Tour of Paris

23:30 00:00

ISUM Paris 2011


ISUM Lima 2012

Hours Friday, 16th November Saturday, 17th November Sunday, 18th November

10:00 10:30

Opening

*Fredy Hawie, President AAP *Rolando Cruzado, OCP ISUM Panel: 3 Startups Cases

*Mario Gil, CoFounder Dipoo *Nicolas Bernal, CoFounder Regalbox *Jorge Mateljan, CoFounder Cursostotales.com *Nicolas del Solar,

CoFounder Nisu

Session: How to create a startup in Perú

*Gonzalo Ramirez, Lawyer *Azucena, Founder Disfruta

10:30 11:00

Networking

*Melissa Lesser, MCVP AIESEC Peru

11:00 11:30 Panel: 7 Key elements to maintain a sustainable

startup

*Jorte Arteta, Founder Rosatel *Juan Francisco Rosas, Director Wayra Peru

*Geraro Reategui, Director Cabify

Session: How to pitch your startup effectively

*Diana Castañeda, Mentor Startup Academy 11:30 12:00

12:00 12:30 Break for coffee Session: Design Thinking

*Coach of Design Thinking

12:30 13:00

Panel: How to raise funds to stratups

*Enrique Alvares Rodrich, Director at IEEE *Marco Alvarez, Executive Leaders at FYNCIT

Networking session 13:00 13:30

Break for lunch 13:30 14:00 Closing

14:00 14:30

14:30 15:00 Session: Social Startups

*Director at Emprede Social *Luis Carlos Burneo, Founder at Imagina.pe

Break for lunch 15:00 15:30

15:30 16:00 Master Conference

*SubDirector of Marketing at Claro 16:00 16:30

Panel: Tools to made startups

*Alvaro Zarate, CoFounder Startup Academy

16:30 17:00 Break for coffee

17:00 17:30

Session: How to develop a global startup

*Héctor Morrel, Founder InvierteMe

17:30 18:00 Session: Startup Challenge

*Director of Innovation Center of Universidad

Católica *Alvaro Zarate, Cofounder Startup Academy

*Arturo Cánez, Director Lima Valley

18:00 18:30 End of first session

18:30 19:00

19:00 19:30 End of second session

ISUM Lima 2012

Venue took place at Universidad Católica del Perú


ISUM Tunisia 2013

ISUM Tunis 2013

Hours Saturday, 18th May Sunday, 19th May

09:00 09:30

Official Opening : "How to boost start-ups in Tunisia, improve their development in the first years and develop them internationally" by Mrs

Ouided BOUCHAMAOUI, President of UTICA Welcome AIESEC Alumni; by Mr Wahb ZOUID, President of AIESEC ALUMNI

TUNISIA, North Africa Hub Software Leader for IBM.

09:30 10:00

Panel discussion: "Startup marketing Startup: Why it fails? Why it succeeds? How to be creative in the Business Plan. How to build a business model that lasts? Why to go global to grow? How to create a position you can defend?

How to cut your IP coat? How to move a brand forward? What are the digital rules for brands?

(1) Mr Jean DU LAC, senior advisor for startup; CEO of Dulac & Co (France,

UK), President of the INSEAD Africa Club, INSEAD Alumni Association France [Moderator], (2) Mr Arnould DE LA BOULAYE, Senior Advisor for startup and

business angel (France), (3) Mr Amine CHOUAIEB, CEO, CHIFCO Mr Kais GHARIB, Managing Director, Genesis , (4) Mr Dhafer SGHIRI, Regional Export Manager, SUNAR Group (Turkey), former MCP of AIESEC Tunisia and (5) Mr

Sami SMAOUI, Managing Director, HP Tunisia and Lybia

STARTUP PITCH AND FINANCING

"How to pitch for investors and the eco-system of startup fundraising in

Tunisia"(two workshops) *Mr Selim MOUSSA, Private equity analyst

and investment advisor at WIKI Startup

In parallel with PITCH SESSION for startup:

A jury of investors will select the startups that will be able to pitch.

(Each startup had 5 to 10 minutes for

pitching and 10 por questions from the Jury composed by professional investors

(Tunisie Telecom, DIVA SICAR, UGFS and Carthage Business Angels as well as

international business angels). *Mr Mondher KHANFIR, Program

Coordinator at Carthage Business Angels, co-founder and CEO at WIKI Startup SA.

10:00 10:30

10:30 11:00


11:30 12:00

Panel discussion: Startup finance

"How to prepare a (convincing) Business Plan? What is making the difference in the investors’ eyes? How to improve profit and efficiency? How to prevent

slow payments? What about Invoice financing? What are the right tax decisions?"

(1) Mr Christian COCHARD, Senior Finance Advisor for international groups, Global Program Manager, startups and SMEs, AAI (France) [Moderator], (2) Mr Mohamed Amine GOUTA (AIESEC Hadrumet alumnus) [Moderator] , (3)

Mr Jean DU LAC, (3) Mr Aziz MEBAREK, Founding Partner, TUNINVEST - AFRICINVEST, (4) Mr Fadhel ABDELKEFI, Chairman of the Board, Bourse des

Valeurs de Tunisie

12:00 12:30

12:30 13:00

Jury presentation and startup award ceremony

Closing speeches

*Mr Seif Allah BOUNEB, Organizing Committee President, ISUM Tunis

*Mr Ahmed BAAZIZ, President 2013 – 2014, AIESEC Tunisia

13:30 13:30 Break for lunch

14:30 14:00

15:30 14:30

Panel discussion: Startup team management

"How to work successfully in a startup with partners? With national and foreign directors and staff? How to be a flexible employer? How to manage talents in a startup or SME? What are the right employee rewards in a fast

growing company? What about learning and development strategy? How to go global to grow?"

(1) Mr Ahmed SABRI (AIESEC Medina alumnus) [Moderator], (2) Mrs Imen

KEDIDI (AIESEC University LC) [Moderator], (3) Mr Zouhair BEN LARBI, Chief Operating Officer, Carrières Pro, (4) Mrs Tasnim GAZBAR, Managing Director,

VIA Competences and (5) Mrs Aïcha ENNAIFAR, Managing Director, DIVA SICAR

16:30 15:00

17:30 15:30


19:30 16:30 The debate: "How to boost startup development and international partnership

between entrepreneurs from Tunisia, MENA, Europe and Africa"

(1) Mr Christian COCHARD [Moderator], (2) Mr Mohamed Amine ABASSI (JCI Tunis and GIZ Tunisia, the Deutsche Gesellschaft für Internationale

Zusammenarbeit) [Moderator], (3) Mr Jean DU LAC, (4) Mrs Tasnim GAZBAR, Managing Director, VIA Compétences and (5) Mr Mondher KHANFIR, Program Coordinator at Carthage Business Angels, co-founder and CEO at WIKI Startup

SA.

20:30 17:00

21:30 17:30


ISUM Vienna 2013

Hours Thursday, 10th October

13:00 13:30 Registration at University

13:30 14:00 Opening

14:00 14:30

Keynote: “Why people join companies and leave their managers" – experiences from a startup that was sold twice.

*Martin Bittner, AIESEC Alumni who found a company back in 2000

14:30 15:00 Panel discussion: “Expectation towards the Job of the Future”

*Cristina Soreany, Representative of the Millenial Generation *Toni Kronke, Head of Recruitment at Teach for Austria

*Nicolas Vorsteher, CoFounder of Mercury Puzzle run by Millenials further participants tbc *Sigrid Lentsch, HR and HR development expert

15:00 15:30

15:30 16:00


16:30 17:00

Interactive case studies: “Designing the job of the Future”. 17:00 17:30

17:30 18:00

18:00 18:30 Closing and moving to “Riesenrad”.

18:30 19:00

19:00 19:30 Reception at the Giant Ferris Wheel for all participants.

19:30 20:00

Informal dinner at Luftburg

20:00 20:30

20:30 21:00

21:00 21:30

21:30 22:00

22:00 22:30

ISUM Vienna 2013

Venue took place at the newly campus of business WU( Wirtschaftsuniversitat Wien)


ISUM Lima 2013

Hours Saturday, 02nd November

09:00 09:30 Registration at University

09:30 10:00

10:00 10:30 Opening and Chair presentation

10:30 11:00

Session: Overview and Challenge in Peru Startup Field

*Rolando Cruzado, ISUM global manager from AAI

11:00 11:30

Session: What you most wants an angel investor?

*Fernando Moncayo, Alumni from AIESEC Ecuador and CoFounder of Startup Ventures

11:30 12:00

Master conference: What is the future in telecommunication and internet in Peru?

*Oscar Ferradas, SubDirector of Business Services Claro -Telecommunication Company

12:00 12:30 Break for lunch

12:30 13:00

13:00 13:30

Panel: What is relevant for government funds that support startups?

*Alfred Kobayashi, CoFounder of Holimpo *Abraham Davila, Director of I+D+I

*Cesar Gálvez, CoFounder of TechEntertainment

13:30 14:00

Session: What happened after my business model is validated?

*Jorge Mateljan, CoFounder of Cursostotales.com and Alumni from AIESEC Perú

14:00 14:30

Session: What legal topics I should consider when I formalized a startup in Peru?

*Gonzalo Ramirez, Lawyer and alumni from AIESEC Perú

14:30 15:00

Session: The case of Linio

*Fernando D’Alessio, CoFounder & CEO of Linio


15:30 16:00

Session: What an investor must consider before invest in a startup?

*Fernando Moncayo, Alumni from AIESEC Ecuador and Founder of StartupVentures

16:00 16:30 Startup Challenge / Investor & Startup Roundtable, Giancarlo Falconi (Moderator of Startup Challenge) and Rolando Cruzado

(moderator of Roundtable) 16:30 17:00

17:00 17:30

17:30 18:00 Last questions, meeting with journalists and photo sessions.

18:00 18:30 Closing

ISUM Lima 2013

Venue took place at Universidad del Pacífico


ISUM Mexico 2014


ISUM México 2014 Hours Monday, 24th March Tuesday, 25th March

09:00 09:30 Registration Arrival

09:30 10:00

10:00 10:30 Opening Reopening

10:30 11:00 Keynote: "Relevante of the

entrepreneur in Mexico and his relationship with Latinamerica and the

World"

"Innovation's High Impact" (Technological perspective)

11:00 11:30

11:30 12:00

12:00 12:30 Break for Networking Break for Networking

12:30 13:00 "Ideas that move the world" " "Business Model for Social

Entrepreneurships"

Startup Challenge:

Pitch

13:00 13:30 "National and International Programa for the promotion of entrepreneurship"

"Mentoring and pitch evolution for investors"

13:30 14:00

14:00 14:30 Break for lunch Break for lunch

14:30 15:00

15:00 15:30 "Acceleration as a factor of business

transformation" "Democratization of funds and capital for entrepreneurship"

Break for lunch

15:30 16:00

16:00 16:30 "Private funds - for boosting the growth

potential"

"Participants will share their experiences in Startup Challenfe" Jury's

evaluation 16:30 17:00 AIESEC Entrepreneurship

17:00 17:30 Coffee Break Coffee Break

17:30 18:00 "Strategy and the Business Models" "Award and Recognitions"

18:00 18:30 "Closing and introduction of the Second

day" Closing

http://www.theodora.com/wfbcurrent/mexico

Conferencias

III. FAQ


#1: What are the benefits of organizing an ISUM? It’s a great way to engage and activate your local, national and regional AIESEC Alumni network You can strengthen AIESEC Alumni as a thought leader to different stakeholders including

entrepreneurs, investors, service providers, universities, private companies and government. You will foster AIESEC values and goals, including International leadership, entrepreneurship and

networking.

#2: How will AAI will help me in the organization? AIESEC Alumni International’s team is eager to help you with: Global promotion through our communicational channels: newsletters, blog, email, and social

media Advice on all aspects of your program include design, implementation, agenda, speakers, etc. Support in communications with international organizations to cut down distances and accelerate

national cooperation. In addition you will be part of the global network of alumni involved in organizing an ISUM (“ISUM

evangelists”) so you will be in contact with colleagues motivated like you in the startup field. #3: Is ISUM only for AIESEC Alumni members or can other interested parties can participate? ISUM is for everyone who is interested in the startup field (see FAQ #1) thus, anyone with an idea can pitch their startup or participate. Investor pitches can be divided between early-stage startups (idea or concept stage) or more advanced companies (e.g. projects with a prototype, at the growth stage or even companies that are looking for international partners to expand their markets)


#4: How should I set up the Organizing Committee? You should have an AIESEC Alumni Organizing Committee President (OCP) and an awesome team to execute the tasks of the organization. The team can be composed by AIESEC Alumni, but you can strengthen it with volunteer members from AIESEC, which is an excellent way to bring alumni and AIESEC together. The more alumni you involve in the OC, the more benefit you will bring to your alumni association. You can also consider co-organizing an ISUM with other organizations if you consider it will help strengthen the event and audience. #5: What types of speakers should I choose for the agenda? Consider notable people who are recognized leaders in the startup community, such as leaders of startups (founders, co-founders, directors or managers), leaders specialized in entrepreneurship from any university, government leaders who boost innovation, technology and/or startups and leaders who support investing in startups (angel investors, venture capitalists, private equity funds or government funds) #6: What kind of venue should I consider? You can consider any place that will attract people and which is professional and comfortable. Consider venues that can be donated or sponsored such as a university conference room, a corporate conference facility or a government conference center. Note: the more easy the access for delegates, the more attendances you will have. #7: What type of partners or sponsors should I approach? You can consider partners such as companies, organizations or universities to donate funds, supplies or a conference room for your meeting. They can help you in many ways such as: publicity (sponsors), organization (co-organizers), investment prizes, awards, etc. Note: Target AIESEC alumni owedcompanies as partners there!


#8: Could I charge a participant fee? Every National Alumni Association should consider the best fee that works best for them. This can be an excellent revenue generator for your organization, when done properly. Revenue can come from both program participation fees as well as sponsorships. #9: Is there a place where I can find further information such as photos, documents, or even more people who have organized an ISUM in the past? Yes, feel free to contact us at AAI and we’ll put you in contact with the right resources to help you with your project. #10: Should we partner with AIESEC on this program? Absolutely, if they are interested. You can do the following things: Invite MCPs to represent AIESEC and participate in the agenda. Give scholarships to AIESEC members so they can participate in an ISUM Invite volunteers from AIESEC to support the OC Use sponsors and scholarships from companies to benefit AIESEC members Promote specialized traineeships through AIESEC such as technical, social or management exchanges.

…In general, you should look for synergies with AIESEC in any way that you can!


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The development of this documents is thanks to the support of members from all around the world in coordination with the team of AIESEC Alumni International. Welcome your input and hope this material will help you get an ISUM started in your country!

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ISUM Guide