Programme Name DIPLOMA IN: 1. FILM AND TV … 2. NEW MEDIA DESIGN

Module Name CO-CURRICULUM Module CodeMPU 142 (DIP. IN FILM AND TV)

DNM 2422 (DIP. IN NEW MEDIA DESIGN)

Module Leader Name

Master Choo Kam Thong (Sifu)Assessment Type / Reference No.

Coursework

Student Name 1. LEE SWEET WAN (LEFT)

Student Name 2. THEN YUE XIN (MIDDLE)

Student Name 1. LIM MAY YENG (RIGHT)

Intake-Class

1.2014 MAY

2.2014 MAY

3.2014 MAY

Student College Identification No.

1.2014050053

2.2014050163

3.2014050065

Student’s Declaration

WE hereby certify that this assignment are OUR own work and where materials have been used from other resources, they have been properly acknowledged. WE also understand WE will face the possibility of failing the module if the content of this assignment are plagiarised.

Signed 1: ________________________ Date: _________________

Signed 2: ________________________ Date: _________________

Signed 3: ________________________ Date: _________________

FINAL PROJECT BRIEF

FINAL PROJECT: Weekly Tasks

OBJECTIVE: Familiarity with key developments in Co-Curriculum assignments/projects via Public/Community Service Television Commercial

An understanding of issues relating to Film & TV techniques or New Media Design via Public/Community Service Television Commercial

An ability to analyse works of Film & TV techniques or New Media Design via contemporary concepts/ideas via Public/Community Service Television Commercial

A comprehensive knowledge of relevant discipline (Film & TV techniques or New Media Design) working inside a culture/ethnic difference of their own encompassing Co-Curriculum assignments/projects via Public/Community Service Television Commercial

Ability to structure Final Project via stages/progresses on Film & TV techniques or New Media Design: 1. Research … 2. Creativity … 3. Execution via Public/Community Service Television Commercial

CRITERIA: Final Project: Public/Community Service Television Commercial - 60Secs -

1. Stage 1 – Research: (Lesson 7 – 8: 2 – 4 November 2015 respectively)

1.1 Research Six (6) Public/Community Service Television Commercial

1.2 These Six (6) Public/Community Service Television Commercial are required to demonstrate individual student’s ability to analyse works of Film & TV techniques or New Media Design via contemporary concepts/ideas

1.3 A comprehensive knowledge or a selection from EACH TEAM of ANY NON-GOVERNMENTAL ORGANISATION.

1.4 A NON-GOVERNMENTAL ORGANISATION (NGO) IS ANY NON-PROFIT, VOLUNTARY CITIZENS' GROUP WHICH IS ORGANIZED ON A LOCAL, NATIONAL OR INTERNATIONAL LEVEL.

1.5 FROM/OF MALAYSIA) AND THREE (3) INTERNATIONAL NGOs relevant discipline (Film & TV techniques or New Media Design) will provide working inside a culture/ethnic difference of their own encompassing Co-Curriculum assignments/projects via Public/Community Service Television Commercial

2. Stage 2 – Creativity:

2.1 After familiarising with key developments in STAGE 1 – RESEARCH, Co-Curriculum assignments/projects via Public/Community Service Television Commercial…this following STAGE 2 – CREATIVITY is all about creating or generating contemporary concepts/ideas.

2.2 Creativity is the core learning outcome at this stage when student priorities are to sketch (SCAMPS) contemporary concepts/ideas in which the industry called it STORBOARD/CONCEPT-BOARD

2.3 EACH TEAM will SELECT ANY THREE (3) NGOs of Malaysia to accomplished the STORBOARD or CONCEPT-BOARD (Public/Community Service Television Commercials)

2.4 EACH CONCEPT/IDEA (FIRST…STORYLINE & SECOND…SCAMPS) WILL ACCOMPANIED BY ITS RATIONALE (REASONS WHY?) AND THAT IS CALLED CONCEPT/IDEA STATEMENT

3. Stage 3 – Execution: 3.1 Public/Community Service Television Commercial PRODUCTION IS THE

CORE LEARNING OUTCOME AT THIS STAGE 3 – EXECUTION

Step by step processes, design development, and review will be so be tabulated as per the following assessment criteria.

Requirements: All weekly progress should be submitted via soft copies…i.e. ‘snapshots’ all artworks for “SIFU’ to collect for assessment/grading…VIA MICROSOFT OFFICE – WORD. HOWEVER THE FINAL TVC WILL BE VIA ITS RELEVANT VIDEO AUTHORING SOFTWARE/S DURING FINAL PRESENTATION/ASSESSMENT BY EACH COMPANY’S BOSS (TEAM’S CAPTAIN) WHILE TEAMS’ MEMBERS ARE AT STANDBY MODE…

Weight: FINAL PROJECT: 60%

Due: LESSON 14 (25 NOVEMBER 2015)

FINAL PROJECT – ASSESSMENT CRITERIA

Week Development / Review Marking criteria

Lesson 7 Briefing Assignment 1 (Homework); Class General-Exercise or Practise ~

Lesson 7

2 November 2015

Monday

< TO >

Lesson 14

25 November 2015

Wednesday

1. FINAL PROJECT: “REPORT” Progress and Development Check

2. Class Exercise/Practise (Correlating to FINAL PROJECT)~

Research/ (Investigation and Analysis) 10

Creativity (Concept/Idea via Scamps) 20

Execution (Concept/Idea via Digital Authoring/Design) 30

TOTAL 60%

1. Information Sources:

Main references supporting the course: - - -

Additional references supporting the course: - - - -

2. Instructions to Students – Final Project’s weekly task:

2.1 Lesson 7-8: Stage 1 – Research:

2.1.1 Compile/printscreen/download relevant NGOs Public Service TVCs… 2.1.2 3 Malaysia NGOs Public Service TVCs…2.1.3 3 International NGOs Public Service TVCs…2.1.4 This task is corresponding on weekly stage/progress topics via Microsoft Office Word

2.2 Lesson 9-11: Stage 2 – Creativity:

2.2.1 Create or generate 3 concepts/ideas of Malaysia NGOs – Public Service TVC based on weekly stage/progress topics …inspired or referencing Stage 1 – Research.

2.2.2 These 3 concepts/ideas may consist of 1 Malaysia NGO or 3 different Malaysia NGOs2.2.3 Each concept/idea process commences with typewritten storyline first then followed by storyboard

scamps and corresponding on weekly stage via Microsoft Office – Word documentation

2.3 Lesson 12-14: Stage 3 – Execution2.3.1 After all that have transpired at Stage 2 – Creativity2.3.2 Stage 3 is all about “Execution” …meaning to proceed to NGOs Public Service TVC production based on

concepts/ideas at Stage 2 – Creativity2.3.3 Presentation of TVCs in this stage is based on relevant software/s of application2.3.4 However these TVC/s may be documented or correspondingly via Microsoft Office – Word via

“printscreen” mode of frame-by-frame

2.3.5 One would asked …all 3 TVCs to be executed or only 1 TVC is sufficed2.3.6 Let’s be open on this matter …because miracle will happened when one have sufficient passion

3. Overall Submission Requirements and Final Presentation/Assessment mode3.1 A booklet-like design journal too is included in this Final Project demonstrating all developments, procedures,

and processes will enhance assessment/presentation grading…it could just continuing from Assignment 1 booklet.

3.2 Step by step processes, design development, and review will be paginated as per the following assessment criteria.

3.3 Relevant software/s to present TVC/s

4. Materials/Equipment:

Laptop: PC or Mac platform

Softwares: 1. Adobe CS/CC (Illustrator and Photoshop) 2. Microsoft Office (Word), and 3.Audio/Video Editing Softwares, Etc.

Outcome – Assessment Mapping

No. Assessment Methods

Learning Outcomes

LO

C 1

LO

C 2

LO

C 3

LO

C 4

LO

C 5

1 Research/Investigation ✓ ✓ ✓ ✓ ✓

2 Creativity ✓ ✓ ✓ ✓ ✓

3 Execution ✓ ✓ ✓ ✓ ✓

*FINAL PROJECT: CASE STUDY AND GUIDES/MATERIALS ARE AS PER DISCOURSE MATERIALS BY SUBJECT LECTURE MASTER CHOO KAM THONG (SIFU)

Assignment 1: Final Learning Outcome – Conclusions Statements

(What we learnt in this Assignment 1)

1. Through the video that we did research, we found out that there’s really lot of people in this

world who needs help.

2. And with the commercial way, people who are not suffering from the problems can actually

know what’s happening and they can help.

3. I truly found out that how powerful a commercial are.

1. Stage 1- Research

1. International NGO commercialBest Advertisement ever – Winner of Best AD 2014

2.

3.

Malaysia Public Service Commercial

1. N.G.O Ad Best Inspiring Video Ever

(http://youtu.be/f3MqVD7rbmo)

(Project Uday – One life. Many smiles.)

2.

3.

3. Stage 3- Execution

(PROJECT UDAY)

final (dont waste food).mp4