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When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
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CONVERSION OPTIMIZATION
PHILIP HANSENSTRATEGY & SOLUTIONS
ABOUT ME
ABOUT CONVERSION OPTIMIZATION
• Use common sense
• TEST & make data driven decisions
• Know your customer
• Know your goals
TOOLS & RESOURCES
• Google Analytics / Webmaster Tools / Unified Analytics
• Goal Funnels!
• Visual Website Optimizer / Optimizely
• KISSmetrics / MOZ
• Pay attention to everyday shopping
DISCLAIMERS
• Common sense / holistic approach
• Just because it worked for Johnny…
• Low traffic sites
General / social marketing
On-page SEO
Email Marketing
HOMEPAGE
HOMEPAGE
Define yourself quickly & concisely
HOMEPAGE
Get them off of your homepage
HOMEPAGE
Slideshows
HOMEPAGE
HOMEPAGE
Account creation & recognition
SITE SEARCH
SITE SEARCH
Cater to these visitors!
SITE SEARCH
CATEGORY PAGES
CATEGORY PAGES
• Display relevant data
• Does ‘Buy Now’ make sense?
CATEGORY PAGES
CATEGORY PAGES
Standard grid vs. line item
CATEGORY PAGES
Consider ‘Quick View’
PRODUCT PAGES
PRODUCT PAGES
Clear CTA – High on the page
PRODUCT PAGES
Reinforce stock levels & shipping expectations
PRODUCT PAGES
Customer generated content
PRODUCT PAGES
Image submission / Instagram feed
PRODUCT PAGES
Keep on page vs. redirect to basket
BASKET PAGE
BASKET PAGE
BASKET PAGE
BASKET PAGE
BASKET PAGE
Editable attributes // 1 Click wish list
BASKET PAGE
Minimize other actionable items (e.g. Remove button)
GENERAL CHECKOUT
GENERAL CHECKOUT
• Remove unnecessary global elements
• Keep forms at top of page
• Limit form fields / Consolidate ‘terms’
• Make customer service accessible
• Reinforce trust symbols
• ‘Magic cookie’
• Don’t yell “coupons” at them!
• Pay attention to your goal funnel
GENERAL CHECKOUT
GENERAL CHECKOUT
GENERAL CHECKOUT
MOBILE
