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Aurelija Pavilionyte Product Manager
EXPERIMENTS
MULTIPLATFORM SOCIAL NETWORK Mobile, Desktop, Android, Blackberry, J2ME
19 MILLION USERS Nigeria, Ghana, Kenya, Vietnam, Indonesia
NG
WHAT IS ESKIMI
3 3
WHY EXPERIMENT
4 4
TIME FOR EXPERIMENTS
5
Business Target
PAGEVIEWS
ADS REVENUE
MESSAGES SENT
RETENTION
TIME SPENT
PHOTOS UPLOADED
BRAIN POWER
6 6
TAGME GAME NEW WEB DESIGN REDESIGNED HOME PAGE
SOLVING OUR PROBLEMS
SOMETIMES YOU WIN SOMETIMES YOU LEARN
8 8
THE BIGGEST PROBLEM
9 9
30% INCREASE
SOLVING USER PROBLEMS
FIND AND SOLVE THE BIGGEST PROBLEM FIRST
11 11
GENERATE IDEA RUN SMALL, FAST TEST
IMPROVE FUNCTIONALITY
VALIDATE IMPACT DEVELOP MAIN FUNCTIONALITY
KEEP IT RUNNING AND CELEBRATE
EXPERIMENT PROCESS
12 12
!
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#
$ ENGAGEMENT
CONTINUITY
PAGE VIEWS
IMPACTED USERS
% SUCCESS METRICS
METRICS
OLD GAME FUNCTION
Reduce buttons from 6 to 2
Might increase by 500%
Small test done in one day
EXAMPLE 1
NEW GAME FUNCTION
Easy concept game idea
Might spread viral
Test with basic functionality
EXAMPLE 2
Add more functionality
Improve functionality
15 15
3
4
5
1
6
2
NOT WORKING… WORKS!
RUNNING EXPERIMENTS
16 16
SOLVE USER PROBLEMS
&
'
$ (
RUN SMALL TEST FIRST
LEARN FROM FAILED EXPERIMENTS
MOST IMPORTANT PROBLEM FIRST COMPANY GOALS
LESSONS LEARNED
