Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media products predominantly use conventions of real music videos, Digipaks and magazine adverts.

Before I started to film my music video I stared to research into different conventions of a indie rock video. I looked at bands music video’s such as Coldplay, The Script, You Me At Six and

the Killers and took great inspiration from them. I also wanted to use the information that a member of the actual band had told me, this was that the song was about one of his friends

that had passed away from drowning. I felt like I had to make the video represent how slow moving on from a death is but

how it does get better over time. I also felt that it was key that the video was shot by water.

After I finished my research and planning I began to make my video. in the video I use, developed and challenged key conventions that I had found that I found whilst researching, These were…

Lip SyncingLip syncing is probably the most important convention when making a music video of any genre. If the words don’t match what you are saying you will loose your audience, its as simple as that. So obviously I used this technique in my music video. Because I want the audience to feel a connection with the performer, I had to make sure that he got the words right and made it look believable. I felt that I did this well and I got the result that I wanted in the end.

Performance

Having my music video as all performance based was really idea that I thought would work well for this song. This being because I felt that I could use more creative techniques if I was to do a performance piece. It allowed me to get into the band and show the inner working of how they played and I feel that my audience would prefer to see their artists performing than pretending to be in a fake make believe world.

Mise En Scene

I decided to challenge the conventions I found whilst researching for Mise en scene. This was mainly because of the budget restrictions and most of the videos I researched were shot in extreme locations or had show off outfits. But I think that it makes my video more real. Its not the artists saying; look I'm better than you, I can wear expensive clothes and travel to amazing locations and afford the best equipment.They are liberating the audience by being exactly like than which sticks to one of my objectives which was to interact with the audience.

Camera shots.

Extreme Close ups. I wanted to split the video in two halves so for the second part of the video, where the tempo of the music quickens, I decided to change how close the audience go to the performer. This challenged the conventions of normal indie-rock music video’s because they tend to either use different camera shots throughout the video. I did this because I wanted the audience in first half of the video to feel a little distanced from the performers.

Other shots • In contrast to what I said in the

slide before. Throughout the video I did use the conventions that I found whilst researching. This being that indie rock videos tend to use a range of different shot types in their video’s.

• They almost all use an establishing shot at the start of the video to show where the video is. They also use close ups, medium shots, long shots, tracking and handheld cameras all of which i used in my music video

Editing• The main editing style that I

used was dissolving technique. I manly used this technique because I wanted to show fluidity, like water, to connote the death of the band members friend.

• Another technique that used was to cut on the beat, this was because it makes the video look more crisp and edgeless.