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SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
INSPIRATION
INSPIRATION
SHESUMMITS16
ERIN JACOBSONDesigner Tres Birds Workshop
MARY BETH MONTGOMERYCreative Director Formerly at Virgin Pulse
MELANIE TAYLORVP Content Strategy Inspirato
Designer Tres Birds WorkshopErinJACOBSON
Design Prompt
ldquoDesign a museum focused on Oregon ecologyrdquo
analytical scientific mathematical
Paralysis by analysis
creative passionateimaginati
ve
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
INSPIRATION
INSPIRATION
SHESUMMITS16
ERIN JACOBSONDesigner Tres Birds Workshop
MARY BETH MONTGOMERYCreative Director Formerly at Virgin Pulse
MELANIE TAYLORVP Content Strategy Inspirato
Designer Tres Birds WorkshopErinJACOBSON
Design Prompt
ldquoDesign a museum focused on Oregon ecologyrdquo
analytical scientific mathematical
Paralysis by analysis
creative passionateimaginati
ve
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
INSPIRATION
SHESUMMITS16
ERIN JACOBSONDesigner Tres Birds Workshop
MARY BETH MONTGOMERYCreative Director Formerly at Virgin Pulse
MELANIE TAYLORVP Content Strategy Inspirato
Designer Tres Birds WorkshopErinJACOBSON
Design Prompt
ldquoDesign a museum focused on Oregon ecologyrdquo
analytical scientific mathematical
Paralysis by analysis
creative passionateimaginati
ve
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Designer Tres Birds WorkshopErinJACOBSON
Design Prompt
ldquoDesign a museum focused on Oregon ecologyrdquo
analytical scientific mathematical
Paralysis by analysis
creative passionateimaginati
ve
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Design Prompt
ldquoDesign a museum focused on Oregon ecologyrdquo
analytical scientific mathematical
Paralysis by analysis
creative passionateimaginati
ve
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
analytical scientific mathematical
Paralysis by analysis
creative passionateimaginati
ve
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Paralysis by analysis
creative passionateimaginati
ve
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
creative passionateimaginati
ve
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
httpsvimeocom40462235
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
analytical scientific mathematical
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
You can try your hardest to capture the feeling of being of there ndash but no photo will ever compare to actually being on a summit or being on a trail
ldquo
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
creative passionateimaginati
ve
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Lisa Congdon
STOP THINKING START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
1
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
2
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
3
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
1
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
2
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
3
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
1
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
2
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
3
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
CREATIVE amp BRAND DIRECTOR
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
INSPIRATION IS EVERYWHERE
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
INSPIRATION SOURCE
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
INSPIRATION APPLIED
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
1CREATI
VE BRIEF
MY PROCESS NAMING
2 SEED
WORDS
3APPLY INSPIRA
TION
bull Never skipbull Gets all alignedbull Blueprint for the brand
bull Listenbull Common themes emergebull Create list
bull Be systematicbull Mine the internetbull Donrsquot fall in love
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
What are the qualities of a
great brand name
bull Suggestivebull Meaningfulbull Evokes imagerybull Has legsbull Emotionalbull Broad enough bull Interestingbull Easy to saybull Relevant
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
VICE PRESIDENT CONTENT STRATEGY INSPIRATO
Melanie TAYLOR
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
inspireme
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
YOU
LOO
K FU
NN
Y W
ITH
YOU
R HE
AD L
IKE
THAT
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
Just as people with different backgrounds solve problems better
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
You can become inspired by stepping outside your everyday world
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
Or even by looking closer inside your world
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummits16 melaniegt
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
QUESTIONS
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
EXPERIMENTATION
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SheSummitsExperimentation
A few truths and a dare
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
EXPERIMENTATION
SHESUMMITS16
MORLEY MCBRIDE
Founder More Creative By
Design
MEREDITH OLSENProgram Manager smith amp beta
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
A talent development and education company focused on helping employees get smarter in the
digital economy
DIGITAL and WAYS OF WORKING
SHESUMMITS16
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
iterativecollaborativecourageousexperimental
SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
WE ASK PEOPLE TO GET
EXPERIMENTAL
SHESUMMITS16
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Employees Donrsquot Experiment
65 of survey respondents say that experimentation is the most important quality for the agency to improve upon
SHESUMMITS16
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Carol S Dweck PhD
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
So we are here today to encourage you to get more
experimental
Experimentation is much easier with the necessary mindsets in hand
SHESUMMITS16
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
4 TRUTHS+ 1 DARE
SHESUMMITS16
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Can you see the future
SHESUMMITS16
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
An experiment is one of the few ways to gain knowledge you donrsquot already have
SHESUMMITS16
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
TRUTH 1 You must embrace the unknown
Uncertainty is certain
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Experiment to try or test especially in order to discover or prove something
SHESUMMITS16
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
ldquoThe most successful entrepreneurs donrsquot begin with the best ideas
mdash they discover themrdquo
ndash Peter Sims
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SHESUMMITS16
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
TRUTH 2 You can (and should) start small
Constraints are your friend
SHESUMMITS16
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
What yoursquove got is all you need
SHESUMMITS16
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
STORY 2 - digital paper
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SHESUMMITS16
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
SHESUMMITS16
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
ldquoA prototype is worth a thousand meetingsrdquo
ndash An IDEO saying
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Small experiments help us find ldquosmall winsrdquo
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
And ldquosmall winsrdquo help us make change happen
SHESUMMITS16
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
STORY 3 - digital video
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Before
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
1
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
2
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
3
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
4
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
5
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Tiny steps
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Tiny steps
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Tiny steps
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
TRUTH 3 You must repeatedly learn
Failing is just a dirty word for learning
SHESUMMITS16
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
ldquoIf I find ten thousand ways something wonrsquot work I havenrsquot failed
I am not discouraged because every wrong attempt discarded is just one more
step forwardrdquo ndashThomas Edison
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Your cheat sheet for experimental learning
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
TRUTH 4 You wonrsquot knowhellip if you donrsquot try
Inertia is a stubborn little bugger
SHESUMMITS16
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
WE DARE YOU
SHESUMMITS16
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
WE DARE YOUhellipto commit to try an experiment
at your very next meeting
SHESUMMITS16
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Activity We are going to design an experiment to make your next meeting morehellip (Pick 1)
efficientfocused
inspiringcollaborative
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Getting specific If you were successful at that goal what behaviors or outcomes would you want to see
(List 2) 12
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Buddy up Find a partner and share your goal and desired outcomes
(2 mins)
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Brainstorm Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s)
Constraints Your ideas must require lt1 hr lt$100 and lt3 people
Consider designing small experiments around the following elements
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Commit Pick one idea to experiment and fill out your Dare card
What are you going to try
When And with whom
What are you looking to learn
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Buddy up Find a partner and share your plan for your next experiment
(2 mins)
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Capture Learnings Remember to capture learnings from your experiments
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
TRUTHS 1 You must embrace the unknown 2 You can (and should) start small 3 You must repeatedly learn 4 You wonrsquot knowhellipif you donrsquot try
DARE Get to it Donrsquot over think it Try something new at your next meeting capture your learnings and build
SHESUMMITS16
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Thank youMorley McBride moemcbridegmailcomwwwmorecreativebydesigncom
Meredith Olsen meredithsmithandbetacomwwwsmithandbetacom
SHESUMMITS16
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
MAKING
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
MAKING
SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President Product
SARA MILLERSenior Director People amp Culture
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Making HavenlyDisrupting Interior Design
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Our Story
bull Founded in 2013 by 2 sisters
bull Joined as COO and Co-founder in June 2014
bull Raised $13 MM in venture funding to date
bull 40+ people + hundreds of designers on platform
bull Goal To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
We Match You With Your Perfect DesignerWe use an algorithm to assess your style and match you with a few of our trained designers You choose your favorite
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Who Works With You OnlineYou get two ideas for your space and revisions (and designer time) to get the perfect design
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
You Buy With UsYou buy whatever you like from your design all in one place all online at the best price possible
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
We Believe that Everyone Deserves a Beautiful
Home
Disrupting the interior design market
bull Pricing
bull Workforce
bull Vendors
bull Product and technology
bull CultureSHESUMMITS16
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Pricing ndash ldquoLess than a dressrdquo
bull Traditional service ndash hourly + markup
bull $199 per room
bull $79 for a mini
bull Free Design Quickie through our App
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
WorkforcePairing Excess Supply
with Increased Demand
bull Attracting highly skilled but under-utilized interior designers
bull 75 of our designers have degrees in the field
bull Tools for remote work
bull Benefitsbull Flexible schedulebull rdquoReal design workrdquobull Outsource back-office tasks
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Vendors amp Product
bull The complete ldquohomerdquo marketplace
bull Retail trade wholesale
bull Stocked Custom
bull Keep your existing pieces
bull Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Making HavenlyEvolution of a disruptive product
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
bull Help clients clearly articulate their needs
bull Foster a personal relationship
bull Facilitate collaboration between client and designer
People Want This Service - Now What
SHESUMMITS16
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
Version 1 Choose your own adventure - phone or online
People hated thishellip
Version 2 Show Donrsquot Tell
People hated thishellip
Version 2 Show Donrsquot Tell
Version 2 Show Donrsquot Tell
They Love It
Our Mission Become a Clientrsquos ldquoDesign BFFrdquo
bull Fostering the personal relationship
bull Reduce anxiety of taking offline world online
bull Promote brand loyalty and repeat purchase behavior
SHESUMMITS16
Not Everyone is a Phone Call Person
Shersquos real we promise
The online conversation
Make Giving Feedback Delightful and Easy
Hypothesis Clients will give helpful constructive feedback if we provide structured examples of ldquonegativerdquo feedback and make the process more visual
Path Forward Always Be Curious
bull Refine the hypothesis with analogs
bull Review data
bull Client + designer interviews
bull User testing
bull Iterate
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
They Love It
Our Mission Become a Clientrsquos ldquoDesign BFFrdquo
bull Fostering the personal relationship
bull Reduce anxiety of taking offline world online
bull Promote brand loyalty and repeat purchase behavior
SHESUMMITS16
Not Everyone is a Phone Call Person
Shersquos real we promise
The online conversation
Make Giving Feedback Delightful and Easy
Hypothesis Clients will give helpful constructive feedback if we provide structured examples of ldquonegativerdquo feedback and make the process more visual
Path Forward Always Be Curious
bull Refine the hypothesis with analogs
bull Review data
bull Client + designer interviews
bull User testing
bull Iterate
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Our Mission Become a Clientrsquos ldquoDesign BFFrdquo
bull Fostering the personal relationship
bull Reduce anxiety of taking offline world online
bull Promote brand loyalty and repeat purchase behavior
SHESUMMITS16
Not Everyone is a Phone Call Person
Shersquos real we promise
The online conversation
Make Giving Feedback Delightful and Easy
Hypothesis Clients will give helpful constructive feedback if we provide structured examples of ldquonegativerdquo feedback and make the process more visual
Path Forward Always Be Curious
bull Refine the hypothesis with analogs
bull Review data
bull Client + designer interviews
bull User testing
bull Iterate
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Not Everyone is a Phone Call Person
Shersquos real we promise
The online conversation
Make Giving Feedback Delightful and Easy
Hypothesis Clients will give helpful constructive feedback if we provide structured examples of ldquonegativerdquo feedback and make the process more visual
Path Forward Always Be Curious
bull Refine the hypothesis with analogs
bull Review data
bull Client + designer interviews
bull User testing
bull Iterate
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Shersquos real we promise
The online conversation
Make Giving Feedback Delightful and Easy
Hypothesis Clients will give helpful constructive feedback if we provide structured examples of ldquonegativerdquo feedback and make the process more visual
Path Forward Always Be Curious
bull Refine the hypothesis with analogs
bull Review data
bull Client + designer interviews
bull User testing
bull Iterate
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
The online conversation
Make Giving Feedback Delightful and Easy
Hypothesis Clients will give helpful constructive feedback if we provide structured examples of ldquonegativerdquo feedback and make the process more visual
Path Forward Always Be Curious
bull Refine the hypothesis with analogs
bull Review data
bull Client + designer interviews
bull User testing
bull Iterate
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Make Giving Feedback Delightful and Easy
Hypothesis Clients will give helpful constructive feedback if we provide structured examples of ldquonegativerdquo feedback and make the process more visual
Path Forward Always Be Curious
bull Refine the hypothesis with analogs
bull Review data
bull Client + designer interviews
bull User testing
bull Iterate
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Hypothesis Clients will give helpful constructive feedback if we provide structured examples of ldquonegativerdquo feedback and make the process more visual
Path Forward Always Be Curious
bull Refine the hypothesis with analogs
bull Review data
bull Client + designer interviews
bull User testing
bull Iterate
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Making Havenly Team amp Culture
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Founders
Passionate Doers
High Growth
Sustained Growth
Stages of Startup Teams
SHESUMMITS16
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
What is culture
bull How we work
bull What we value
bull The way we interact
bull What gets recognized amp rewarded
bull What will make us win
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Teams are madeCulture is articulated
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Ask the current team
bull How do they describe the culture
bull What makes you proud to be on this team
bull What values amp attributes do you encourage
Survey Leadership
bull What are your strengths
bull What drives you crazy
bull What sets you apartbull What do you value
about the people around you
bull What has made you successful
Gather Stakeholders
bull Where does everything intersect
bull Where is the company going
bull What has made the company successful to this point
bull What will you need to grow
bull Who do you want to work with
bull Food and drinks
How
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly Wehellip
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
COURAGE
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
COURAGE
SHESUMMITS16
ALE LARIUFormer Executive
Creative Director Frog Design | Founder
SheSays Global
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
ALE INTRO HERE
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Today we covered INSPIRATION EXPERIMENTATION MAKING
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity
SHESUMMITS16
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
COURAGE AS A SIMPLE QUESTION What have you got to lose
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
A case study
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Courage to change the status quo
SHESUMMITS16
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
ALE INTRO HEREproductservice creation
FROM
productservice
messaging
TO
LBiAgency RepublicMcCann Erickson
amp others frog design
Courage to change your career
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Courage to do what change a habitspeak upstart a movementto lead
SHESUMMITS16
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Courage to change vs courage to lead
SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerouspatienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
SHESUMMITS16
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Listening and giving time
PRINCIPLE 2
SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Practice adaptive mentoring
PRINCIPLE 3
SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Have a visionPRINCIPLE 3
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
HERErsquoS MINE redefine the way people connect and lead
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
What is yours
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
What is yours donrsquot worry I hadnrsquot figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
WHERE TO STARTPositioning Define how you are different and what is unique about you
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
YOUR VISIONWhat are you here to
do in the world
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
WHYIt helps you build-up courage
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
ONE tangible thing that you can do today to build up courage is to create your vision
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Letrsquos try
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Wrap-up
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
Thanks
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
SHESAYS DENVER PRESENTING SPONSOR
SHESUMMITS CONFERENCE SPONSORS
SHESAYS DENVER SPONSORS
