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Carl B. Forkner, Ph.D.
Social MediaYour Job Search Secret Weapon
What is Social Media ?
What is Social Media ?
GOOGLE+
YOUTUBE
Who is Online?
Who is on Social Media?
Who is on Mobile Social Media?
2
332 Musers
4
284 Musers
3
300 Musers
5
70 Musers
1st
1.35 Busers
Number of ACTIVE Users on the most popular sites
2014 Data
2014 Data
2
135 M (40%)
users
1st
864 M (64%)users
4
66 M (22%)users
5
36 M (51%)users
Number of DAILY Individual Users on the most popular sites
3
100 M (35%)users
Who is on Social Media?
Do I need an online presence?
90% of HIRING MANAGERSand job recruiters reviewonline information aboutjob applicants beforemaking a hiring decision.
Of those, over 70% saidthat they rejected candidatesbased on information that theyfound—or didn’t find—online.
What do “they” think?
86% of employers thinkcandidates should takeat least one action tomake their profiles moreemployer-friendly.
60% of recruiters thinkcandidates should takesteps to hide personalpictures. (Only 51% do)
56% of employers believeyou should delete objectionable wall posts -even if you didn’t write them.
AnonymousJuly 15
XXXX this so called legal system! Serve and Protect my XXXXX XXX!
36% of employers thinkcandidates should omitpolitical/religious viewsfrom their profiles.
(Comment on the Barack Obama FB page) If you
wanted to work for "us, the people", why do you continue
to place fundraisers ahead of real issues. You couldn't
even visit the border in Texas and see the travesty
yourself. Instead you hide behind speeches that say one
thing yet you do nothing. IMPEACH!
86%60%
56%
36%
What makes you a good prospect?
Over 20% of HR Managers said they found something to convince them to hire an individual!
57%Candidate conveyed aprofessional image
50%Got a good feel for thecandidate’s personality
50%Candidate was well-rounded, showed awide range of interests
49%Candidate’s backgroundinformation supportedprofessional qualifications
46%Candidate wascreative
43%Great communicationsskills
What makes you a bad prospect?
Over half of HR Managers said they also found something to convince them NOT to hire an individual!
50%Candidate postedprovocative orInappropriate photos or information
33%Candidate badmouthed previous employer
28%Candidate made discriminatory remarks on race, gender, religion, etc.
48%There was info about drinking or using drugs
30%Candidate had poor communication skills
24%Candidate lied about qualifications
There is only one question…
Why are younot on
Social Media?
What is Social Media ?
GOOGLE+
YOUTUBE
Employers Preferred Sites?
45% of companies use Twitter to find talent
50% of companies use Facebook to find talent
80% of companies use LinkedIn to find talent
93% of recruiters actively use LinkedIn to source new employees for client companies
Recruiters vs. Job Seekers
93%
38%
66%
52% 54%
34%
Recruiters
Career-Seekers
55%
• How many of you are on Facebook?
• How many of you knew before today that you can find jobs on Facebook?
• Yes – YOU CAN!
Finding jobs on Facebook
You can use the Facebook Search Windowmuch like you use Google Search!
Finding jobs on Facebook
Search for a particular
company in Facebook.
Look for a “careers” or “jobs”
link
Getting to the position info
This one is listed for Phoenix!
A sad Facebook fact
• Many companies have a Facebook Company Page that sits online un- or under-utilized.
• That means THEY are missing a potential employee market, and…
• …YOU are missing potential job-seeking resources.
• It is a sad lose-lose situation…
LinkedIn – Professional Networks
• Six Critical Profile Components• Name, Headline, Industry, & Location• Professional Photograph• Summary• Current & Previous Work Experience• Education & Skills• Connections (50+)
• Search for jobs
• Network for jobs
Finding the Right Companies
Select “Companies” from the “Interests” Menu
Type in a Company Name or Industry
Finding the Right Companies
Matching Company Profiles
Matching Company Options
Matching Company Groups
Current Employees
Past Employees
Job Postings
Following Companies
Company News
Who You Know
Click to Follow
Company Profile Click to See Jobs
Job Postings at Target Companies
Job Postings!
Job Postings at Target Companies
Job Posting
# Applicants so far
Job Description
Requirements
Begin a Targeted Network
• Identify and send a connection request to people in companies you targeted for your career.
Begin a Targeted Network
• Note the potential connections and what
positions they hold in the company…
1. Select contacts based on your skill set
2. Connecting with HR & Recruiters may link you
into the company better…
Recruiter
Specific Field of Focus
Introductions
• Some people on LinkedIn do not allow people not already at least a 2nd level contact to request to connect directly.
• Introductions allow your contacts to “introduce” you to another person.
This is also good if you want to contact with a senior HR or Hiring Manager—it is best to go through a contact you both already know, much like having a company employee hand your resume to the Hiring Manager or HR…
Introductions
• Search for a contact’s name
• When you open the person’s profile, scroll down until you see how you are connected in the righthand column.
YOU are Here…
Contacts who mayIntroduce You
Target Contact
• Hashtags allow you to search through Social Media by Category!
• Caution: Hashtags are only as good as the person assigning the hashtag… Spelling, miscategorization, etc…
• BUT… Hashtags work to search on ALL popular Social Media!
Hashtags! #
Twitter job search varieties
Twitter job search varieties
So…
What if you already know the type of job you are looking for?
What if you could avoid sifting through all the other jobs to find your niche?
Then you should try TweetChat!
Tweetchat.com
• Allows you to follow specific #Hashtags as people post messages tagged with them.
• You can also join in the conversation much like a chat room format focused on that #Hashtag.
Tweetchat.com
• 15 seconds later, an alert popped up that 3 more posts had been made for #jobs…
Tweetchat.com
You can block irrelevant posters (based on your job search criteria)
You can highlight postings of interest so you.
Question..?
WHAT IF JOBS
CAME TOYOU?
www.tweetmyjobs.com
TweetMyJobs.com DOES NOT require you to have a Twitter account!
Let’s look at one more: Google+
GOOGLE+1.6 Billion users53% positive45% are active users
Google+
• What happens if you search for “Employment” on Google?
• What happens if you search for “#employment” on Google?
Social MediaFocus in theSearch…
But… That’s not all!
You can also find jobs on:
But… That’s not all!
Do you know about this one?
…and your town!
Nextdoor – Focused on Your Local Area
What next?
Get Up, Get Out, Get Going!
• The computer can only take you so far…
• Get out and take a first-hand look at your target companies• You may be able to get a brief tour through a connection!
• Networking opportunities abound in the Phoenix Metro area!
Networking Opportunities
Google Search is Your Friend…
Networking Opportunities
http://professional-networking.meetup.com/cities/us/az/phoenix/
Networking Opportunities
http://professional-networking.meetup.com/cities/us/az/phoenix/
Networking Opportunities
http://www.executivesnetwork.com/
(This group is for Director-level positions and above)
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