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Training presented at #Toastmasters District 37 Fall Conference November 1, 2014. This presentation covers the 5 major social media networks: Facebook, Twitter, LinkedIn, Pinterest, Google Plus. Includes selecting the right social media for your target market, common buzzwords, and best examples of posts.
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Successful Marketing with Social Media
District 37
2014 Fall Conference
Presented by: Sharon Dawson, ACS, ALB
Date: November 1, 2014
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Follow Along on Your Mobile Device
www.slideshare.net/SharonADawson
Twitter: @SharonADawson
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Take OUT your Cell Phone
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By the Numbers
72% of internet users are on Social Media
71% of them access from a mobile device
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Target Market
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Summary
Facebook: 19-49, Users 65+Twitter: 18-29, Time SensitiveLinkedIn: 50-64, High Income, College Pinterest: 15-29, Women, VisualGoogle Plus: Hangouts, Reviews, Maps
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What’s the Best Fit
for Your Target Market
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Buzz Words
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FansShares
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HashtagRetweetHandle
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PinBoard
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PlusShare
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“Your Behavior Creates Your Brand”
~Conor Cunneen
Post on Brand
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Best Posts
Short and To The PointPictures and VideosAsks QuestionsPlays on Emotion
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Post Examples
The Good, The Bad, and The Ugly
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Facebook Great Posts
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Facebook Posts Need Help
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Twitter Great Tweets
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Twitter Tweets Need Help
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LinkedIn Great Posts
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Pinterest Great Pins
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Google Plus Great Posts
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Winner for best tweeting using #D37Conf
Bobby Carroll @rewebcoach
Michelle Bennett @micbenn
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