Embed Size (px)
Citation preview
The art of winning more business with LinkedIn Jon RiversChannel Partner Manager
MKT03
Agenda• Who Am I
• Inspiration
• The Social Scene
• LinkedIn Do’s & Don’ts & What it has to offer
• Share, Share & Share
• Daily Plain
• Tools - Microsoft’s Social Engagement
• Takeaways
• Question & Answers
• Credits
• Contact Information
Who Am I?Channel Partner Manager @ Data Masons – EDI for Dynamics ERP
Over 13,000+ Connections on LinkedIn with approx. 70% within the Microsoft Dynamics Ecosystem
Social Media Ambassador for events like Convergence, WPC and other events
Social Media Speaker at events like Convergence, Summit, UG Webinars, and others
InspirationThe Art of Social Media: LinkedIn Edition
People are sharing more than ever before
1M pieces of content shared every 20 minutes
300 hours of video uploaded to YouTube per minute
5,700 tweets per second
Being social vs. strategic social
Only
17% of US companies identify their social strategy as mature.
83% of Fortune 500 companies have corporate Twitter accounts
80% of Fortune 500 companies are on Facebook
97% of Fortune 500 companies have a corporate presence on LinkedIn
6 out of every 10 LinkedIn users are interested in industry insights
What’s top of mind for savvy social-minded companies?
Drive engagement
Analyze sentiment
Listen everywhere
72% of all internet users are now active on social media
Pew Research Center
Listen to what people are saying
Learn how people really feel about your business
See how you stack up to competitors
Listen everywhere
39% of companies do not track their social media responses at all
Satmetrix
Determine your share of voice across social channels
Know who your key influencers are
Figure out what is resonating with the market
Analyzesentiment
55% of companies ignore all customer feedback on Twitter and Facebook
Satmetrix
Foster conversations about your brand across social channels
Turn insight into action with proactive participation
Capture feedback and respond quickly to escalated issues
Drive engagement
1Source: http://www.mediabistro.com/alltwitter/brands-ignore-customers-social-media_b22814
Groups
What does LinkedIn Have to Offer
Personal Profiles Company Pages
Make your profile standout from the crowd
Polish up your LinkedIn Profile to
take advantage of the Social Media Juice of
Linkedin.
Tips: Complete the your profile, keep it up-to-date, add a
picture as that screams you don’t
care!
LinkedIn Don’ts
Inappropriate LinkedIn Profile
Pictures
Be Professional & Serious
Keep your options to yourself!
Microsoft Community related information
Thought Leadership
EDI Related Articles
Social Media Articles
Stay focused
Groups
Company Page
Share, Share & Share
Proof that LinkedIn WORKS!Social: Website visitors from social
Google+
15-30mins Daily PlanPost Updates during the day
Review & add content to Groups
Review & Engage with who has changed jobs/have anniversaries
See how has been looking at my profile & engage as necessary
Post content to Company Page
Microsoft Social Engagement
Social Listening
Social CRM
Social Analytics
Social Engageme
nt
Social listeningListen to what people are saying globally across Twitter, Facebook, Blogs, Videos and 5,000+ news publications and wires.
Key influencersIdentify and follow people actively talking about your brand, products, or services.
Sophisticated alertsDetect trends and listen for specific posts to keep you informed on the topics you care about.
Social Listening
Sentiment analysisGain a true understanding of your business, customers and topics that matter most.
Share of voiceTrack and measure topics you care about across all sources.
Buzz analysisGet insights at a glance with the ability to analyze by location and key metrics such as: volume trends, share of voice, text mining and tag clouds visualizations.
Social Analytics
Social Engagement
Engage and collaborateCollaborate with teams to build deeper relationships with customers by engaging on Twitter and Facebook.
Community management
Social Center provides a platform for community managers to interact with customers, fans and critics.
E2E customer experience
Transform social interactions into end-end customer experience with the ability to create CRM actions like cases and opportunities from social posts.
Social SalesWin faster when you leverage social to identify and act on buying signals, monitor key developments at your top accounts and track competitors.
Social MarketingManage your brand reputation, nurture influencers, measure campaign effectiveness and strengthen your community management.
Social CareKeep customers happy by identifying any customer issues and trends early on and being proactive on Twitter and Facebook.
Social CRM
Takeaways
More active you’re on LinkedIn the more exposure you get which in turns brings more awareness of who you are and what you do!
Questions & Answers
Thank you
www.linkedin.com/in/jonrivers/
@Jon_rivers or @datamasons
https://plus.google.com/+JonRivers
http://www.datamasons.com/blog/
Contact Information
Credits: The Art of Social Media: LinkedIn Edition
