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THE MINIMUM LOVEABLE PRODUCT @ K U N G F U C A R L O S
C A R L O S S A B A / U X B R I G H T O N / J A N U A R Y 2 0 1 5
GOOD AND CHEAP NOT FAST
CHEAP AND FAST NOT GOOD
GOOD AND FAST NOT CHEAP
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
OR A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
“A startup is a temporary organisation designed to
search for a repeatable and scalable business model.”
Steve Blank
9/10 STARTUPS
FAIL
“THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM VIABLE PRODUCT
“IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
“THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM LOVEABLE PRODUCT
THINK BIG
START SMALL
“BUILD SOMETHING THAT A SMALL
AMOUNT OF USERS LOVE”
SOURCE: Y COMBINATOR
10 TIPSTO MAKE IT MINIMUMLOVEABLE
1. BUILD SH!T THAT MATTERS
STARTWITH
WHY?
THE VISION
TIP
PINPOINT YOUR PURPOSE & VALUES
2. STAY FOCUSED
IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
3. TIMEBOX IT
4. SOLVE ONLY HIGH VALUE PROBLEMS
5 MINS
LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
TIP
VALUE PROPOSITION CANVAS
5. ADD SUPRISE AND DELIGHT
CREATE AN EMPATHY MAP
TIP
6. INVEST IN DESIGN
DESIGNFOR
EMOTION
OR PERSONAS
TIP
7. GET ‘EM HUNGRY
TIP
8. BUILD YOUR TRIBE
WHO’S GONNA LOVE YA?
TIP CREATE A MANIFESTO
9. BUILD IN REMARKABILITY
SHOW YOUR PERSONALITY
IF YOU CARETHEY’LL CARE
6 STEPPS Social currency
Triggers Emotion
Public Practical value
Stories
TIP
10. MAKE IT PART OF A STRATEGY
GOOD STRATEGY DIAGNOSIS
GUIDING POLICY SET OF COHERENT ACTIONS
5 MINS
PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
IN SUMMARY
GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
VIABLE
VANITYFlickr image from angermann
VALIDATION
DELIGHTFUL
DESIGNFOR
EMOTION
(n) ROBOTA PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
REMARKABLE
THE NET PROMOTER SCORE
TRIBAL
BUILD YOUR TRIBE
8
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
BUT… BE AWARE
A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA
OR A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
@KUNGFUCARLOS WWW.SPOOKSTUDIO.COM