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A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). The MVP is a curse for ambitious technology companies that want to grow. In an increasingly transactional world, growth comes from long-term customer happiness. And long-term customer happiness comes when customers adore your product or service and want you to succeed. You should be thinking about what it will take for customers to love you, not tolerate you. Really think about the type of mindset change it would take. Learn what it would take to create a Minimum Lovable Product (MLP) and be happy.
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www.aha.io© Aha! 2014
The Minimum Lovable Product(forget MVP)
www.aha.io© Aha! 2014
A can of cat food is a Minimum Viable Product (MVP) when you are starving
www.aha.io© Aha! 2014
But it’s highly unsatisfying and unlikely to generate a loyal following (of humans)
www.aha.io© Aha! 2014
That’s one of the problems of the MVP approach. It strives for ‘barely enough’
and never great
www.aha.io© Aha! 2014
It results in products that mostly work but never delight
www.aha.io© Aha! 2014
Definition:
The MVP is a new product with just the necessary features to be deployed, but no more
www.aha.io© Aha! 2014
But will that make customers love
you?
www.aha.io© Aha! 2014
Growth comes from long-term customer happiness
www.aha.io© Aha! 2014
And long-term customer happiness comes when
customers adore your product and want you to
succeed
www.aha.io© Aha! 2014
What would it take for customers to love you—not tolerate you?
www.aha.io© Aha! 2014
What would it take to create a Minimum Lovable Product (MLP)?
www.aha.io© Aha! 2014
While the true adoption of the MVP is a strategic approach to getting product out the door…
www.aha.io© Aha! 2014
…when applied, can yield to unsatisfactory products
www.aha.io© Aha! 2014
Rather than asking what do customers really want, or what would delight them
www.aha.io© Aha! 2014
The conversation always returns to what’s the minimum viable product and when can we get it to market
www.aha.io© Aha! 2014
The problem is that the two major
principles driving the MVP are flawed
www.aha.io© Aha! 2014
1: The MVP reduces waste
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The MVP never reduces waste
because it never delivers what the
customer really wants
www.aha.io© Aha! 2014
2: The MVP accelerates time to market
www.aha.io© Aha! 2014
The MVP may very well get you
something to market first but even in an
emerging market you will not be a serious
contender
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• Helpdesks before Zendesk
• Tablets before iPads
• Electric cars before Tesla
• CRM tools before Salesforce
There were …
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Chasing the MVP forces you to sprint faster and faster chasing fool’s gold
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Assuming you want to start thinking about creating love and others are willing to give you a chance …
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Here are a few ways to determine if you have succeeded in identifying a Minimum Lovable Product
www.aha.io© Aha! 2014
Find the big idea first
(The more of these characteristics you can check off for your idea, the more lovable your product will be)
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At least one person tells you it’s never been done
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Customers visibly smile when you describe it to them
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Someone swears when he hears the idea (in delight or disgust)
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You dream of using it and all of the features
you could add
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Only your CTO or top architects think it’s
possible
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People start contacting you to learn about what you
are building
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The top industry analysts are not writing about it
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We hope this inspires and excites you
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Interested in learning about what customers think of your product today?
Use our interactive tool to discover how lovable your product is
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Check out a free trial of our lovable software at Aha!
the new way to create brilliant product strategy and visual roadmaps
www.aha.io© Aha! 2014