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Using Bill of Services(BOS) to Achieve Effective Service Delivery
Gad Vitner and Moshe Avidan
Ruppin Academic Center
ISSIP Service Innovation Weekly Speaker Series Nov. 04, 2015
Agenda
• Introducing the world of services
• The Gap Model
• Service concept
• Bill of Materials (BOM)
• Bill of Services (BOS)
• General methodology of service industry
• BOS Example- Ruppin Academic Center Library
• Summary
Prof. Gad Vitner 2
The World of Services
• Achieve valuable service delivery.
• Meet customers’ Expectations, Requirements and Demand.
• To be delivered when needed, to the complete satisfaction of the customer.
• Service capacity:
– Excess capacity → Extra costs
– Insufficient capacity →Long waiting times
Prof. Gad Vitner 3
Service Concept
• Starting point for the development of operated strategy:
a. Set of benefits to be delivered to the customer.
b. Set of service component to support each benefit.
c. Set of processes/technologies/facilities to support each component.
Prof. Gad Vitner 8
Service Specifications
• For a given concept element: Define necessary procedures to ensure conformance with customer expectations
Service
Characteristics
Service Level
Different service levels require varying resource capacities in order to comply with a given service characteristics.
Prof. Gad Vitner 9
Service Specification
a b c
a
The Operational Dilemma
• Service Specification:
Should comply with customer’s expectations
BUT Should satisfy management ability to allocate the needed resources capacity/budget in order
to satisfy service characteristics.
Prof. Gad Vitner 10
Bill of Services (BOS) in service organizations
Referring to Bill of Materials (BOM) in manufacturing
• BOM- Tree Structured management mechanism containing all product’s components
Sub Assembly
Part
Component
Prof. Gad Vitner 11
Final Product
a b m
k
a b n
BOM Usage
a. List of components: Supports purchasing
b. Production Planning and Control:
Creating “work orders”-
Part/Quantity/Due Date
Prof. Gad Vitner 12
BOS Structure
Service
Category
Service
Characteristics
Service Level
Prof. Gad Vitner 13
Service Organization
a b n
a b m
k2 km k1
General Methodology of Service Industry
Prof. Gad Vitner 14
Customer
Needs Expectations
Service Specifications
Service Characteristics
Service Level
BOS
Service Capacity Service Costing
Customer satisfaction
Customer
Service Provider
Customer
Prof. Gad Vitner 15
Library
Support Services
Front Desk Services
Material order
Training Consulting
Books Papers
Staff Student
Loan/ Return
Phone Response
Copying
Shelf Search
Scanning Printing
Data Bases
Student Orientation
Interlibrary Loan
BOS Example
Prof. Gad Vitner 16
Front Desk Services
Loan/ Return
Phone Response
Shelf Search
BOS Example
Service Level: 5 min.
Prof. Gad Vitner 17
Front Desk Services
Duration (min) Arrivals/h Product
Week days
Loan/ Return 5 10 50
Shelf Search 4 4 16
Phone Response 3 6 18
weighted average 4.2 20 84
Friday
Loan/ Return 5 5 25
Shelf Search 4 3 12
Phone Response 3 8 24
weighted average 3.8 16 61
Prof. Gad Vitner 18
CategoryName CharacteristicName ServiceLevel Arrivals Duration Job Type Service
Days
Front Desk Services Loan/ Return, Shelf Search, Phone Response 08:00-20:00 20 4.2 Libririan Week days
Front Desk Services Loan/ Return, Shelf Search, Phone Response 08:00-13:00 16 3.8 Libririan Friday Friday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 08:00-10:00 6 4.2 Libririan Gen Sunday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 10:00-18:00 10 4.2 Libririan Gen Sunday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 18:00-20:00 6 4.2 Libririan Gen Sunday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 08:00-10:00 10 4.2 Libririan Gen Monday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 10:00-18:00 20 4.2 Libririan Gen Monday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 18:00-20:00 10 4.2 Libririan Gen Monday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 08:00-20:00 20 4.2 Libririan Gen Tuesday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 08:00-20:00 20 4.2 Libririan Gen Wednesday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 08:00-13:00 10 4.2 Libririan Gen Thursday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 13:00-20:00 6 4.2 Libririan Gen Thursday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 08:00-10:00 6 3.8 Libririan Gen Friday
Front Desk Services Loan/ Return, Shelf Search, Phone Response 10:00-13:00 16 3.8 Libririan Gen Friday
Service Data
Prof. Gad Vitner 19
Avg. Responsiveness per Arrival
vs. Capacity
Arrivals Duration
20
Shift 2 min. 3 min. 4 min. 5 min. 6 min.
12 1 0 0 120 239 359
2 0 0 0 0 0
3 0 0 0 0 0
4 0 0 0 0 0
0 0 0 0 0 0 0 0
120
0 0 0
239
0 0 0
359
0 0 0
-50
0
50
100
150
200
250
300
350
400
0 1 2 3 4 5
R
e
s
p
o
n
s
i
v
e
n
e
s
s
Capacity
2 min.
3 min.
4 min.
5 min.
6 min.
Duration
Prof. Gad Vitner 20
Avg. Idle Time per Server vs. Capacity
Duration
2 min. 3 min. 4 min. 5 min. 6 min.
1 239 0 0 0 0
2 480 360 240 121 2
3 560 480 400 321 241
4 600 540 480 421 361
-100
0
100
200
300
400
500
600
700
0 1 2 3 4 5
I
d
l
e
T
i
m
e
Capacity
2 min.
3 min.
4 min.
5 min.
6 min.
Duration -100
0
100
200
300
400
500
600
700
0 1 2 3 4 5
I
d
l
e
T
i
m
e
Capacity
2 min.
3 min.
4 min.
5 min.
6 min.
Duration
Summary and Conclusions
• For a given Concept/Service category/Service Characteristics/Service level
• BOS supports management with:
a. Calculating/Allocating resources capacity
b. Calculating the related costs
c. Conducting sensitivity analysis
Prof. Gad Vitner 21