Prepared By Javaria Ahmed

EXERCISE TO DEVELOP MISSION & VISION STATEMENTS

Prepared By Javaria Ahmed

WHAT IS A MISSION STATEMENT ?

Prepared By Javaria Ahmed

MISSION

STATEMENT

An important goal or purpose

A single sentence or assertion

Prepared By Javaria Ahmed

Therefore:

MISSION STATEMENT

Company’s Purpose

How it does ?

What it does?

For whom it does?

Prepared By Javaria Ahmed

WHAT IS A VISION STATEMENT ?

Prepared By Javaria Ahmed

`VISION

SOMETHING YOU IMAGE OR DREAM ABOUT

Prepared By Javaria Ahmed

Therefore:

VISION STATEMENT

Goals, Aspirations, Dream

Source of inspiration

Company’s True-north

Future picture

Prepared By Javaria Ahmed

A GREAT CONFUSION !

They are One and The Same

Prepared By Javaria Ahmed

MISSION STATEMENTSNAPSHOT OF TODAY

VISION STATEMENTSNAPSHOT OF TOMORROW

DIFFERENCE # 1

Prepared By Javaria Ahmed

MISSION STATEMENT What’s wrong with the world and how you intend to fix it.

VISION STATEMENTWhat the world will look like after you’ve finished changing it.

DIFFERENCE # 2

Prepared By Javaria Ahmed

MISSION STATEMENT Ideally should be narrow and specific.

VISION STATEMENTCan be broad and aligned with company’s

values.

DIFFERENCE # 3

Prepared By Javaria Ahmed

MISSION STATEMENT Tactics or steps taken to make vision a reality.

VISION STATEMENTDesired Future State.

DIFFERENCE # 4

Prepared By Javaria Ahmed

Why do we need a Mission & Vision statements?

Think about a Trip with friends

Consider you plan a holiday with your friends. You just call and say let’s go to a picnic !. You haven’t decided where are you going, how will you go, what will you take along etc. So when you all meet at a common point, you all are in different forms. One friend comes wearing sweat shirt and hiking books since he wanted to go for a hiking. Another comes in warm coats and snow boots since he thinks they are going to a snow hill. One comes in casual wear since he is thinking you all are going to a restaurant to have a meal.

Prepared By Javaria Ahmed

Why do we need a Mission & Vision statements?

So Result is :

A Failed Trip

Prepared By Javaria Ahmed

Why do we need a Mission & Vision statements?

Hence:

A lack of planning in personal or professional life leads us nowhere.

Prepared By Javaria Ahmed

Unified Culture

Advantages of Mission & Vision statements

Prepared By Javaria Ahmed

Improved decision making.

Advantages of Mission & Vision statements

Prepared By Javaria Ahmed

Inspire.

Energize.

Keep Focused.

Make accustomed to business.

Advantages Mission & Vision statements

Prepared By Javaria Ahmed

According to a researchFirms with formal mission statements have:• 2x average return on shareholder’s equity.

• Positive relationship to company performance.

• 30% high return on certain financial measures.

Advantages of Mission & Vision statements

Prepared By Javaria Ahmed

• Is brief

• Easy to remember

• Clear and To the Point

A Good Mission Statement

Prepared By Javaria Ahmed

Mission Statement

At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.”

Prepared By Javaria Ahmed

Mission StatementTo focus on our customer’s market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for our customers.

Prepared By Javaria Ahmed

Mission Statement

Organize the world's information and make it universally accessible and useful.

Prepared By Javaria Ahmed

• Is brief

• Easy to remember

• Clear and To the Point

A Good Mission Statement

Prepared By Javaria Ahmed

Vision Statement

Market leader in the motorcycle industry, emerging as a global competitive centre of production and exports.

Prepared By Javaria Ahmed

Vision Statement

At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders.

Prepared By Javaria Ahmed

Vision Statement

Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Prepared By Javaria Ahmed

TIME TO MAKE YOURS !

Prepared By Javaria Ahmed

Your Company Mission Statement

PART I

What is the problem that our organization exists to solve ? What need does this organization exist to resolve ?

PART II

What is the purpose of our organization ? Why does it exist? What is the ultimate outcome or result we are hoping to achieve?

PART III What business are we in? What do we do to fulfill our purpose? What is the broadest way in which we could state our work?

Prepared By Javaria Ahmed

• PART IV For whom do we do this work? Who is our target population, our audience, our market? PART IV Where do we do our work? What are our geographic boundaries?

Prepared By Javaria Ahmed

Let’s start by defining:

Where do we want to be in 5 or 10 years time?

What are our aspirations?

Your Company Vision Statement