Week 6 - Radio

The good news

Radio is not nearly as bad off as newspapers. Or even TV.

It remains a lot more viable.Why?

Radio more viable?

• A medium that is already very local by nature• Going digital is relatively simple

compared to print or TV• Radio is still an integral part of most

Americans’ lives (Source: Pew Foundation 2012)

Radio more viable?

• Radio was already undergoing a big transformation before the rise of digital

• 1996 Telecommunications act: massive deregulation

• What happened to radio? Clearstream did• Perfect timing for the rise of niche content

The same news

The same trends are affecting radio as television and print:

Listeners are turning away from traditional FM/AM radio stations and going online.

What are they listening to?

Where are listeners going

Streamed radioStreaming services PodcastsMP3 downloads

Where are listeners going?

40% percent of Americans now listen to audio on digital devices

In 2011, 34% of all Americans said they listened to either streaming of AM/FM stations, or Internet-only services (ie Pandora, Spotify, etc), or both in the previous month.

Where are listeners going?

In 2013: more than half (53%) of online Americans are listening to Internet radio

• Within that figure, 39% say they listen to personalized radio services

• 27% are listening to streaming audio from live radio stations, both local and outside

• 18% are listening to on-demand services, which involve paying a subscription for access to music libraries

Source: Edison, 2013

Radio now: It’s all about streaming

Radio still viable?

• 44% said their Internet radio listening is mostly replacing AM/FM, but not all Internet radio is happening at the expense of traditional broadcast

• 26% of Internet radio listeners say their listening is new time

Source: Edison, 2013

Streaming is growing very fast:

In 2012, streaming and subscription services generated $1.03 billion in

revenue.That was up 59% from the year before.

Source: Recording Industry Association of America

But where do people listen to the radio most?

In the car!

Connected cars used to be part of a Flintsone future…

Connected cars

Connected cars

Where are Internet radio listeners listening?

• 78% access it via a computer• 45% via a tablet• 33% via their car dashboard• 30% via a connected TV

Who is still listening to AM/FM?

Internet-only radio on the rise

Radio becoming…digital audio

The future of radio is….

DIGITAL:OnlineIn your connected carAcross all devices (smartphones, tablets, MP3 players, Xbox, connected TVs, etc)

What exactly is the thing we call

internet radio?

What is internet radio?

It as an umbrella term for streaming music,

streaming voice, and podcasting across the

internet.

Internet radio

1) pure on-demand streaming via specialized services (Spotify, Pandora, Last.fm, etc)

2) traditional radio streamed online, parallel to the stations broadcast on AM or FM

3) Internet-only radio that is presenter-driven: sounds like AM/FM stations but is completely web based

4) Internet-only radio that is pre-recorded streamed music

5) pre-recorded podcasts (grouped under radio because it is audio)

What is a podcast?

What is a podcast?

• Any kind of downloadable audio (and now video) content

• Hugely successful, driven by same principle as TV and newspaper: content when I want, where I want

Revolutionary: Any one can get in the content game.

Why is that easy?What does it remind you of?

The future of radio

So how is internet radio different from traditional radio?

How is the content different?How is the business model

different?

Content

• Unregulated• Much less formatted• Not as driven by advertising• Not driven by keeping-the-listener gimmicks• Less personality-driven and less personal• Less local (on the one hand)• More niche and customizable (and thus more local

on the other)• On demand

Business model

• Niche radio = more targetted advertising, higher value advertising

• Brands can avoid blanket national advertising• But there is the question of local advertising;

AM/FM stations still dominate• Niche radio can find other sources of revenue:

corporate investments, listener support (ie NPR, old model becomes new again)

And the future of AM/FM radio?

• Live events• Local content (weather, traffic, local news, local

personalities, etc)

What does this remind you of?

Conclusion

Radio listeners are like news consumers and TV spectatators, they want:

CustomizedNicheLocalMobileAnd they are going to want cross-platformDigital audio is still developing and the business

model not clear yet

Case study: community radio iradiophilly.com

Why use LinkedIn?

LinkedIn profiles rank extremely high on search engines. This means that when

recruiters or potential clients search for your name on the web, your LinkedIn

profile is one of the first things they are likely to find.

LinkedIn

What’s the most important concept to

remember about LinkedIn?

KEYWORDS

The 9 Steps to a Great LinkedIn Profile

1. List every job2. Write about every position3. Complete the specialties section4. Edit your sub header5. Build a strong network6. Create a personal URL7. Make your profile public8. Get recommended9. Stay active

Extra LinkedIn Tips

• go through job postings looking for commonly used words and phrases in your industry because these are often the terms recruiters will search. Include these in your descriptions

• Include interesting extras that can be professionally relevant:– An Amazon reading list– Links to blogs, Pinterest pages, personal profiles, previous

work, publications• Stay Active (update often, use it to search for

employers, stay on your contacts’ radar)