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5 Tips You Must Know Before Listing Your HomePresented By: Michael JohnsonCal BRE: 01966774
Tip 1: Get Your Own Pre-Approval• By getting a pre-approval you will know:
• How much home you can afford• Which homes are worth looking at
• You will also be able to:• Close faster when you find your new home
What Documents Will I Need to Provide?• Your Last 30 Days of Paystubs• Your Last 2 Years of Federal Tax Returns
• All Forms and Schedules• Your Last Two Months or Quarterly Statements of All Assets
Being Used • All Pages! Even if the page is blank
• Last 2 Years of W2’s
Tip 2: Get Your Home Ready to Sell by Completing a Pre-Listing ChecklistCurb Appeal Enhancements
Lawn Maintenance Mow Fill in bare spots Eliminate weeds
Run edger along driveway and sidewalks
Trim Shrubs Remove dead branches Remove or replace dying plants
and bushes
Checklist Cont…Outdoor Furniture | Patios | Decks
Clean all outdoor furniture Sweep Get rid of cobwebs Touchup paint as needed
Door Pillars, etc.
Add some fresh flowers New hardware if needed
Door Handle Outdoor lighting
Checklist Cont…Siding| House Numbers | Mailbox
Pressure wash siding Check Lowes or Home Depot for
rentals Check condition of house
numbers on home Change if necessary or consider
updating Check to make sure numbers
on the curb are visible Add fresh paint if needed
Check condition of mailbox
Checklist Cont…Windows and Screens
Clean widows and screens Re-paint if needed Re-caulk if needed
Checklist Cont…Inside Your Home
Declutter Clean out closets
Best practice is to leave at least half of the space empty
Clean out garage Have a yard sale Give things away Take unneeded things to
Goodwill Get rid of clutter! Rent a storage if there are
things you must keep
Checklist Cont…Clean All Rooms
Doors Windows Light switches Baseboards Walls Floors Carpet Mirrors
Checklist Cont…Kitchen
Clean appliances Fix broken tile Re-grout if needed Fix leaky faucets Replace damaged knobs Light Fixtures
Keep clean Consider updating
Consider painting cabinets Replace outdated hardware
Checklist Cont…Bathrooms
Make your mirrors shine Scrub grout Fix leaky faucets Lubricate shower door Check caulk around bath tub Check caulk around shower Replace caulk where needed Replace shower head if needed Replace noisy fan if needed Replace burnt out lights
Checklist Cont…Closets
Make them look BIG!!! Pack away things not being
used Organize clothes and shoes Lubricate doors and eliminate
squeaks Check hardware, replace if
necessary
Checklist Cont…Depersonalize (ask yourself “would other people want this in their home?”
Remove personal photos, certificates, awards, etc.
Pack away collections Dolls, stuffed animals, etc.
Remove exercise equipment Have something considered politically
correct? Remove it Depersonalize bathrooms by removing
toothbrushes, deodorants, bathrobe, etc. Remove pet stuff
Beds, bowls, chew toys Paint on walls should be neutral Remove outdated wall paper
Tip 3: Minor Upgrades are Better than Major Renovations (ask yourself “what do buyers want?”)
Minor Upgrades to Consider (Source: Consumer Reports)
Kitchen Upgrades ($300-5000) Potential Return: 3 to 7%
Repairs such as new faucets, light fixtures, burn marks on counters
Upgrades such as new countertops or new flooring, new appliances if needed
Bathroom Upgrades ($300-1000) Potential Return: 2 to 3%
Caulk bathtub Re-grout tile floor New Fixtures New flooring, vanity countertops New toilets (switch to something more
water efficient)
Minor Upgrades Cont…Paint & Exterior
Paint ($100-1000) Potential Return: 1 to 3%
Add a fresh coat wherever needed Kitchen and bathrooms are good
candidates for a complete paint job Whites and off-whites attract the most
buyers Enhance the Exterior ($150-7500)
Potential Return: 2 to 5% Mowing, trimming, etc. Fresh mulch for garden beds Replace cracked siding Power wash Repaint entry door Need a new roof?
Tip 4: Get pricing right!How NOT to price
Zestimates Zillow even states: “the
Zestimate is not an appraisal and you wont be able to use it in place of an appraisal
Any other AVM (automated Valuation Model) AVM’s are inconsistent and do
not account for upgrades, the state that your yard is in (for better or worse), and many other factors that affect your homes appraised value
Get pricing right. Cont….Also Important
When you interview Listing Agents, don’t just pick the agent who gives you the highest listing price Pricing a home too high can:
Scare away potential buyers Make it take longer to sell Botch a loan application if the
property doesn’t appraise…which will leave you looking for another buyer
Get pricing right. Cont….How To Properly Price Your Home
Comparative Analysis Check prices recently paid for
similar homes in your neighborhood Up to 6 months back. The more
recent the better Homes with identical
characteristicsSimilar square footageNumber of beds and bathsCondition and ageWithin a proper distance. Usually
within one mile
Get pricing right. Cont….Other Comparative Factors
Look at conditions of the sale Was it a short sale, estate sale,
standard sale, etc. Location Comparability
What kind of view does the comp have…better or worse?
Tip 5: A Solid Marketing Plan is CrucialInternet Marketing
Internet Advertisements Google Adwords Bing Ads Facebook Ads Instagram Ads, etc.
MLS Cascades to hundreds of sites like:
Zillow Trulia Redfin
Facebook community groups Linkedin Website traffic Blog posts Craigslist
A Solid Marketing Plan is Crucial. Cont…Email Blasts
Email local agents Hundreds of buyers agents can
be emailed at once with your property information
Email to customer database Just listed emails to customer
database in case they know someone looking to buy
A Solid Marketing Plan is Crucial. Cont…Traditional Marketing
Flyers Direct mail campaign
Networking Phone calls Yard sign
A Solid Marketing Plan is Crucial. Cont…Open Houses
Conduct a weekly open house
Side note – It’s important to use high quality photos for all marketing. The internet is usually the first place a potential buyer will see your property. Its is important to make a great first impression.
