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How To Use Yelp to Build And Manage Your Reputation

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AppFolio

• Property management and accounting• Online rent collection (free)• Prospect / guest card tracking• Vacancy Marketing• Website• Online applications & leases• Resident Screening• Mobile Inspections

…So You Run A More Successful Business

Complete Solution Includes:Web-Based Property Management Software

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01 Online Review Trends

02 Attracting More

Customers

03 Insights From Bill Tancer

04 Audience Q&A

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Yelp:A look at the numbers.

142 Millionmonthly visitors

77 Milliontotal reviews

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The Yelp App:Coming to a device near you!

72M 440k 65% 485k

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Who uses Yelp?Relatively Affluent, Educated Adults

Nielsen StudyHow consumers rank review sites @AppFolio @YourBizOnYelp #AppFolioChat

The Yelp Community:Relatively affluent and college educated /intrinsically motivated to share their experiences

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How To Attract More Clients

Optimize Your Listing:It’s Free, Quick, and Easy.

More at: biz.yelp.com/support

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Respond To Your Reviews & Strengthen Your Reputation

Start Here:www.biz.yelp.com

39%

13%

13%

27%

64%

Fact:Nearly 80% of Yelp reviews are 3-Stars or higher.

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Connect with Customers:Send a Private Message

Connect with Customers:Post a Public Comment

A+ Responses From A Five Star Business :

A+ Responses From A Five Star Business :

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Polling Question: If You’re Not Sure About Responding

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Insights From Bill Tancer

Bill TancerAuthor of Everyone’s A Critic

@BillTancer

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Don’t Explain the Cupcake

Explain the Cupcake

Explain the Cupcake

Don’t Explain the Cupcake

UtilitarianHedonic

Positive

Negative

According to Sarah G. Moore, University of Alberta, in studying how people share word-of-mouth experiences, explaining why they liked a positive hedonic experience will make them like it a little less, while explaining a negative hedonic experience will make them hate the experience a little less. The opposite is true of utilitarian experiences.

Explaining the Cupcake

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Audience Q&A

Follow us on Twitter

@YourBizOnYelp

BUSINESS SUPPORT CENTER

biz.yelp.com/support

BUSINESS OWNER LOG–IN

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How To Use Yelp to Build And Manage Your Reputation

@AppFolio @YourBizOnYelp #AppFolioChat