CSR Direct for 2012

GROW YOUR BOTTOM LINE IMMEDIATELY

RECRUIT EXPERIENCED, PRODUCTIVE AGENTS

WITH COGENT STEP RECRUITING

COGENT STEP RECRUITING: THE EXPERTS IN OUTSOURCED RECRUITING

WHY OUTSOURCE YOUR RECRUITING?

Today’s market is an excellent recruiting environment

• Seasoned professionals are seeking ways to be more productive

• They’ve proven that they are in it for the long haul

• They have experience and want to succeed


Build a solid foundation for growth

• Create a professional recruiting strategy to grow your bottom line

• Execute that strategy by partnering with Cogent Step Recruiting

• Drive success, don’t wait for it!


Recruiting experienced, productive agents will...

Increase your market share

Make an immediate impact on your bottom line

Raise your credibility in the marketplace

Create excitement within your office

About Cogent Step Recruiting…

• Professional recruiters committed to your growth

• Combined 60 years of real estate & business experience

We know real estate…

• Distinct advantages of third party recruiting

• Proven principles of outsourced specialization

We deliver results…


RECRUITING & YOUR BOTTOM LINE

Experienced Agent

Contribution

$10,000 - $25,000

+5 Agents / Year

+10 Agents / Year

+15 Agents / Year

Year 1 $50,000 - $125,000 $100,000 - $250,000 $150,000 - $375,000

Year 2 $100,000 - $250,000 $200,000 - $500,000 $300,000 - $750,000

Year 3 $150,000 - $375,000 $300,000 - $750,000

$450,000 - $1,125,000

Your Bottom Line Growth After 3

Years

$300,000 - $750,000

$600,000 - $1,500,000

$900,000 - $2,250,000 +

COGENT STEP INTENSIFIES YOUR RECRUITING

Step 1… Program Setup

• Assess your brokerage strengths

• Identify a strong value proposition…clear, concise & impressive

We work with you to…

• Recruiting best practices, telephone and consultative interview techniques

Consult with you about…

Collaborate to…

• Set program objectives, timelines & key performance indicators


Step 2…Send CSR Your Preferred Target List

• Every Prospect is called up to 5 x before we leave a voice mail

• We Call on different days at different times to maximize contact

• Our Objective:

…identify agent prospects who are interested in learning more about you

• We Always:

…leave them with a positive impression of your company!

Step 3…The CSR Team Calls


Step 4…We Fill Your Recruiting Funnel

• As we call, we engage agents to find any hot buttons

• We notify you immediately upon identifying them as an Agent Prospect

• Some will be ready to meet and others will want to talk to you first


Step 5…You Book the Face to Face Meetings

…Speak directly with 320 Agents; CSR maintains an 80% connect ratio

…Identify ‘interested’ Agents; 10 - 14% of your list or 32 – 45 Agent Prospects

For every 400 agents, we…

…Hold 20 – 30 Face to Face Agent consultation sessions

…Close 20% - Recruit 4 – 6 Experienced Agents

…Add to your bottom line immediately

…Create excitement and momentum in your office

Your goals…

COGENT STEP VALUE

Your Strongest Investment; Recruiting Experienced Agents

400 Target Agents - $2,900

Investment per agent recruited:

2 recruited - $1,450

3 recruited - $970

4 recruited - $725

5 recruited - $580

600 Target Agents - $3,900

Investment per agent recruited:

3 recruited - $1,300

4 recruited - $975

6 recruited - $650

8 recruited - $490

WHY COGENT STEP?

Cogent Step will…

Find and attract the highest value agents for your team

Create a buzz in your office and in the marketplace

Help you build more profit into your bottom line

Assist in demonstrating that Your Company is building for the future…

…. now!

PARTNERING WITH YOU TO HIRE EXPERIENCED AGENTS!

COGENT STEP RECRUITING: THE EXPERTS IN OUTSOURCED RECRUITING

CSR OUTSOURCED RECRUITING:

Todd Shyiak, President

[email protected]

250.682.2961

www.CogentStep.com

Real Estate

CSR Direct for 2012