Embed Size (px)
DESCRIPTION
A presentation given first at the Colorado Association of REALTORS State Convention in October of 2008. Revised and added onto several times since that first offering, "Expose Yourself" has been presented to hundreds of REALTORS around the country, and illustrates the rapidly changing business environment in which we work.
Citation preview
Expose Yourself!Social MediaTechnology
Colorado Association of REALTORS® 2008 State Convention
www.BradHanksSeminars.com Expose Yourself! Social Media Technology2
www.BradHanksSeminars.com
No children or animals were harmed or frightened in the filming of this segment. Even though the actor was fully clothed during the video shoot, counseling sessions were offered to each of the film extras participating. None suffered long-term psychological damage.
Expose Yourself! Social Media Technology3
So, What is Social Media?
“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
www.BradHanksSeminars.com Expose Yourself! Social Media Technology4
So, What is Social Media?
“This interaction, and the manner in which information is presented, depends on the varied perspectives and ‘building’ of shared meaning, as people share their stories and understandings.”
Source: Wikipedia
www.BradHanksSeminars.com Expose Yourself! Social Media Technology5
So, What is Social Media?
• Social media represents the tool box of the interactive web– Blogs, micro-blogs, vlogs, wikis, photo /video
sharing, tagging and social networking• Web 2.0 applied – Fundamental shift in how the web is used– User generated content
www.BradHanksSeminars.com Expose Yourself! Social Media Technology6
Why is Social Media Important?
• Marketing, prospecting, promotion– Low cost methods extend brand and
marketing reach• It’s where consumers are– Reach millions– Segment your messages, target your markets– Create relationships
www.BradHanksSeminars.com Expose Yourself! Social Media Technology7
How Many Look Familiar?
www.BradHanksSeminars.com Expose Yourself! Social Media Technology8
Expose Yourself: Social Networking
• Social networking – the fastest growing and largest web app ever– Over 500 million users worldwide
• Online communities – Enable sharing and collaboration– Connect, create relationships– Develop business
www.BradHanksSeminars.com Expose Yourself! Social Media Technology9
Facebook: www.facebook.com
Expose Yourself: Social Networking
www.BradHanksSeminars.com Expose Yourself! Social Media Technology10
Ecademy: www.ecademy.com
Expose Yourself: Social Networking
www.BradHanksSeminars.com Expose Yourself! Social Media Technology11
The Real Estate Network: www.TheRealEstateNetwork.ning.com
Expose Yourself: Social Networking
www.BradHanksSeminars.com Expose Yourself! Social Media Technology12
LinkedIn: www.linkedin.com
Expose Yourself: Social Networking
www.BradHanksSeminars.com Expose Yourself! Social Media Technology13
Expose Yourself: Social Networking
• Dos– Give more than you take– Participate– Be selective about your connections– “Humanize” your profile– Update frequently– Promote your network outside the network
www.BradHanksSeminars.com Expose Yourself! Social Media Technology14
Expose Yourself: Social Networking
• Don’ts– Lead with a sales pitch– Expect to attract business– Post anything your mother wouldn’t approve
of or you wouldn’t want in the newspaper– Think your information is “personal”– Be a wallflower
www.BradHanksSeminars.com Expose Yourself! Social Media Technology15
Expose Yourself: Blogging & Vlogging
• Are you blogging or vlogging?– Less than 30% in our industry are blogging– Of those, less than 1% do it effectively
• Why blog?– Sharing knowledge of the marketplace– Search Engine Optimization (SEO)– To create community
www.BradHanksSeminars.com Expose Yourself! Social Media Technology16
Expose Yourself: Blogging & VloggingActiveRain: http://activerain.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology17
Expose Yourself: Blogging & VloggingGoogle Blogger: www.blogger.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology18
Expose Yourself: Blogging & VloggingMyST Blogsite: http://blogsite.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology19
Expose Yourself: Blogging & VloggingTypePad: www.typepad.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology20
Expose Yourself: Blogging & VloggingWordPress: www.wordpress.org
www.BradHanksSeminars.com Expose Yourself! Social Media Technology21
Expose Yourself: Blogging & VloggingSeesmic: www.seesmic.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology22
Expose Yourself: Blogging & VloggingVimeo: www.vimeo.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology23
Expose Yourself: Blogging & Vlogging
• Blog guidelines– Write for yourself– Have fun– Establish a schedule– Keep a blog book– Stock up on content– Understand blogging is forever
www.BradHanksSeminars.com Expose Yourself! Social Media Technology24
Expose Yourself: Additional Tools
• Micro-blogging– Brief updates that appear to followers– Can be sent via text, IM, email or web– Also known as “status updates” on SN sites – Utility in business has been questioned
• Tagging and bookmarking– Sharing sites of interest, etc.
www.BradHanksSeminars.com Expose Yourself! Social Media Technology25
Expose Yourself: Additional ToolsTwitter: www.twitter.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology26
Expose Yourself: Additional ToolsPownce: www.pownce.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology27
Expose Yourself: Additional ToolsPing: http://ping.fm
www.BradHanksSeminars.com Expose Yourself! Social Media Technology28
Expose Yourself: Additional ToolsYahoo! MyBlogLog: www.mybloglog.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology29
Expose Yourself: Additional ToolsDelicious: www.delicious.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology30
Expose Yourself: Additional ToolsDaily Mugshot: www.dailymugshot.com
www.BradHanksSeminars.com Expose Yourself! Social Media Technology31
Expose Yourself: Your Strategy
• Your social media strategy should be simple:– Attract connections– Engage consumers– Create relationships and a community
• Use in concert with your current marketing and promotion strategies
www.BradHanksSeminars.com Expose Yourself! Social Media Technology32
Expose Yourself: Your Strategy
• You don’t need to use them all– Just use something– Use it effectively
• But remember…– It’s not all about business– It’s about you– Start there, the business will come later
www.BradHanksSeminars.com Expose Yourself! Social Media Technology33
www.BradHanksSeminars.com Expose Yourself! Social Media Technology34
Visit www.BradHanksSeminars.com for more information.Thank You for Attending!
